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digital snippets e-commerce mobile social media technology

Digital snippets: NYFW’s consumer shift, has Burberry become a gimmick, Thakoon’s real-time fashion plans

A round-up of the latest stories to know about surrounding all things fashion and tech…

thakoon

  • NYFW going consumer? CFDA hires BCG to study the idea [WWD]
  • Is Burberry becoming too gimmicky? [Yahoo Style]
  • Thakoon to shift to “real-time fashion”, launch see-now, buy-now, wear-now model (as pictured) [BoF]
  • How Rebecca Minkoff is disrupting the traditional runway show [Co.Design]
  • Proenza Schouler to keep its Pre-Fall 2016 collection images under wraps and off Instagram [WGSN Insider]
  • JC Penney shoppers visit Santa’s workshop in new virtual reality initiative [AdAge]
  • The North Face launched an online customer service tool powered by conversation [Digiday]
  • Aldo takes non-fashion approach in new Instagram push [Digiday]
  • How Boohoo.com releases up to 300 new products a day [Fashionista]
  • Michael Kors bet big on Instagram marquee ads, and it’s paying off [AdWeek]
  • Swatch to start selling mobile payment watch in US in 2016 [Bloomberg]
  • How Apple executive Angela Ahrendts is bringing a touch of chic to retail stores [NY Times]
  • Why Gilt Groupe is forced to sell, either to Saks’ parent company or someone else [Re/code]
  • 3D fashion police: how 3D-printed clothing could affect fashion law [3ders]
  • Is virtual reality the future of fashion week? [Vogue]
  • ‘Unboxing’ videos a gift to marketers [NY Times]
  • How luxury brands are balancing the digital tightrope between aspirational image and conversation [The Drum]
  • Social media: powerful selling tool for emerging designers [WWD]
  • The future of wearables is normal clothes made smart [Racked]
  • Last fashion week, Dazed armed anonymous industry insiders with wearable tech bracelets [Dazed]
  • Team behind Lady Gaga’s flying dress to bring wearable tech to a store near you [Mashable]
  • How Clothing+ is bringing smart clothes closer to your kit bag [CNET]
  • Half a year later, the Apple Watch feels like a stalled platform [Quartz]
  • Will phones replace wallets by 2021? [Vogue]
  • What’s going on at Condé Nast? [BoF]
  • Why brands are ditching Twitter’s 6-second Vine app [AdWeek]
Categories
digital snippets e-commerce film Uncategorized

Digital snippets: Burberry, Victoria Beckham, Target, Phillip Lim, Karl Lagerfeld

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One inbox down and a full scour of my favourite news sources later, and here are some of the highlights:

  • Why Burberry wants to bring the online experience to stores and not vice versa [Mashable]
  • Victoria Beckham most talked about designer on Twitter during NYFW, adds 57k followers (as pictured) [Vogue UK]
  • Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy [DisneyRollerGirl]
  • Five digital highlights from New York Fashion Week [Mashable]
  • Target launches shoppable short film series [NY Times]
  • Phillip Lim “Kill the Night” comic available online [3.1 Phillip Lim]
  • Karl.com gets a makeover [WWD]
  • Just launched: Versace’s new e-commerce site [StyleBistro]

And a couple of interesting Twitter tidbits from Business Insider:

  • The truth about Twitter: it’s not a mainstream technology [Business Insider]
Categories
digital snippets technology Uncategorized

Digital snippets: in-store tech, Nike #makeitcount, Sephora, Reebok, Christian Louboutin

It’s been an interesting week of stories – lots of focus on the impact consumer behaviour online and technology itself is having on stores. The usual selection of brand digital activations too…

 

  • Macy’s CEO sees stores borrowing ideas from online [Reuters]
  • Digital tools boost in-store service [WWD]
  • Why brick-and-mortar players and fledgling e-commerce sites need each other [NY Times]
  • Gilt Groupe founders discuss the future of commerce [AdWeek]
  • Nike’s #makeitcount video (as above): the best branded story ever told? [Mashable]
  • Sephora’s smart social and digital makeover [Forbes]
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digital snippets Uncategorized

Digital snippets: Dior, Instagram, Pinterest, Gilt Groupe, BCBG, Harrods

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn (undoubtedly impactful).

