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Editor's pick product technology

Bose and Coachella team up on audio augmented reality festival experience

Festival-goers at Coachella Valley Music and Arts Festival this weekend will be able to access exclusive audio content via Bose’s new audio augmented reality sunglasses.

The audio company has worked with Goldenvoice, the creators of the festival’s app, to enhance the platform with audio features that only work once paired with the smart glasses.

“We’re proud to see this exclusive content made available through Bose AR at Coachella,” said Crystal MacKenzie, head of marketing for Bose AR. “Fans who pair their Bose Frames with the app while attending the show will be able to spend more time looking up and seeing what’s going on around them, while accessing information that will help make their experience even better.”

The Bose AR sunglasses feature small speakers integrated into its frame, which for this experience will push real-time updates on the festival’s schedule, as well as notify wearers of when their favorite act is about to perform.

The smart frames will be available to buy at the festival grounds and Bose’s ecommerce website, for those who wish to purchase it beforehand.

This marks the first time that Bose’s new smart glasses and audio augmented reality technology will be featured fully operating in a consumer-facing scenario. At this year’s SXSW festival, the company introduced the glasses for the first time alongside a host of apps that have its technology plugged in. The aim was to showcase the many different applications the smart feature has, such as a tool for the blind, or enabling golfers to know the next hole information without having to check their phones.

Recently Huawei and Gentle Monster also announced their take on smart glasses, which allow for phone calls and voice assistant interaction. Tech giants like Google, Apple and Microsoft are also all said to be working on their own versions.

Additional reporting by Camilla Rydzek.

How are you thinking about product innovation? We’re all about finding you the perfect partners for your innovation strategy. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

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business digital snippets product Retail sustainability technology

ICYMI: Rent the Runway’s competitive lawsuit, Cavalli exits US, the data gap for fashion sustainability

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Inside Rent the Runway’s alleged “scheme of monopolistic, anti-competitive conduct” [The Fashion Law]
  • The struggling fashion house Roberto Cavalli closes its U.S. stores [NYT]
  • Exactly how bad is fashion for the planet? We still don’t know for sure [BoF]
TECHNOLOGY
SUSTAINABILITY & PURPOSE
  • Sustainability becoming an economic benefit for luxury brands [Fashion Network]
  • Hundreds of US cities are killing or scaling back their recycling programs [Vox]
  • Corona builds plastic trash wall on Ipanema Beach to warn from plastic pollution [PR Week]
  • Asda’s George to only use recycled polyester by 2025 [Drapers]
  • The North Face aims to reduce man-made waste in collaboration with RÆBURN [Complex]
  • The next wave of sustainable fashion is all about regenerative farming [Fashionista]
RETAIL & E-COMMERCE
  • At Galeries Lafayette’s new Champs Élysées flagship, the Paris concept store is reborn [Vogue]
  • Tommy Hilfiger closes NYC flagship and more [Fashion United]
  • Dior expands beach collection with dedicated dioriviera spaces [WWD]
PRODUCT
  • Gentle Monster and Huawei team up to launch fashion-focused smart glasses [The Current Daily]
  • Lululemon soars on menswear, online push; inches into Nike turf [Reuters]
  • Reformation is launching its permanent extended sizing clothing collection [Fashionista]
  • Bobbi Brown and Walmart want to bring wellness to the masses [BoF]
  • Luxury marijuana brand Beboe is launching a skincare label [Paper Mag]
  • Amazon now wants to get into your make-up bag with their own skincare brand [Vogue]
BUSINESS
  • Farfetch invests in The Modist [Drapers]
  • Michael Kors steps back from Capri board [WWD]
  • PVH in talks to sell Calvin Klein women’s jeans business [Retail Dive]
  • Carine Roitfeld announced as style advisor of Karl Lagerfeld’s namesake brand [Harpers Bazaar]
  • Neiman Marcus drums up support for refinancing [WWD]
MARKETING & SOCIAL MEDIA
  • Jo Malone London is launching a new fragrance exhibition [Harpers Bazaar]
  • Dove debuts #ShowUs image library to diversify depictions of women in media [Marketing Dive]
  • YSL Beauty hits the desert for debut Coachella pop-up [WWD]
  • Fashion designer Simon Porte Jacquemus is opening a café in Paris and it’s an Instagrammer’s dream [The Independent]
CULTURE
  • The future of luxury is freedom [BoF]
  • Shopping while Chinese: Real stories of discrimination [Jing Daily]
  • Ikea’s next big thing is self-care [Fast Company]
  • Generation Z: Who they are, in their own words [NYT]
  • Why does the burden of creating inclusivity in fashion fall largely on marginalized groups? [Fashionista]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
Editor's pick product technology

Gentle Monster and Huawei team up to launch fashion-focused smart glasses

Korean luxury eyewear label Gentle Monster has partnered with Chinese technology giant Huawei to announce the launch of a range of smart glasses.

The range was introduced yesterday (March 26) at Huawei’s P30 Pro launch event in Paris as ‘one more stylish thing’ the company would be introducing to their hardware range this year.

The smart glasses will have integrated microphones and speakers, which through Bluetooth technology will allow wearers to pick up calls by simply touching the frame, as well as activate a voice assistant. The glass range will come in both prescription and sunglass frames in a variety of styles.

Speaking about the partnership during the launch event, Huawei said both companies were trying to make the glasses look as normal as possible, and designed for user’s everyday life. “I really appreciate Huawei because they realize that the eyewear comes first and the smart comes later,” added Hankook Kim, co-founder and CEO of Gentle Monster to WWD.

Unlike previous smart glasses that have been introduced to the market such as the Google Glass (which was discontinued in 2015) and Snap Inc’s Spectacles, the product will not feature an embedded camera. This was a conscious decision to show a focus on wearability and design, as opposed to tech functionality.

Huawei is not the only tech company developing smart glasses, however. Google, Microsoft and Apple are rumored all to be working on AR-enabled models, while at this year’s SXSW festival in Texas, Bose introduced its own version of an AR platform for frames.

Wearable technology has been on a constant evolution as consumers struggle to become accustomed to the concept beyond smart watches. Paul Dillinger, VP of global product innovation at Levi’s, spoke about this last month when hinting on future plans for its Project Jacquard jacket with Google. For the designer, consumers will only invest in smart accessories if they also look good once turned off. Dillinger also spoke about the smart jacket at length on the Innovators podcast in early 2018.

Additional reporting by Camilla Rydzek.

How are you thinking about product innovation? We’re all about finding you the perfect partners for your innovation strategy. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.