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2019 highlights: The year in innovation news

2019 was a big year for innovation and the Current Daily has been tracking it all throughout – from the rise of 5G-enabled experiences to the continued push towards a circular economy. 

Here, we highlight some of the most interesting stories from the year, outlining why they are an important indication of where the industry is moving in 2020 and beyond.

5G will drive 100m people to shop in AR

Augmented reality took center stage this year as its user-friendly features meant a growing number of brands – and social media platforms like Instagram – started adopting it as a core engagement strategy.

In April, a Gartner report highlighted that 100 million people will shop in AR once high-speed 5G mobile services roll out more extensively. This means the experience is going to be more seamless than ever, giving it better real-time rendering, shorter download times and reduced latency. Retailers seem to be on board, as 46% of them plan to deploy either AR or VR. Check out our piece exploring what other benefits 5G will bring retail.

Fashion brands have only met 21% of their circularity targets for 2020

If there’s one thing to be sure, there’s no escaping the growing momentum around shifting to more sustainable practices as an industry. But is there really progress being made? In July, the Global Fashion Agenda (GFA) launched its second yearly assessment of fashion brands and retailers to find that only reached 45 (21%) of the 213 targets the industry has set for 2020 will be met. 

This means the 90 signatories of the GFA’s 2020 Circular Fashion System Commitment, which includes fashion companies like adidas, PVH Group and Inditex, will have to hurry if they want to achieve more in the next year. We talked a lot about the need for action in this space when a further collaborative group was announced: the G7 Fashion Pact. If you ask us, it’s time to say enough to the pledges, rather give us some tangible outputs.

H&M to trial clothing rental for the first time

Talking of sustainability, one are where we have seen a lot of action and experimentation this year is in new business models. Rental is making serious strides at all ends of the market, but perhaps most interestingly within fast fashion just recently as the H&M Group announced it will trial clothing rental at one of its H&M Stockholm stores. Members of its customer loyalty program can now rent selected party dresses and skirts from its 2012-2019 Conscious Exclusive collections.

Recently, its brand COS also launched a pilot where it is renting out clothes through Chinese subscription rental platform YCloset, which customers can access through a monthly flat rate. We also published a deep-dive into the different opportunities we see for the industry in rental, here.

Allbirds CEO calls out Amazon product copying

In November, Allbirds’ co-founder and CEO, Joey Zwilinger, wrote an open letter to Amazon’s Jeff Bezos after discovering the e-commerce platform was producing its own wool sneakers similar to the brand’s most popular style.

Instead of going the usual lawsuit route, the founder took this as an opportunity to highlight his brand’s sustainability mission. In the letter, Zwilinger highlights that Allbirds’ sustainable philosophy is open source, and it has thus far helped over 100 brands who were interested in implementing its renewable materials into their products, suggesting Amazon might like to do the same. It was a bold move but one that sparked a conversation around the role of collaboration once more, and its critical place in true innovation.

Gen Z loves TikTok. Can fashion brands learn to love it too?

Gen Z quickly adopted Chinese social media platform TikTok as their app du jour this year for its bite-sized video content. Currently, 66% of the platform’s 500 million global users are under 30, according to data analytics firm, Business of Apps.

Brands have started to follow suit, tapping the app to drive engagement and ultimately sales. Content varies from crowdsourced, as in a recent Burberry campaign that saw users challenged to create the brand’s logo with their fingers, through to more refined, such as in a snippet of an interview with singer Shawn Mendes for Calvin Klein. We explored various other brands setting TikTok precedent, here.

Lush abandons social media

While TikTok has been taking off, elsewhere social media is slowing for some. Vegan cosmetics brand, Lush, for instance decided to shut down all of its activity in the UK as it became “tired of fighting with algorithms” or paying to appear on news feeds. Instead, it suggested a hashtag where fans would still be able to speak to the brand.

Lush’s bold move speaks to fight playing out for anything still resembling organic reach. As consumers become jaded over being ‘sold to’, brands are having to find novel ways to reach them, beyond the influencer route. One other area we’re tracking here is those owning their own conversation channels, as with both Glossier and H&M of late.