In the meantime, here’s a look at some of the other fashion and digital stories from the past week; Pinterest heavy it seems:

  • Gilt Groupe samples group buying model on Pinterest [Mashable]
  • Harrods builds loyalists through royalty-themed Pinterest contest [Luxury Daily]
  • Google tests new augmented reality glasses [NY Times]
  • Fab.com teams with Glamour for virtual pop-up shop [WWD]
Categories
mobile technology Uncategorized

And the Fashion 2.0 Awards winners are…

Best Twitter – @DKNY

Best Facebook – Bergdorf Goodman

Best Blog by a Fashion Brand – DKNY PR Girl

Best Website – Marc Jacobs

Best Mobile App – ?Tiffany & Co Engagement Ring Finder

Best Online Video – ?Prada spring/summer 2011

Next Big Thing in Tech – Instagram

Top Innovator ?- Kate Spade

Fashion 2.0 Visionary Award – Alexis Maybank and Alexandra Wilkis Wilson, co-founders of Gilt Groupe

Read about Norma Kamali’s keynote speech, here

(image courtesy of @KateSpadeNY)

Categories
digital snippets e-commerce Uncategorized

Digital snippets: New Balance, Levi’s, David Yurman, Wrangler, Shiseido

Some more great stories from around the web surrounding all things fashion and digital this week:

 

  • New Balance’s augmented reality campaign (as above) invites New York runners to find virtual batons [Mashable]
  • Levi’s postpones UK portion of new Go Forth campaign following riots [AdAge]
  • David Yurman uses Foursquare to push Summer in the City collection [Luxury Daily]
  • Gilt Groupe unveils its men’s e-commerce site Park & Bond [Forbes], debuts with virtual fitting tool [Just-Style]
  • Shiseido launches e-commerce site in US market [PR Newswire]
  • Stores begin offering electronic versions of receipts [NY Times]
  • Luxury-goods investor Carmen Busquets invests in social networking design business Lookk.com [Telegraph.co.uk]

I’m now away for another 10 days, so there won’t be any posts for a while. Expect a mega digital snippets update on my return!

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digital snippets Uncategorized

Digital snippets: Tom Ford, Net-a-Porter, Apple, Gilt Groupe, Anna Wintour

Some more great stories from around the web surrounding all things fashion and digital this week:

 

  • Tom Ford releases video lookbook of his autumn/winter 2011/12 collection (as above) [YouTube]
  • Net-a-Porter launches “live” app, lets you see what others are buying around the world [Daily Telegraph]
  • Gilt Groupe to launch upscale, full-price men’s fashion website called Park & Bond [JustLuxe]
  • P& G opens Facebook stores for Tide, Gillette, Olay, Gain, CoverGirl, Luvs and Febreze [Social Commerce Today]
  • LA boutique American Rag installs rearview cameras in fitting rooms [The Cut]
  • And in case you missed it (how could you), Anna Wintour’s five word acceptance speech at the Webbys: “Sometimes… geeks can be chic” [Fashionista]

In other news – this blog will be on a bit of a mini hiatus while I hit up Cannes Lions next week. Hopefully lots of exciting things to report back thereafter…

Categories
digital snippets social media Uncategorized

Digital snippets: Kardashian’s ShoeDazzle, Nordstrom, Gilt Groupe, Fashion140

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Kim Kardashian’s ShoeDazzle raises $40m in capital [AllThingsD]
  • Inside Gilt Groupe: a tour of the leading flash-sales site’s Brooklyn offices [BusinessInsider]
  • Weaving together ethical fashion and social media with the IOU Project [CNN]
  • Five best practices for fashion retailers on Facebook [Mashable]