Categories
Editor's pick Retail technology

ASOS launches voice-enabled shopping guide via Google Assistant 

ASOS

ASOS has introduced a Google Assistant experience that gives shoppers the ability to discover new styles using voice technology.

The initiative is an extension of the “Fashionbot” the e-commerce company launched on Facebook Messenger earlier this year, but this time taps into the burgeoning voice interface, which is expected to be worth $40 billion by 2022 in terms of shopping, according to OC&C Strategy Consultants.

Enki, as the ASOS shopping guide is called, gives users access to designs across six of the website’s top womenswear and menswear categories, making them then viewable on smartphones for full exploration and purchase.

All the user has to do to initiate the conversation is say “HeyGoogle, Talk To ASOS” to their Google Home smart speaker or Google Assistant app on Android or iOS. The aim is to help consumers in the US and UK edit down the vast array of products ASOS has available.

Jason Gregory, senior product manager at the company, said: “With 85,000 products on site at any one time, and on average 5,000 new items added each week, it’s more important than ever to make it easy for our customers to stay on top of what’s new on ASOS. With the launch of Enki on Facebook Messenger and now Google Assistant, we’re exploring ways that conversational commerce can help us make the ASOS shopping experience as easy and intuitive as possible.”

On Facebook Messenger, Enki also includes features such as Your Edit, a weekly drop of curated items; Style Match, which enables customers to search using images from the web or captured on their smartphone; and You Might Also Like, which recommends other styles. All are built on machine learning.

This is the first time ASOS has stepped into the voice tech space. Others brands from fashion and beauty, including Perry Ellis and Estée Lauder, have experimented with it ahead of them.

ASOS says it will be using customer feedback from the initial launch to explore ways to refine and enhance the experience over the coming months.

How are you thinking about innovation? We’re all about helping you build innovative integrations and experiences. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

Categories
e-commerce technology

Uniqlo launches digital concierge powered by Google Assistant

Uniqlo IQ
Uniqlo IQ

Uniqlo has launched Uniqlo IQ, a digital concierge service that is powered by Google Assistant and machine learning technology.

The assistant, which is currently only available in Japan, helps customers find style inspiration and recommendations by searching by occasion, items featured in magazines, and even by colour based on the user’s daily horoscope. Products are ranked hourly, meaning results vary at every interaction. Once the consumer is ready to purchase, it can do so online or receive directions to the closest Uniqlo store where their product of choice is in stock.

The Google Assistant integration allows the user to say “Uniqlo IQ” or “Uniqlo FAQ” into the Google app to begin the interaction. According to the Japanese company, this is the first time a brand is using Google Assistant to create a brand-specific solution.

“As retail moves deeper into the digital realm, shopping needs to be not just portable and perpetual but personal as well,” says Rei Inamoto, founding partner of Inamoto & Co, the agency responsible for the project’s brand and service design. “There has been a lot of talk about AI in the last few years but most use cases have been toys, not tools. Available through chat, search and even voice activation, this iteration of Uniqlo IQ is the foundation of how Uniqlo will provide customer service on a personal level not just reactively but also proactively.”

The service was initially tested in the US via Facebook Messenger, before a soft launch in October 2017, when it was available to 2,000 select users in Japan. It is now available through the Uniqlo app, Asian social media platform LINE, and Google Assistant.

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
e-commerce Editor's pick Retail Startups technology

H&M Home to launch Google Assistant app for voice-enabled style advice

H&M Home - google assistant
H&M Home

H&M has teamed up with Google to experiment with voice technology for its homeware brand, providing customers with personalized style advice through Google Assistant.

Announced during Stockholm Fashion Tech Talks, the voice app provides suggestions, mood boards and inspiration for every room in the house.

To make the experience even more personal the H&M Home Stylist, as the assistant is called, will reportedly have an exclusive human voice responding. This comes off the back of the Google I/O event last month, which featured an incredibly human-sounding version of Google Assistant placing a call to book a hair appointment.

H&M’s Monki brand has also announced it has partnered with London-based startup HoloMe to test high-definition human holograms in augmented reality.

The initiative sees images of nine select Monki outfits enhanced with digital effects, allowing the viewer to explore each of them in greater detail via their smartphone or tablet and experience the holograms as though they are present in the room.

“At H&M group we constantly work on innovations that create extraordinary customer experiences. The fashion industry is changing fast and technology is more important than ever as an enabler in adapting to an ever-changing society,” says Elin Frendberg, who leads business development for the H&M group.

Both initiatives come off the back of a tough trading time for H&M and a commitment to technology in order to turn things around.

“We know the industry is undergoing a huge shift – the catalyst for this transformation is technology. It’s not just one technology, but a set that includes artificial intelligence (AI), augmented reality (AR), robotics and more,” said the group’s CEO Karl-Johan Persson at the company’s Capital Markets Day in February.

“There are changing consumer behaviours as a result – they are expecting more and more. They expect a more tailored offering in how we set up our stores, in how we communicate with [them]. They want a hassle free shopping experience, and the ability to shop anywhere and anytime. And they want even better designs at higher quality and better prices.”

Categories
data Editor's pick product social media technology

Michael Kors launches smartwatch-focused chatbot

Michael Kors introduces chatbot to smartwatches, tech, fashion tech, smart technology, chatbots
Michael Kors introduces chatbot to support smartwatches

Michel Kors has launched a chatbot on Facebook Messenger and Google Assistant, designed to support its Access Sofie smartwatch for women.

The bot aims to teach users about the smartwatch’s features and functionalities, guiding new owners on the set-up process of their device when they first purchase, enabling them to get the most out of it thereafter.

It also provides style inspiration curated from user-generated content and shopping information about items to buy within the experience, including interchangeable bands for the watches. That is done within the Facebook Messenger feed, or via a voice-activated option available through the Google Assistant.

Should the user need help, the bot is also equipped with FAQ support and the ability to hand users off to a human customer service representative when the moment arises.

The chatbot is also available for non-watch owners, enabling them to explore the different Sofie smartwatch styles, then inviting them to either make a purchase on the spot or head to their nearest Michael Kors location.

This sort of move for chatbots as a key part of customer service is becoming increasingly commonplace among brands and retailers. Part of the reason, beyond the marketing drive it has facilitated initially, is the scale it enables. As the technology itself improves, this is only going to get smarter.

Across verticals, there are now more than 100,000 bots on the Facebook Messenger platform, all of which have the potential to reach the platform’s 1.3 billion users.