Coty acquires majority stake in Kylie Jenner’s beauty business

2019 was the year of major acquisitions in both beauty and fashion. While LVMH recently announced it was snapping up Tiffany & Co for $16bn, other names included Farfetch buying New Guards Group, which operates streetwear favorite Off White for $675m; Shiseido acquiring cult skincare brand Drunk Elephant for $845m; and more recently, Coty acquiring a majority stake in Kylie Jenner’s beauty business, Kylie Cosmetics, for $600m. 

The latter served as particular confirmation of how brands build and grow in this day and age. Jenner, who was 18 when she started a single ‘lip kit’ line, used Instagram to form a direct conversation with her audience. In 2019, this seems like an obvious strategy, but the reality star’s foresight to do so in 2015 has undoubtedly been her recipe for success.

How luxury fashion learned to love the blockchain

Amid growing concerns over the proliferation of counterfeit goods, luxury brands also began to embrace blockchain as an important authentication tool this year. 

Earlier this year, we heard about how LVMH launched its own platform, Aura, which is currently being piloted with some of the brands in its portfolio and will further expand in the future. Kering and Richemont meanwhile are said to be exploring this too, while De Beers is using it to trace its diamonds. Once matured, the technology will undoubtedly make its way into the hands of the consumer, who will be able to better understand where their possessions are coming from. We also tracked some of the other innovations in the transparency space; an area that continues to heat up.

Automation in retail: an executive overview for getting ready

Automation was another big tech focus this year, particularly for its potential impact on retail, from supply chain management to last mile delivery. This shift is putting pressure on retailers to rethink their operating models, distribution centres and headquarters, with McKinsey warning that brands that fail to implement it into their strategy risk falling behind. 

Automation is something we’ve long been talking about for the sake of efficiency, but there also comes a significant ethics conversation to be had here, which the industry is exploring. We agree, now is the time.

What Fortnite could mean for fashion

The global gaming market is expected to reach $180bn by 2021, and fashion brands are realizing the valuable potential in this. Free-to-play video game Fortnite has grown into a multi-million dollar business by selling clothing to image-conscious gamers, for instance. This monetization of player aesthetics, more commonly known as ‘skins’, has opened the door for retailers to cash in on the virtual world. 

Going forward, we expect more brands to invest in digital garments or utilize gaming to drive product discovery. We accordingly explored how gamification is being used in the shopping journey by brands like Kenzo and Nike to both increase engagement and build brand loyalty.

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business digital snippets product Retail sustainability technology

ICYMI: Levi’s goes public, Glossier and Rent the Runway join the unicorn club, H&M phases out cashmere

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Levi Strauss’ caffeinated IPO; Stock jumps 32% [WWD]
  • Rent the Runway joins Glossier in the elite club of female-founded unicorns [Fortune]
  • H&M to phase out cashmere amid sustainability push [Retail Dive]
TECHNOLOGY
  • The world’s first genderless AI voice is here. Listen now [Fast Company]
  • Alibaba acquires Israeli VR startup Infinity Augmented Reality [Tech Crunch]
SUSTAINABILITY & PURPOSE
  • Inditex and MIT sign agreement to promote research into sustainability [Fashion United]
  • Why recyclable single-use water bottles + other plastics are a plague on our planet [The Daily Beast]
  • Levi’s leather patches come under fire by Peta [BoF]
  • Starbucks teases coffee traceability app feature, compostable cup trial [Restaurant Dive]
  • Guess launches eco-friendly collection for Spring 2019 [Fashion Network]
RETAIL & E-COMMERCE
  • Lush to launch new Fresh & Flowers store format [Retail Week]
  • Why makeup brands are selling mystery bags [BoF]
  • & Other Stories explores secondhand fashion with Sellpy [Fashion Network]
  • Filippa K launches new “customer-focused” website [Fashion United]
PRODUCT
  • Amazon launches private label skincare line [Retail Dive]
  • As air pollution gets worse, a dystopian accessory is born [Vox]
  • It’s become impossible to tell the difference between luxury & fast fashion sneakers [Highsnobiety]
BUSINESS
  • Nike hit with racial discrimination lawsuit [Footwear News]
  • China breaks counterfeit goods ring worth 100 million Yuan [BoF]
  • What happens when a business built on simplicity gets complicated? Dollar Shave Club’s founder Michael Dubin found out . . . [CNBC]
  • Ken Downing leaving Neiman Marcus after 28 years [WWD]
  • Ahead of Brexit, British fashion promotes itself in China and welcomes Chinese talent to UK [SCMP]
MARKETING & SOCIAL MEDIA
  • This Works Skincare range turns to voice to launch free sample Facebook campaign [Internet Retailing]
  • The dangerous side effect of digital wellness [Fashionista]
CULTURE
  • Fashion isn’t just for Instagram: Inside the world of high fashion Twitter [GQ]
  • Human contact is now a luxury good [NYT]
  • A sea change in plus-size fashion [The Atlantic]
  • How can fashion better address the needs of disabled people? [BoF]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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business Campaigns digital snippets product Retail sustainability technology

