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business digital snippets film product Retail social media sustainability technology

ICYMI: Rethinking returns policies, beauty’s AI future, Gucci on gun control

AI impacting beauty
AI impacting beauty

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Why fashion retailers are rethinking their returns policies [Glossy]
  • How artificial intelligence is changing the future of beauty [HuffingtonPost]
  • Why Gucci decided to support gun control [BoF]
  • How Everlane is building the next-gen clothing brand [FastCompany]
  • Cracking luxury’s customization challenge [BoF]
TECHNOLOGY
  • 10 breakthrough technologies 2018 [MIT Technology Review]
  • How Google Zoo is thinking about machine learning [TCDaily]
  • Diamond industry turns to AR to attract wedding-wary millennials [Glossy]
SUSTAINABILITY
  • Is this the year that fashion will pay attention to the planet? [ThePool]
RETAIL & E-COMMERCE
  • Target CEO: Online shopping alone won’t cut it, retailers also need great stores [CNBC]
MARKETING & SOCIAL MEDIA
  • Maybelline asks followers whether it should quit Snapchat [AdAge]
  • Chanel unveils Instagram feed for beauty devotees, plans for another beauty pop-up in West Hollywood [LA Times]
  • First short film produced by Giorgio Armani unveiled during MFW [WWD]
  • Why paid memberships are the new loyalty [BoF]
  • Automat creates online hive for beauty sector chatbots [RetailDive]
  • Fashion company loses social media followers over same-sex ads [BBC]
PRODUCT
  • This company is using AI to make personalized skincare [FastCompany]
BUSINESS
  • UK fashion industry to take hardest Brexit hit [BoF]
  • Topshop boss Sir Philip Green ‘is in talks to sell his High Street empire to Chinese textiles giant’ [DailyMail]
  • Charlotte Olympia files for bankruptcy [Fashionista]
  • Tod’s turns to ‘Factory’ project to keep pace with fast-moving fashion market [BoF]
  • LVMH and Kering launch website for model welfare [FashionNetwork]
Categories
business digital snippets e-commerce product social media Startups sustainability technology

What you missed: Tim Cook on AR for fashion, the future of visual search, open sustainability

Apple CEO Tim Cook on the future of AR for fashion
Apple CEO Tim Cook

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Apple’s Tim Cook on the future of fashion and shopping [Vogue]
  • Retailers continue to experiment with visual search [Glossy]
  • Fashion needs an open-source sustainability solution [BoF]
  • Alibaba to spend $15 billion exploring ‘moonshot’ projects [Bloomberg]

BUSINESS
  • Giorgio Armani speaks on restructuring and succession plans [BoF]
  • Coach is changing its name to Tapestry [Bloomberg]
  • How Supreme grew a $1 billion business with a secret partner [BoF]

SOCIAL MEDIA & MARKETING
  • Fashion week engagements on Instagram nearly tripled compared to February’s fashion month [AdWeek]
  • Snapchat is twice as popular as Instagram when it comes to teens’ favourite social apps [AdWeek]
  • Will Dove’s ‘Pepsi moment’ affect the brand in the long term? [The Drum]

RETAIL & E-COMMERCE
  • Walmart and Target are banding with Google to take on Amazon [AdWeek]
  • Black Friday shoppers more likely than ever to go online this year [Retail Dive]
  • ASOS launches same-day delivery service [The Industry]

TECHNOLOGY
  • Mastercard offers first checkout option for VR with Swarovski [AdAge]
  • What Sephora knows about women in tech that Silicon Valley doesn’t [WSJ]
  • Marie Claire and Mastercard showcase the future of shopping [BrandChannel]

PRODUCT
  • What goes into making an earth-friendly $68 pair of jeans at Everlane [Bloomberg]
  • Spider silk and stem-cell leather are the future of fashion [Engadget]
  • Stella McCartney is pioneering synthetic spider silk in high fashion [QZ]
  • Kering announces 2017 sustainable winners [FashionUnited]

START-UPS
  • With the launch of a lower-price subscription service, how Rent the Runway’s ‘closet in the cloud’ is changing the face of sustainability [Fashionista]
  • Digital closet start-ups want to give you the Cher Horowitz experience [Racked]
Categories
digital snippets e-commerce product social media technology

What you missed: See-now-buy-now, Nicopanda x Amazon, Kering tops sustainability index

Nicopanda spring 2018 will see one-hour delivery from Amazon
Nicopanda spring 2018 will see one-hour delivery from Amazon

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Three seasons in, see-now-buy-now is going nowhere [Glossy]
  • Amazon tests one-hour catwalk-to-doorstep deliveries at Nicopanda show [Reuters]
  • Kering tops the Dow Jones Sustainability Index once more [FashionUnited]
  • British Fashion Council launches climate change initiative with Vivienne Westwood [BoF]

BUSINESS
  • The trouble with Topshop [BoF]
  • Hermès hits record first-half profit [FT]
  • BFC/Vogue Designer Fashion Fund announces JD.com partnership [The Industry]
  • Giorgio Armani on London fashion week: ‘It’s the only true city where you see the creative turmoil’ [The Guardian]

SOCIAL MEDIA
  • Victoria Beckham takes top spot in digital engagement during NYFW [WWD]
  • How Mario Testino found a new lens through Instagram [Campaign]

MARKETING
  • Mick Rock shoots Rome residents for Gucci campaign [Dazed]
  • Inside Dior’s first micro-influencer campaign [Glossy]
  • Puma signs long-term partnership with Selena Gomez [FashionUnited]

RETAIL & E-COMMERCE
  • Liu Qiangdong, the ‘Jeff Bezos of China’, on making billions with JD.com [FT]
  • eBay moves into luxury with fashion start-up Spring [Racked]

TECHNOLOGY
  • All the tech plans for Tommy Hilfiger’s LFW show [Forbes]

PRODUCT
  • Stone Island’s thermo-sensitive ice knitwear collection changes colour in cold weather [Design Boom]
  • Nike introduces Flyleather, its latest ‘super material’ [BoF]
  • Nike unveils ‘connected’ jersey for NBA partnership [BoF]

START-UPS
  • Fashion start-up wants customers to be able to customise every item they buy [PSFK]
  • Natalie Massenet joins seed funding for hosiery start-up Heist [BoF]
Categories
Events technology

SXSW 2017 – your guide to the very best of this year’s Interactive content

SXSW 2017
SXSW 2017

For anyone heading to Austin for SXSW Interactive this year, you will no doubt be entering into those few days ahead where you realise not only how much else there’s still to be done at work before you go, but just how little time you’ve had to prep for what’s to come.

Never fear! On the one hand, there’s something incredibly beneficial about the serendipity of going with the flow at this event. Plus the app is pretty spot on for getting you figured out hour by hour. That said, on the other, there’s a need to do several RSVPs to make sure you can get in to the parties you want to etc, and having a rough idea of your itinerary for the week, never harms.

So on that note, here are our highlights for the best of each day, designed specifically with those working in fashion and retail in mind. There’s also a link at the bottom to my full schedule for the week should you wish to see a more detailed, but still filtered version of the programme.

Look forward to seeing lots of you there. Don’t forget, we have #FashMash drinks at 6.30pm on Friday, March 10. If you didn’t get an invite, do drop me a note. Last but not least be sure to check out the survival guide Olly Rzysko of Primark wrote for us last year, complete with insanely relevant Kanye GIFs throughout.


FRIDAY, MARCH 10

Friday is a real ease-in kind of day, with a slow start to allow you to get your badges, and only a handful of highlights throughout the programme. One of the true beauties of SXSW is stepping outside of your usual remit and learning from other worlds, so don’t miss Cory Richards’ keynote at 2pm – a climber and visual storyteller, he was named National Geographic Adventurer of the Year (2012) and a National Geographic Fellow (2015).

Also worth checking out is the 11am session on how tech is shaping the future of entertainment. Pete Cashmore, founder and CEO of Mashable, will sit down with leaders in the entertainment and technology space to discuss how television and film are working hand in hand with Silicon Valley to not only reach consumers in the new ways they’re watching videos, but adjusting their creative process based on new advances in audience data.

On top of that is a session on the dawn of the drones, and how blockchain applies to other industries beyond fintech. If you have time, The Girls’ Lounge is also open from 8am – 6pm and is worth heading over to.


SATURDAY, MARCH 11

Saturday is a real conundrum with multiple incredible sessions all planned at the same time. Here’s where the luck part comes in at SXSW: some of them will be the talk of the week, others will be a total fail, and some you may not even be able to get into (if it’s a popular subject or speaker, be sure to arrive at least 30 mins early). For the 9.30am session for instance, it’s a toss up between learning about where artificial intelligence is headed from Microsoft, the real application of it in Disney’s case, or a talk from Bolt Threads’ CEO on their progress with spider silk as a new fibre for the industry – an exploration of how his team is using biotechnology to design protein-based materials at the molecular level. That’s a tough choice.

Later on, there’s an influencer session under the SX Style umbrella with Reward Style’s Amber Venz Box and a deep look at data specifically in the fashion industry with StitchFix and Poshmark. My true highlight for the day however, has got to be Casey Neistat’s talk at 3.30pm.

If that’s not enough, the Levi’s Outpost also opens on Saturday (and runs through the week), with a party in collaboration with Google’s Project Jacquard team the same evening.


