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What you missed: overhauled trade deals, Shulman steps down from Vogue, automation in fashion

Iris van Herpen's SS17 couture show / what you missed - overhauled trade deals, Shulman steps down from Vogue, automation in fashion
Iris van Herpen’s SS17 couture show

Donald Trump’s first week as President has been quite something… for this industry, it’s the overhaul on trade deals particularly to keep an eye on, as outlined by Bloomberg below. Elsewhere, the past seven days have been all about British Vogue editor Alexandra Shulman stepping down, through to lots more in the way of technical detail from the couture shows in Paris.

Also worth reading is the BoF’s piece on automation, a view on what the store of the future looks like now we have Amazon Go, and the unveiling of the first dress made with graphene.


TOP STORIES
  • Nike and Ford caught in crossfire of Trump’s trade overhaul [Bloomberg]
  • British Vogue editor Alexandra Shulman steps down [Vogue]
  • How automation is reshaping fashion [BoF]
  • Iris van Herpen uses visual trickery for latest couture collection [Dezeen]
  • How the retail industry can prepare for the Fourth Industrial Revolution [Medium]

BUSINESS
  • As Trump pushes for U.S. manufacturing, ‘Made in America’ is losing its lustre in the fashion world [LA Times]
  • Warby Parker to open 25 stores this year, co-CEO says [WSJ]
  • Why Macy’s is closing even profitable stores [Fool]

SOCIAL MEDIA
  • How 5 UK brands are using Instagram Stories [Digiday]
  • Dior serialises Bella Hadid-fronted beauty content to retain youth interest [Luxury Daily]

MARKETING
  • H&M launches latest recycling campaign with Bring It On film [The Industry]
  • New Balance aims for inspiration with time capsule initiative [Retail Dive]
  • Cosmopolitan launches influencer network with River Island as first client [Campaign]

RETAIL & E-COMMERCE
  • What does the store of the future look like now we have Amazon Go? [Guardian]
  • The demise of the department store experience [AdAge]
  • Shoppers now expect personalisation to extend to the store: study [Internet Retailing]
  • Get closer to the single customer view – by connecting online and offline data [The Drum]
  • E-commerce: Next day delivery is the “new norm” [The Industry]
  • Amazon puts virtual Dash buttons on its homepage [Techcrunch]

TECHNOLOGY
  • CFDA collaborates with Accenture on tech integration initiative [WWD]
  • First dress made with graphene unveiled in the UK [Guardian]
  • Is this sewing robot the future of fashion? [Fast Company]
  • Starbucks Japan partners with fashion brand for contactless payments [BrandChannel]

START-UPS
  • Vestiaire Collective raises $62 million in pursuit of online luxury resale world domination [Fashionista]
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business data digital snippets e-commerce film mobile technology

What you missed: Luxury on Amazon, understanding data, Nike’s Mark Parker

Luxury is resistant to selling on Amazon
Luxury is resistant to selling on Amazon

The big news this week surrounds the ongoing resistance from luxury to sell on Amazon. Jean-Jacques Guiony, CFO of LVMH, said last week, there is “no way” it would do business with Amazon. “We believe that the existing business of Amazon… doesn’t fit our luxury, full stop, but also doesn’t fit with our brands,” he explained.

Quartz writer Marc Bain has a great overview on this. As he starts his story: “Next year [Amazon is] expected to become the biggest apparel seller in the US, and it boasts an enviable customer base for higher-end brands”. Yet of course, it also presents the problem of being too accessible and not reflective of the high quality customer experience luxury brands are aiming for online – many of them only recently.

Meanwhile, also worth reading this week is a piece on Nike’s Mark Parker and his view on imagination, innovation and art, another on how tech hubs are helping luxury brands return to their roots, and one on the way in which artificial intelligence is changing retail forever. If that wasn’t enough, be sure to also check out new campaigns from Abercrombie & Fitch through to Patagonia.


TOP STORIES
  • Is it even possible to sell “luxury” on Amazon? [QZ]
  • Fashion marketing is failing to understand data [Glossy]
  • Nike’s Mark Parker on imagination, innovation and art [Another]
  • How Silicon Valley (and other global tech hubs) are helping luxury return to its roots [LeanLuxe]
  • Number of Europeans using mobile payments triples, Visa study finds [Internet Retailing]

BUSINESS
  • How Brexit is set to affect how we shop [Daily Telegraph]
  • How do you sell a $6,000 bag your customer can’t touch? [QZ]
  • In stagnant luxury market, luggage brands roll on [BoF]

ADVERTISING
  • Abercrombie & Fitch tries on a new attitude: friendly [WSJ]
  • New Patagonia short film shows how fair trade shopping is good for business [Co.Create]
  • In REI’s tearjerker, people carry out a fellow hiker’s lifelong dream in tribute to his life [AdWeek]
  • Longchamp takes virtual stroll through Paris to mark boutique renovation [Luxury Daily]
  • Avon calling: #BeautyBoss campaign reboots brand [BrandChannel]

RETAIL
  • How artificial intelligence is changing online retail forever [TechCrunch]
  • Karen Millen launches B2B-only tech concept store [Decoded Fashion]
  • British Telecom launches connected store concept [Decoded Fashion]

TECHNOLOGY
  • We’re getting closer to clothing made entirely by robots [QZ]
  • How mobile is transforming product search — and why voice may be next [Retail Dive]
  • Alibaba’s new payment system lets virtual reality shoppers pay by nodding [Reuters]
  • VR is where my fashion dreams can become reality [The Verge]
  • Silkworms spin super-silk after eating carbon nanotubes and graphene [Scientific American]
  • Elle’s augmented reality experiment: fad or future of media? [WWD]

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