ICYMI: Chanel announces successor, Amazon scraps Dash buttons, Ted Baker boss steps down

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Virginie Viard to fill Karl Lagerfeld’s brash boots at Chanel [The Times]
  • Amazon stops selling Dash buttons, goofy forerunners of the connected home [CNET]
  • Ted Baker boss Ray Kelvin quits after ‘forced hugging’ claims [The Guardian]
  • Gap to spin off Old Navy into separate public company [Retail Dive]
TECHNOLOGY
  • Apple is releasing a foldable iPhone, and it’s not only about all those patents [Tom’s Guide]
SUSTAINABILITY & PURPOSE
  • New York City launches project to promote fashion recycling [Fashion United]
  • Launch of Australasian Circular Textiles Association (ACTA) means business for sustainable fashion [Fashion United]
RETAIL & E-COMMERCE
  • Harrods targets online growth with Farfetch partnership [The Industry]
  • Ted Baker launches monthly product drops [Fashion United]
  • Pinterest expands the ability to shop on its platform [PYMNTS]
  • J.C. Penney pulls plug on clothing subscription service [BoF]
  • QVC UK introduces social commerce for ‘discovery-led’ shopping [Fashion United]
MARKETING & SOCIAL MEDIA
  • New Balance pub only accepts miles ran as currency [TheCurrent Daily]
  • Louis Vuitton unveils digital ‘Postcard’ window displays [WWD]
  • Rebecca Minkoff partners with Yelp to support businesswomen [Fashion United]
  • Ralph Lauren opens Ralph’s Café on Boulevard Saint-Germain in Paris [Fashion Network]
PRODUCT
  • Meet Glossier Play, the new high impact makeup brand from Glossier [WWD]
  • Net-a-Porter teams up with prominent female designers for international women’s day capsule [Fashion United]
  • Bonobos to unveil first women’s capsule [WWD]
  • Target is the latest retailer to take on Victoria’s Secret [Quartz]
BUSINESS
  • Swarovski, CFDA part ways for Fashion Awards [WWD]
  • LVMH plans London hotel and new flagship in experiential push [BoF]
  • Anya Hindmarch to split with partner Mayhoola for investments [WWD]
  • Burberry launches staff training plan after ‘noose’ hoodie row [The Guardian]
  • L Brands to shutter 53 Victoria’s Secret stores [Retail Dive]
  • Puma signs mega global deal with Manchester City owner, its biggest deal ever [Fashion Network]
  • Macy’s new restructuring to cut 100 senior positions, save $100 million annually [Fashion Network]
CULTURE
  • Sesame Street’s turning 50, and InStyle dressed our favorite characters for the party [InStyle]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets product Retail sustainability technology

ICYMI: Apple’s Angela Ahrendts on retail, the UK MP report on sustainability, surveillance for service

