Editor's pick social media

WGSN’s social media news room to provide more access to fashion week season than ever before


As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to provide more access to the collections, trends and data than ever before. We’ll be reporting live not only from the shows but from our first ever social media news room, giving everyone, not just subscribers, a front row seat to spring/summer 2015.

This #WGSNhub, a content command centre if you will, aims to engage, excite and educate followers with real-time commentary from our global editors, including in-depth critical analysis and commercial insights.

As well as our usual coverage across InstagramTumblrTwitterFacebookGoogle+ and our blog, we’ll be providing behind-the-scenes access to our team at work, as well as showcasing our focus on big data with trend analytics pulled from the shows as they emerge.

We’ll also be welcoming over 30 of our global editors – from offices in London, New York, Los Angeles, Hong Kong, Shanghai and Sao Paulo – to provide real-time commentary on all the collections. Look out for the #editortakeover hashtag on Twitter where their market expertise will be collated in live reviews of the shows in 140 characters of less. That logistical undertaking will span the whole of fashion week month, taking us from New York through London, Milan and Paris with more hands on deck than ever before.

We’re also planning a series of Twitter Q&As with some of our experts. On Thursday, September 4 (tomorrow) our senior womenswear editor, Jaclyn Jones, will be on hand to discuss some of the big trends we anticipate to see for spring/summer 2015. On Saturday, September 6, our VP of North American content, Sheila Aimette, will provide a behind-the-scenes look at fashion week through the eyes of a trend forecaster. Once we get to London, I’m set to take over with a conversation about what tech and digital innovations we’ve experienced from the shows and what more we hope to see. Expect that on Friday, September 12. You can follow all via #askwgsn.

Next up will be two Google Hangouts live from our #WGSNhub in New York and then in London. On Monday, September 8, our conversation will explore the role of a trend forecaster during fashion week, featuring WGSN editors as well as some very exciting external industry experts. Then on Tuesday, September 16, our discussion will move over to those digital innovations emerging during fashion week once again, both from a brand and a technology standpoint. Look out for the special guest panelists we’re due to announce soon, and follow all the activity via #wgsnhangout.

e-commerce Editor's pick social media

Victoria’s Secret among first to use new interactive Google Hangout feature, make broadcast shoppable


You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last year. Now, it’s introducing an app called Showcase, which will enable anyone to incorporate content alongside their live broadcast, including links to websites, merchandise, YouTube videos and more. All of it will appear in a panel on the right hand side of the Hangout.

Victoria’s Secret is set to be among the first, with a Hangout on Air planned for July 29 in celebration of its 2014 What is Sexy List. The broadcast will see Angel Lily Aldridge, PopSugar celebrity editor Britt Stephens, and a series of special guests chatting about street style, beauty and fitness – all made shoppable through the Showcase app.

The cast of Dawn of the Planet of the Apes already used the app to link to things like exclusive footage and cinema tickets, as did Birchbox, as pictured below. The hope for retailers is that it will open possibilities to drive traffic to product.

Birchbox Showcase App

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Digital snippets: Gap, H&M, L’Oréal, Dove, Lyst, Jelly

Here’s a highlight of the best stories in the fashion and tech space over the past week…


  • You can now pin animated GIFs: here’s Gap’s (as pictured) [Fashionista]
  • Will David Beckham’s H&M Super Bowl ad be #covered or #uncovered? [Fashionotes]
  • L’Oréal’s Matrix offers stylist’s-eye view with Google Glass [BrandChannel]
  • Dove launches short film, “Selfie”, about women’s self-image at Sundance [Creativity]
  • Meet the stylish Sapeurs, the Congolese stars of Guinness’ new ad and doc [Co.Create]
  • Why Amazon’s data store doesn’t scare people, but Facebook’s does [AdAge]
  • Lyst, a fashion e-commerce aggregator, raises $14m more, plans beacon rollout with PayPal [TechCrunch]
  • helps you shop for items on Instagram [Mashable]
  • Nine unexpected ways retailers are using your data [Fashionista]
  • Vogue hosts its first Google+ Hangout celebrating The Fashion Fund [Vogue]
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WGSN’s Google Hangout: 15 years of fashion and retail


Online trend forecaster and b2b fashion publication, WGSN, is set to host a Google Hangout next Tuesday, December 10, which will see a panel of industry-leading experts talking about the modern history of the internet and sharing their viewpoints on the innovations set to shape the future.

For those of you who don’t already know, this is my employer, which also means I’ll be hosting the Hangout. Joining me at 4pm GMT will be Uri Minkoff, CEO of Rebecca Minkoff; Justin Cooke, founder and CEO of Innovate7 and former CMO of Topshop; Nicola Peters, director of innovation and experience at Innovate7; and Amy Levin, founder and creative director of College Fashionista. We will also have WGSN’s editor-in-chief, Sandra Halliday, and director of advisory services, Ruth Marshall-Johnson, on the air.

The event is a celebration of WGSN’s own 15-year anniversary. Now that doesn’t sound very old, but can you believe when we started out, Google was still in its Beta phase. Most retailers obviously hadn’t begun to consider the prospect of selling their wares online, let alone envisioning the global connectivity sites like Facebook and Twitter would bring.

Fast forward to 2013 and the world as we knew it has, of course, completely transformed. Classic marketplaces have been disrupted, new initiatives have both emerged and disappeared at the speed of light, and consumers now have more of a voice than ever. Keeping up is a 24/7 challenge; but never more of an exciting one.

So please join us live on Tuesday, while we debate it. You can of course also expect to hear a few thoughts on things like 3D-printing, wearable technology, and those Amazon drones. Sign up here: