Georg Jensen continues storytelling push with short video series for Valentine’s Day

Georg Jensen's #MarkedwithLove campaign
Georg Jensen’s #MarkedwithLove campaign

Georg Jensen has released a series of short videos for Valentine’s Day, under the header #MarkedwithLove.

The aim, according to the brand, is to celebrate the enamoured moments between people on Valentine’s day with films that captures real moments of love for others and oneself.

The first love story in the four-part set, named Someone You Love, sees a young woman dancing in front of a mirror. She pulls faces, plays with her hair and smiles to herself, very much like you would do with a date, before she puts a silver pendant necklace on. The tagline “For all the ways you Valentine” follows.

The next, named Light Up The Love (in reference to the Georg Jensen candles featured in the video), begins with a couple making dinner together. Clearly happy, laughing and joking, both of them bring candles over to a table, for what appears will be a romantic meal. However, a twist in the ending shows the man raising a glass to a computer screen where he is video chatting his partner. Again, it finishes with the tagline “For all the ways you Valentine”. The last two videos will seemingly follow.

Georg Jensen has been heavily focusing on storytelling in its campaigns of late, using human emotion to leave a lasting impact with its viewers. For autumn 2016, it launched an ad focused on how capable women are, called You Can Never Be Too Much You. Starring award winning director Susanne Bier, Motocross rider Behnaz Shafiei, world champion boxer Cecilia Brækhus, award winning comedian Sarah Kendall, and the world’s best female chef Dominique Crenn, it pushed back against the idea that being too loud or strong or provocative are negative traits.

By Annabelle Brown

digital snippets e-commerce mobile Uncategorized

Digital snippets: Georg Jensen, Macy’s, Muji, Sanctuary Spa, Marc Jacobs, Pinterest

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Holition and Georg Jensen create 3D augmented reality app (as pictured) [Retail Jeweller]
  • Macy’s Twitter and Facebook pages overrun with anti-Trump comments [Mashable]
  • Muji to push knitwear via e-paper tallies of Facebook likes [Nikkei]
  • Marc Jacobs launches new luxury, e-commerce experience [InsideFMM]
  • Pinterest launches business pages to get cozy with brands [AdAge]
  • Deciphering the devices: tablets versus smartphones [WWD]
  • Most e-commerce froth since 2000 stirs up investor doubts: tech [Boomberg]