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Retail is broken. Apple’s Angela Ahrendts has a plan [Vogue Business]
  • What we’ve learned from MPs’ interim report on the sustainability of the UK fashion industry [The Industry]
  • Is surveillance the future of service? [BoF]
  • Puma unveils a self-lacing shoe [Retail Dive]
TECHNOLOGY
  • Lancôme partners with Alibaba on AR game [Retail Dive]
  • Warby Parker’s new app combines AR and face mapping so you can try on virtual glasses [The Verge]
SUSTAINABILITY & PURPOSE
  • Is the beauty industry doing enough to tackle plastic pollution? [The Independent]
  • Paris aims to be ‘Sustainable Capital of Fashion’ by 2024 [WWD]
  • Farfetch to drop fur from collections [Fashion United]
RETAIL & E-COMMERCE
MARKETING & SOCIAL MEDIA
  • Why fashion brands are launching podcasts [BoF]
  • Sweaty Betty launches empowerment campaign alongside new manifesto [Fashion Network]
  • American Eagle hands creative control to Gen Zers for spring campaign [Marketing Dive]
PRODUCT
  • “Athleisure makeup” is mostly marketing, but if you like working out in lipstick, go for it [Quartzy]
  • Justin Bieber just launched a new clothing line called Drew [Fashionista]
  • Glossier becomes the latest beauty brand to diversify its shade range [Fashion Network]
  • Stella McCartney redefines sustainable eyewear with new collection [Fashion Network]
BUSINESS
  • Gerry Weber International files for insolvency [Fashion Network]
  • Why are Chinese tourists shopping less? [Jing Daily]
  • Moncler says ‘Genius’ strategy worked [BoF]
CULTURE
  • Fashionista’s new survey suggests that bullying is still alive and well in the fashion industry [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Campaigns digital snippets e-commerce Events product Retail social media Startups sustainability technology

ICYMI: Alibaba smashes Singles’ Day record, 2018 as the year of Virgil Abloh and Meghan Markle, holiday catalogs

Singles' Day 200 billion yuan sales figure
Singles’ Day 200 billion yuan sales figure

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Alibaba sets Singles’ Day record with $31 billion in sales [Bloomberg]
  • Ebay declares 2018 the year of Virgil Abloh, logos and the Markle Effect [FashionNetwork]
  • Why catalogs still have a hold on holiday marketing [RetailDive]
TECHNOLOGY
  • Sephora and Google partner on hands-free experience [WWD]
  • China is now using gait recognition to identify people [FastCompany]
  • AI news anchor makes debut in China [NPR]
  • AI bots are awkwardly learning how to dress themselves [Dazed]
SUSTAINABILITY & PURPOSE
  • Is sustainability incompatible with fashion? [i-D]
  • The suddenly surging business of recycled plastic puffer jackets [Fashionista]
RETAIL & E-COMMERCE
  • Glossier opens first NYC flagship [Fashion Network]
  • Zalando looks to Alibaba for connected retail inspiration [Fashion United]
  • Amazon to inaugurate first pop-up shop in Italy [WWD]
  • Dollar Shave Club plans vending machines in high-traffic areas [Retail Dive]
  • JD.com competes for luxury partners with high-tech and white gloves [Jing Daily]
MARKETING & SOCIAL MEDIA
  • WeChat reaches 1m mini programs, half the size of Apple’s app store [TechCrunch]
  • Anya Hindmarch gets down to business, helping procrastinators and the scatterbrained [WWD]
BUSINESS
  • Black Friday 2018: Consumers are eager, more digital, and willing to spend [McKinsey]
  • Betting on Richemont’s future [BoF]
CULTURE
  • This size-inclusive lingerie show just put the Victoria’s Secret runway to shame [Teen Vogue]
  • Saint Laurent launches art project with Daido Moriyama exhibition [WWD]
  • Why fashion’s future will be shaped by male consumerism [Highsnobiety]
  • Hedi Slimane and the art of the ‘drop’ [BoF]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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Campaigns Editor's pick social media

Adidas Originals speaks to influencers via personalized billboards

adidas Originals influencer marketing billboard campaign
adidas Originals campaign

Adidas Originals’ latest offline campaign speaks to a group of influencers individually through a series of personalized billboards in Los Angeles and New York, promoting the launch of the P.O.D. shoe.