SUNDAY, MARCH 12

Sunday is Decoded Fashion’s day, meaning if it’s really fashion content you’re after, you may not need to move from their Hangar Lounge location. That said, if you’re looking to mix it up and step out of your comfort zone, several other talks look very promising, including Fjord’s 2017 trends report examining not only trends that will impact consumers, but those set to impact design, business, organisation, culture and society in the next 12-18 months.

By the time you get to Sunday, it’s quite likely you’ll have already been to, or intended to go to, a handful of sessions on chatbots, but there’s another at 11am that seems particularly worthwhile. Outside of those, we’ll be heading to one on mixed reality at 3.30pm, followed by what looks to be a very fun session all about the technology promised us by Marty McFly in Back to the Future at 5pm.

As for other events, ModCloth and Wrangler have teamed up for a reception early evening, while Intel also has their AI lounge (running March 10-12) to head over to and learn from. If that wasn’t enough: Liz Bacelar (founder of Decoded Fashion) also launches her new business, TheCurrent, with a VIP programme from 4pm-7pm looking at innovation in the fashion and retail industries featuring speakers from Under Armour, Ford, Google, Parsons and more. There’s also a live podcast recording on Saturday morning with Rebecca Minkoff.


MONDAY, MARCH 13

If you haven’t had too much in the way of tacos and magaritas yet, and you can still manage to get up early, kickstart Monday with Ford’s session with executive chairman, Bill Ford, all about smart mobility. Make sure to get out on time however, because Marc Jacobs is up at 11am in conversation with Vogue’s Sally Singer and the queue is likely to be popular. The discussion is around designing in the age of the social media, which isn’t exactly a new topic (for anywhere, let alone SXSW), but it is Marc Jacobs.

A true highlight of the day (in fact the whole week), mind you, comes from futurist Ray Kurzweil, a director of engineering at Google, with his daughter Amy Kurzweil, who works at the Fashion Institute of Technology no less, at 12.30pm. Ray is one of the best speakers I’ve ever seen, so all hopes are pinned on this session being one of the best.

Rounding up the day is Matthew Drinkwater of London College of Fashion on designing in a digital world, and then Avery Dennison on connecting our clothing and our wardrobes, followed by a drinks reception with their team. If you have a spare moment, you might also want to check out Giorgio Armani’s Films of City Frames installation – showcasing five cities by five directors through five films. It runs all day from 10am-6pm, from March 12-15.


TUESDAY, MARCH 14

On to the final stretch and why not end on an inspirational high on the last day? Netflix is talking about mobile, L’Oréal is discussing holograms and the one and only Buzz Aldrin is also in town.

The big hitter, however, will be Yasmin Green of Jigsaw (of Alphabet variety, not the British fashion store), who leads the team’s innovation efforts, overseeing projects on counter-radicalisation and fragile states.

And last but not least, it’s not a true SXSW experience until you attend one of Bruce Sterling’s closing keynotes. “The future: history that hasn’t happened yet”, as he calls his session, will whip the slider-bar between the unthinkable and the unimaginable, which is exactly what you’ll need to cap off your Austin week.

For my full programme, check out this link to my shareable schedule. See you all there!

Categories
film social media

Armani partners with VideofyMe for #framesofyou campaign

GiorgioArmani_framesofyou2

Giorgio Armani is continuing its Frames of Life campaign, this time with an initiative that calls for fans to create their own video using Swedish social platform VideofyMe.

Designed to push the brand’s sunglasses line, the #framesofyou campaign, as it’s named, invites users to capture stories of themselves or friends wearing their own eyewear using a colour filter developed exclusively for the occasion.

The VideofyMe app – which currently has over 750,000 users uploading more than 440,000 videos every month – allows anyone to shoot, filter, edit and share moving images. Unlike many other popular social video sites, however, it also allows users to overlay music from their iTunes’ library, and for up to five minutes in length.

Robert Mellberg, founder of VideofyMe, says: “We are really proud to be collaborating with a brand as globally renowned as Giorgio Armani, and believe that the creative tools offered by VideofyMe will result in some really beautiful videos for the #framesofyou initiative. The content produced by our users is continually innovative and original, and we are excited to see submissions taking advantage of the new Armani filter.”

The best submissions will be featured on the Frames of Life site, as well as across Armani’s social media channels. See an example of one of them here.

The main Frames of Life campaign for the season meanwhile, tells the stories of Luc, a writer, Carlos, a young barman, Nina, a talented cellist, and Lucille and Adrian, two successful young architects.

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social media Uncategorized

Infographic: #Oscars best-dressed according to Twitter sentiment

There’s nothing quite like the live commentary you get over Twitter when the #Oscars takes place, as everyone and anyone has some sort of say on the looks hitting the red carpet.

Fortunately then, there’s an infographic just landed (as below) from social media monitoring service, Sysomos, that sums up the sentiment of the evening when it came to the fashion.

Over 400,000 tweets were posted during the live arrivals of the Hollywood crowd, with Silver Linings Playbook stars Jennifer Lawrence and Bradley Cooper winning the titles of best dressed female and male for their respective Christian Dior Couture and Tom Ford looks at these 85th Academy Awards.

Lawrence, who went on to win best actress for her role (tripping up the stairs as she did so, which was instantly made a GIF of course), is also highlighted as the viewers’ favourite from the night with over 32,000 tweets. Anne Hathaway, who was wearing Prada, was labelled worst dressed by the tweeting public, despite stealing the number one spot on Vogue.com’s list.

The infographic also highlights US fashion brands deemed particularly “good at social media” (outside of the Oscars) by Sysomos, including Kate Spade, Tory Burch, Rachel Zoe, DKNY and Oscar de la Renta.

When it came to the big designers from tonight’s awards, however, there’s no doubt that winners lay in Dior, as already mentioned, but also worn beautifully by Charlize Theron, as well as Armani Privé who dressed best actress nominees Jessica Chastain and Naomi Watts. Nine-year-old Quvenzhane Wallis also wore Giorgio Armani.

Versace was another noteworthy label worn by Halle Berry as well as Jane Fonda, who presented on stage with Michael Douglas. But it was perhaps Naeem Khan who truly stole the night, not for the stunning AW13 column dress seen on Stacy Keibler, but for that of First Lady Michelle Obama, who was the suprise presenter of the best picture award live from the White House.

060_OscarsRedCarpet_FINAL

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social media Uncategorized

Giorgio Armani crowdsources eyewear shots via Instagram #framesoflife campaign

Giorgio Armani is calling for consumers to share Instagram pictures of themselves wearing their favourite sunglasses, as part of its spring/summer 2012 Frames of Life eyewear campaign.

Frames of Your Holiday, as it’s called, invites users to upload shots of an unforgettable moment, place or scene using the #framesoflife hashtag.  The pictures will then be included in a digital photo gallery on the armani.com/framesoflife site.

The aim is to create an “entertaining visual diary”, reads the write-up. It suggests pictures that signify life at its fullest, ranging from holiday shots on the beach or in town, with friends or in total relaxation, immersed in the pure enjoyment of nature and sport, or surrounded by the charm of some distant city.

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Uncategorized

Armani launches fashion-themed discussions over Twitter – #ArmaniTweetTalks

Giorgio Armani is launching a series of live discussions surrounding the fashion industry entirely over Twitter.

Through #ArmaniTweetTalks, the Q&A sessions will feature notable guests chosen for their expertise as well as their number of followers on the platform. Each discussion will focus on a specific topic, with questions submitted in by Twitter users around the globe.

The first will take place on June 1 as part of the Armani One Night Only in Beijing event. Moderated by editor and author Peter Howarth, it will focus on China, and discuss “how this country is rapidly shaping up to be the most influential fashion market of the twenty-first century”.

Panellists include Angelica Cheung, editor-in-chief of Vogue China; Hung Huang, publisher, blogger and TV commentator; Godfrey Deeny, fashion critic; Federico Marchetti, founder and CEO of YOOX Group; Susanna Lau of stylebubble.co.uk; and Tommy Ton of jakandjil.com.

The entire series will also be accessible via Armani.com/tweettalks, where profiles of each of the participants also exist.

Consumers can also follow the action, tweet by tweet, via Armani’s Tweetwall.

Categories
film Uncategorized

More SS12 videos: Giorgio Armani, Nina Ricci, Dolce & Gabbana

A handful of brands in Milan and Paris have been using their fashion week shows as an opportunity to release campaign videos for their current collections.

First up is Giorgio Armani with a three-minute spot based on its spring/summer 2012 campaign called “One Plus One”. Directed by Luca Guadagnino in Italy, the narrative follows the “story of a suspenseful and unsettling love triangle”, reported WWD.

“Today, fashion needs to open itself to new languages,” said the designer. “Cinema is the form of expression I have always felt the closest to. Working with Luca Guadagnino, I have had the opportunity to transform the atmosphere of my collection into a story, and it has been a stimulating experience.”

Nina Ricci has similarly unveiled a new film based on its latest campaign. Directed by photographers Inez & Vinoodh, and shot in Old Westbury in Long Island, New York, it stars model Raquel Zimmermann.

The spot will be showcased during the designer’s autumn/winter 2012/13 show at Paris Fashion Week tomorrow. It is also being broadcast in Nina Ricci stores.

And finally, Dolce & Gabbana has released a video that depicts its spring campaign “in motion”. Monica Bellucci and Bianca Balti alongside their pseudo Italian family are seen dancing, playing, talking and laughing as they pose for Giampaolo Sgura’s camera.