e-commerce Editor's pick mobile

Peak Performance runs GPS-based virtual outdoor campaign


Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day while out in the wilderness.

The Magic Hour, as the initiative is called, sees virtual pop-up shops appearing in certain rural locations chosen for their views just before sunrise and sunset. Included are mountain tops, a golf course and a lighthouse on a small island. The aim is to appeal to cyclists, golfers, ramblers, runners, trekkers and walkers.

Creative agency Perfect Fools Stockholm developed the mobile web experience, viewable at, which displays the shop location, distance to it, opening hours, a collection catalogue and how many items are left to claim. It relies on smartphone GPS to detect when users are at the right location, only showing them a preview of the collection if they’re not.


Robin Salazar, online marketing and e-commerce manager at Peak Performance, said: “The Magic Hour is a beautiful time of day and we want to encourage people to experience that time at fantastic locations. The virtual pop-up shops are an added incentive to experience sunrise or sunset and bridge the physical digital divide.”

The campaign is being pushed online as well as via PR in Austria, France, Norway, Sweden, Switzerland, Japan and UAE.


GPS treasure hunting with Timberland

Timberland is running a GPS-enabled treasure hunt to push its new Earthkeeper footwear range across Europe.

The ‘Trail of Heroes’ campaign is open until June in Berlin, Brussels, London, Madrid, Milan and Paris.

It encourages participants to find hidden treasure (prizes such as clothing from the brand and a trip to Iceland) off the back of coordinates sent to their GPS device. is a campaign site created by brand experience specialists BEcause and Groundspeak, reports Campaign.