The brand worked with Clear Channel Outdoor to create 16 out of home ads calling out each influencer, including Tony Mui, who works at Complex magazine and hosts a YouTube channel; Kalysse Anthony, model and stylist; and Scott Reyes, an LA-based photographer.

Each billboard references the influencer’s social media handle and a message directly related to their personal lives that they have shared on social media, with a call to action to head to the nearest Adidas store to pick up the new sneakers. User Jacques Slade (@kustoo), for instance, was told to grab a pair for his next unboxing episode, while Tyler Glickman (@t_glick) was congratulated for recently getting married.

Adidas has been increasingly experimenting with personalized marketing to engage with an audience that is highly distracted by their digital behaviours. During 2018’s Boston Marathon, the sportswear brand created 30,000 personalized videos, one for each runner participating, by using data generated by the RFID-enabled running bibs. That data, combined with footage from seven different cameras stretched throughout the course, generated individual videos available to watch and share online after the race.

At the same time, out of home advertising is experiencing somewhat of a reawakening as marketers tap into the young consumer’s need for creating content. At this year’s Cannes Lions International Festival of Creativity, Glossier president and COO. Henry Davis, explained that billboards are a great strategy for the cult beauty brand because they are just the beginning of the conversation – as consumers spot the billboard, they feel compelled to photograph it and create and share (digital) content themselves, thus taking ownership of that conversation with the brand.

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e-commerce Editor's pick social media

Cannes Lions 2018: Glossier on how digital allows for individual connections at scale

Glossier
Glossier

Long-established legacy brands should do away with market studies and focus groups, says Glossier president and COO Henry Davis, and instead leverage digital technology to ask questions at scale.

Speaking on stage at the Cannes Lions International Festival of Creativity this week, he said instead of getting a handful of consumers in a room with double-mirrors, they should be creating “pockets of intimacy” with individuals or the subgroups they exist in online.

“In 2018 you have the ability to ask questions at scale.. By changing the channel you can change the offering to suit the consumer of today. So many legacy brands have gotten lazy on these channels and just keep reproducing… We’re seeing increasingly they’re realizing they need to know their customer.”

At the crux of the direct-to-consumer beauty brand’s success, is this focus on maintaining a continuous conversation with consumers from the get-go, he explained.

Since its inception as beauty blog Into the Gloss in 2012, founder Emily Weiss tapped into a fanbase to understand what elements would make a dream product – from consistency to color range. This helped inform the launch of Glossier and its first batch of cult products. It then quickly catapulted the brand as the one to watch among the Gen Z generation.

That collaborative nature now seeps into every consumer-facing aspect of the brand, from how well one of its products photographs, to what influencers it features on its popular Instagram feed, Davis explained.

Inspiration for new products or campaigns always come from an amalgamation of channels and references, but one of the first questions the brand asks itself, is: “If this was an Instagram post, what would the comments on it be?”

Content, Davis believes, should always ask a question, thus creating a “beautiful virtuous circle” to engage people with. The brand even does traditional outdoor advertising for that reason. The analog nature of a billboard, he explains, works perfectly for the brand because it targets younger consumers who themselves are content creators. Putting a billboard up is not the end of the project, but the beginning of a conversation – it allows fans to share it in their own way, he added.

Such is the importance of content – beyond the long-standing popularity of Into the Gloss and its Instagram page – that David said the next step is to vertically integrate the funnel of communications, which is currently owned by social media companies.

The only way to build a brand, he said, is to take it one step further and own more of the customer journey. Ultimately, he feels, the stronger the relationship, the stronger the loyalty. “Customers need to be stakeholders, they need to be a part of the creating of the product and eventually, sales,” he noted.

