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Shopify’s $6.6m sustainability fund, TikTok’s global rise, the new lure of the mall

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Shopify looks to fight climate change, commits $6.6 million to new sustainability fund (BetaKit)
  • The strategy behind TikTok’s global rise (Harvard Business Review)
  • Can rollercoasters and a bunny garden lure shoppers back to the mall? (BoF)
  • Germany unveils Green Button: what you need to know about the worlds first sustainable textile label (Fashion United)
TECHNOLOGY
  • Pentland brands trials AR app (Drapers)
  • How technologies like RFID elevate the customer experience (Fashion United)
  • Luxury retailers are ladling on perks to please ultra-rich clients (Wired)
  • Coca-Cola cans activate animated stories in AR (Mobile Marketer)
  • Entrupy is an app that helps authenticate your grails (Highsnobiety)
  • McDonald’s uses AI for ordering at drive-throughs (BBC News)
SUSTAINABILITY & PURPOSE
  • How designers are trying to make NYFW more sustainable (Nylon)
  • Gucci vies to be even greener (NYT)
  • Stella McCartney pens an urgent letter to the fashion industry (The Times)
  • Biodegradable clothes may fix fashion’s huge waste problem (Wired)
  • Second-hand fashion hits £187m on eBay (Fashion United)
  • Harvey Nichols dips a toe into the circular economy (Vogue Business)
  • H&M announces initiative to increase e-commerce sustainability (Fashion United)
  • Sainsbury vows to halve plastic packaging by 2025 (Retail Gazette)
RETAIL & E-COMMERCE
BUSINESS
  • Philip Green’s Topshop & Topman report £505m loss (The Guardian)
  • New York’s Fashion Week revamp: did it work? (BoF)
  • New MD at Net-a-Porter (Drapers)
  • C&A files to begin IPO Process in Brazil (BoF)
  • Q&A with Mark Parker, CEO of Nike (Fast Company)
MARKETING & SOCIAL MEDIA
  • ‘We’re doing an evolution’: Inside Playboy’s extreme makeover (Digiday)
  • In London, is Extinction Rebellion out-marketing fashion? (BoF)
PRODUCT
  • Kim Kardashian’s Skims solutionwear launches online (Fashion United)
  • Duchess of Sussex’s new charity workwear collection (Vogue Business)
CULTURE
  • James Scully calls out ‘distressing’ treatment of models at NYFW (Dazed)
  • Macy’s announces 5-point plan to promote diversity and inclusion (Fashion United)
  • How to prevent your company from cultural appropriation (Forbes)
  • How cancel culture is affecting brands (Digiday)
  • PrettyLittleThing champions diversity at NYFW (Fashion United)
  • CurvyCon proves the future of fashion is fat (Fashionista)
  • M&S presents sunflower lanyards to support customer with disabilities (Retail Gazette)

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business Editor's pick technology

Robots rule: Adidas to open robot shoe factory in 2016

adidas_speedfactory

Poor working conditions. Inability to meet demand. Slow trend response. They’re all consequences of the move to low-cost manufacturing in factories many thousands miles from brands’ creative centres… until now, that is.

Fashion has finally got what the car industry has known for decades – robots can make a difference, a BIG difference.

A German factory mainly operated by robots will open next year and be ready to make its first Adidas shoes, a reversal of the trend that has seen the company shifting production to Asia where over one million workers currently make its footwear.

The Speedfactory near the Adidas HQ will make its first 500 shoes in 2016 with full commercial production by 2017. Later there’ll be Speedfactories in the US too.

The aim is to get production closer to the company’s biggest markets, to offer super-fast response to trends and to produce the more personalised shoes customers want.

But it’s not about cutting costs, we’re told. It would have been ironic if cost was a factor as it was the main reason production moved to Asia in the first place.

Asian manufacturing will stay, albeit with less of it in China where wage costs are rising. Instead this new development is more of a complement to those production locations, a new way of thinking about production and an initiative that rivals are likely to try to match.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday