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Victoria’s Secret among first to use new interactive Google Hangout feature, make broadcast shoppable

victoriassecret_GoogleHOA

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last year. Now, it’s introducing an app called Showcase, which will enable anyone to incorporate content alongside their live broadcast, including links to websites, merchandise, YouTube videos and more. All of it will appear in a panel on the right hand side of the Hangout.

Victoria’s Secret is set to be among the first, with a Hangout on Air planned for July 29 in celebration of its 2014 What is Sexy List. The broadcast will see Angel Lily Aldridge, PopSugar celebrity editor Britt Stephens, and a series of special guests chatting about street style, beauty and fitness – all made shoppable through the Showcase app.

The cast of Dawn of the Planet of the Apes already used the app to link to things like exclusive footage and cinema tickets, as did Birchbox, as pictured below. The hope for retailers is that it will open possibilities to drive traffic to product.

Birchbox Showcase App

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digital snippets e-commerce social media technology

Digital snippets: DKNY, Chanel, Mary Meeker, Karl Lagerfeld, Jaeger, Lululemon

A round-up of recent stories from around the web surrounding all things fashion and digital:

DKNY_timessquare

  • DKNY campaign combines art with augmented reality (as pictured) [Mashable]
  • Mary Meeker’s annual internet trends report highlights mobile momentum, wearables and digital China [BOF]
  • Karl Lagerfeld opens concept store complete with social media dressing rooms and wearable cash registers [PSFK]
  • Jaeger’s relaunched e-commerce site deconstructed [Econsultancy]
  • Lululemon uses digital to build local communities [L2 Think Tank]
  • Zegna group Tumblr bows [WWD]
  • Sears turning old department stores into data centres [Fast Company]
  • China e-commerce: Why Tmall works [BoF]
  • Six brands that have been busy experimenting with Google Hangouts, including Asos, Glamour [Econsultancy]
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social media Uncategorized

Warby Parker runs Google Hangouts on site at Social Media Week

It might have been all about Topshop’s big partnership with Google during London Fashion Week, but at Social Media Week (SMW), it’s Warby Parker we’re talking about.

The eyewear brand, a long-time social media enthusiast, has set up an installation at SMW’s New York HQ that allows visitors to gain feedback on which frames to choose via a Google Hangout.

A shelf at the stand is filled with glasses, encouraging users to try on different options. Rather than just looking in the mirror, they can log in to a live session where various experts are waiting to share their professional thoughts on which ones to go for.

Those on hand throughout each day include celebrities, influencers, fashion experts and members of the Warby Parker and Google teams, according to a post on SMW’s blog.

Each Hangout is being screened on site, as well as live-streamed on Warby Parker’s G+ and YouTube pages. See a couple of examples from today below.

SMW runs from February 18-22.