During the conversation, Davis also talked about how being a direct-to-consumer brand allows for the R&D team to work at its own pace, without the pressures or constraints of being rushed by a retail partner. This has the immense benefit of enabling the company to be more creative and make decisions based solely on the customer, he expained.

It is with that mindset that the brand has also opened its first retail store in Los Angeles, where a third of the space is dedicate to the “Canyon” room, an experiential space that replicates Arizona’s Antelope Canyon, complete with desert sounds that customers can immerse themselves in. This goes against the long-established brick-and-mortar rule of products per square footage but, as Davis said: “By not trying to sell things, you end up selling things.”

Categories
Campaigns data digital snippets Retail social media sustainability technology

ICYMI: Plastic waste becomes Adidas tees, how Bitcoin went luxury, data to reduce returns

Adidas for Earth Day
Adidas for Earth Day

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past fortnight.

TOP STORIES
  • Adidas created Earth Day soccer jerseys made from ‘upcycled’ plastic ocean waste [AdWeek]
  • How Bitcoin went luxury [Vogue]
  • How retailers are crunching data to cut losses from returns [Glossy]
  • The fashion world after Anna Wintour [NY Times]
TECHNOLOGY
  • Alibaba is becoming a major investor in facial-recognition technology [Quartz]
  • Retail’s adapt-or-die moment: how artificial intelligence is reshaping commerce [CB Insights]
  • Leap Motion’s “virtual wearables” may be the future of computing [Co.Design]
  • Why beauty giants are snapping up technology startups [BoF]
  • Farfetch launches startup accelerator [BoF]
  • LVMH’s Ian Rogers on Station F [WWD]
SUSTAINABILITY
  • The beginner’s guide to how blockchain could change the ethical fashion game [Fashionista]
  • Why brands are under increasing pressure to be transparent about what they believe in [AdWeek]
  • Stella McCartney: ‘Only 1% of clothing is recycled. What are we doing?’ [TheGuardian]
RETAIL & E-COMMERCE
  • Brandless, the ‘Procter & Gamble for millennials’ startup that sells everything for $3, is launching a pop-up, but you can’t buy anything [Business Insider]
  • Glossier opening permanent retail space in LA [WWD]
MARKETING & SOCIAL MEDIA
  • Two computer-generated influencers are at war right now, and nothing is real anymore [W Magazine]
  • With privacy updates, Instagram upsets influencer economy [BoF]
  • How Vans is shaking up its experiential marketing to get more personal [BrandChannel]
  • Snapchat has launched in-app AR shopping, with Adidas and Coty among the first sellers [TheDrum]
BUSINESS
  • Adidas partners with Lean In to promote equal pay for women [WWD]
  • Gap CEO Art Peck: Big data gives us major advantages over competitors [CNBC]
Categories
digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Facebook in crisis, AR unboxing from Adidas, ASOS’ new online sizing feature

Facebook

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • What the Facebook crisis means for fashion advertisers [BoF]
  • With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops [Glossy]
  • ASOS’s new sizing feature just made shopping a whole lot better [Refinery29]
  • Everlane’s five tactics for winning at physical retail [BoF]
TECHNOLOGY
  • eBay uses augmented reality to help sellers find the right box for their product [VentureBeat]
  • Blockchains could upend the fashion business [BoF]
  • Google’s new experiment lets you tag digital graffiti in the real world [Co.Design]
SUSTAINABILITY
  • Wrangler’s suppliers to adopt new water-saving technology [WWD]
  • How fashion and beauty people really feel about packaging waste [Fashionista]
  • The Great Pacific Garbage Patch isn’t what you think it is [NatGeo]
RETAIL & E-COMMERCE
  • The rise of experiential commerce [TechCrunch]
  • How 3 growing niche brands are simplifying e-commerce [AdWeek]
  • John Lewis offers in-app personal stylists and H&M a nailbar as part of a move to ‘experiential retail’ [InternetRetailer]
  • Walmart’s e-commerce CEO explains why its many acquisitions will help it reach millennials [AdWeek]
  • Starbucks launches ‘Tryer’ location to encourage new ideas [RetailDive]
  • Depop marketplace headed to physical retail in LA, NY [WWD]
  • India’s e-commerce market is exploding—and how [QZ]
MARKETING & SOCIAL MEDIA
  • Glossier’s customer obsession is about stirring up conversation [RetailDive]
  • Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad [Campaign]
  • Pinterest thinks the future lies in visual discovery—and wants retailers to take notice [AdWeek]
  • Snapchat is doling out free stats to brands on how many users visit their locations [AdWeek]
PRODUCT
  • Zips. Toggles. Pumps. The end of shoelaces? [BoF]
BUSINESS
  • Is dry cleaning dying? [Racked]
  • Louis Vuitton names Virgil Abloh as its new menswear designer [BoF]
  • Kim Jones appointed artistic director at Dior Homme [TheIndustry]
  • Zalando entering the beauty market both off and online [WWD]
  • Rent the Runway’s “wardrobe in the cloud” is opening up to other clothing brands [FastCompany]
Categories
business digital snippets e-commerce product social media Startups technology

What you missed: Alibaba’s Singles’ Day record, ASOS try before you buy, unpaid Zara workers

Alibaba on its Singles' Day success, as posted on Twitter: "#Double11 2017: As of 24:00, total GMV has exceeded RMB168.2 billion - more than USD25.3 billion. Mobile GMV: 90%."
Alibaba on its Singles’ Day success, as posted on Twitter: “#Double11 2017: As of 24:00, total GMV has exceeded RMB168.2 billion – more than USD25.3 billion. Mobile GMV: 90%.”

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Alibaba’s Singles’ Day goes global with record $25bn in sales [Bloomberg]
  • How Alibaba makes Singles’ Day appealing to luxury brands [Glossy]
  • Will the power of Singles’ Day ever truly capture the West? [The Drum]
  • Alibaba tests 60 futuristic pop-up stores across China for Singles’ Day [Digiday]
  • ASOS launches try before you buy service [TheIndustry]
  • The real story behind those desperate notes that Zara workers left in clothes [Fast Company]

BUSINESS
  • Inside LVMH’s executive reshuffle [BoF]
  • Burberry operating profit jumps 24% in half, boosted by new Coty deal [WWD]
  • Yoox Net-a-Porter Q3 sales jump 17.7% [Fashion United]
  • To reach consumers, Richemont’s new leaders need to embrace digital [BoF]
  • Laying out fashion’s new supply chain vision [CFDA]
  • One of fashion’s most prominent investors is someone you may never have heard of [TheFashionLaw]

SOCIAL MEDIA
  • ASOS launches virtual Gift Assistant on Facebook [TheIndustry]
  • Why Maybelline is winning at social media [Glossy]

MARKETING
  • The new marker of luxury is feel-good marketing [QZ]
  • For Nike, augmented reality is the perfect way to sell hyped sneakers [Engadget]
  • Gwen Stefani fronts Westfield’s Christmas campaign [Fashion Network]
  • Cue the reindeer: Kohl’s, Nordstrom launch holiday campaigns [MediaPost]
  • Fruit of the Loom goes totally 80s with comical freeze frame ads for sweatpants [AdWeek]
  • Fashion wakes up to podcasts [BoF]

RETAIL & E-COMMERCE
  • The Alibaba warehouse where fake goods go to die [Sixthtone]
  • You can now rent Ann Taylor clothes for a monthly fee [Today]

TECHNOLOGY
  • Amazon’s app now lets you place items inside your home using AR [The Verge]
  • Apple said to be working on AR headset aimed for potential 2020 ship date [TechCrunch]
  • Zalando to open new tech hub in Lisbon [TheIndustry]

PRODUCT
  • Is mass customisation the future of footwear? [WSJ]
  • These 10 brands are killing it on the fabric innovation front [HighSnobiety]
  • Ford just made a trucker hat that uses technology to save truckers’ lives [Fast Company]

START-UPS
  • Glossier, Stitch Fix among most disruptive companies [RetailDive]