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business data digital snippets e-commerce social media Startups technology

What you missed: luxury data, Mr Porter and Apple TV, the store of the future

Mr Porter Apple TV fashion digital data
Mr Porter on Apple TV

On to Paris Fashion Week and things have certainly been quieter on the digital and technology front. The furore around bloggers and editors continues (yawn), while a little ray of hope shines through in Intel’s partnership with Hussein Chalayan.

On top of that this past week has been everything from why the store of the future doesn’t want to actually sell anything, the new Mr Porter x Apple TV app launch, and the fact even Chanel and Hermès are struggling in the current climate.


TOP STORIES
  • Private data is the ultimate luxury good [Motherboard]
  • Mr Porter launches ‘first of its kind’ shoppable Apple TV app [The Drum]
  • Intel brings wearable technology to Hussein Chalayan’s Paris Fashion Week show [Forbes]
  • Why the store of the future actually doesn’t want to sell you anything [LeanLuxe]

BUSINESS
  • Ralph Lauren maps out ‘way forward’ for global growth [BrandChannel]
  • Even Chanel and Hermès susceptible to current climate [BoF]
  • ASOS investigation claims to expose the ‘true cost’ of fast fashion [Huffington Post]

SOCIAL MEDIA
  • How Garance Doré and the street style revolution upended fashion with a camera and a blog [Wired]
  • This Snapchat game from Under Armour turns you into a NFL star [AdWeek]

ADVERTISING
  • Kevin Hart and David Beckham take a fun, disastrous road trip for H&M [AdWeek]

RETAIL
  • More than 50% of shoppers turn first to Amazon in product search [Bloomberg]
  • New York is full of shopkeepers who swear by cash registers that are little more than glorified adding machines [WSJ]
  • How marketing automation can help your omni-channel strategy [The Industry]

TECHNOLOGY
  • Every Fossil Group designer wearable launched in 2016 so far, including Michael Kors, Kate Spade and more [Wareable]
  • Long Tall Sally creates mannequin based on 3D scan of actual customer [The Industry]

START-UPS
  • Where to invest in fashion technology? [Luxury Daily]
  • Armarium and Net-a-Porter team to pair clothing rentals with purchases [Glossy]
Categories
film

Whistles partners with Garance Doré on #bellesandwhistles video

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France.

Called #bellesandwhistles, the spot features a cast of “modern, sharp and stylish” women living in the US, UK and France. Among them are Yasmin Sewell, a London-based fashion consultant; Elle Strauss, fashion director of Shopbop and Brit living in New York; Vashtie Kola, an American artist and DJ; Jeanann Williams, an American stylist; French actress Rebecca Dayan; and French DJ and creative consultant Cecile Togni.

They are each seen clapping, dancing and whistling along to the tune, as overlaid copy reads: “The Whistles woman is independent, quietly brilliant,  relaxed, discerning, elegant, intelligent, sharp, stylish.”

Jane Shepherdson, chief executive of Whistles, referred to the campaign as a digital first for the brand. “We see a great synergy between the aesthetic of both Whistles and Garance, which has been brought to life in the #bellesandwhistles film. To have such inspiring women working on and in the film is representative of the brand’s DNA, it’s like working with friends who understand you.”

The video launched on the Garance Doré website today, May 19, while shorter versions are also being posted to Instagram with the #bellesandwhistles hashtag. Consumer are simultaneously being invited to submit their own ‘whistling’ clips on the platform for a chance to win a shopping spree in the store.

Whistles is opening its first brick-and-mortar presence in the US, with a concession at Bloomingdale’s in New York. It is also supplementing its already established concession at Le Printemps, with Le BHV Marais this month and will roll out a French language website this summer.

Categories
digital snippets film social media technology Uncategorized

Digital snippets: Alexander Wang, Warby Parker, Gucci, Nars, Ray Ban, J Crew + more

It’s been a little while since one of these round-up posts on other interesting fashion and digital stories sourced from around the web, so there’s far more than usual. Each of them is however, of course, as interesting and relevant as ever…

  • Alexander Wang teams up with Samsung for crowdsourced handbag (as above) [Mashable]
  • Google reportedly in talks with Warby Parker to design stylish Google Glass frames [Techcrunch]
  • Gucci ups mobile conversion 70% via optimised site [Luxury Daily]
  • Nars tests Pinterest’s selling potential [Mashable]
  • Ray Ban launches real-life ambermatic lens app installation [DigitalBuzzBlog]
  • This is personal: J Crew debuts an in-store styling app [Refinery29]
  • How John Lewis uses Pinterest, Facebook, Twitter and Google+ [Econsultancy]
  • Lizzy Caplan’s Viva Vena fashion film is one of the best satirical ads you’ll ever see [Slate]
  • The business of blogging: Garance Doré [BoF]
  • Shopping in the future: Glasses.com’s augmented reality fitting-room app [AllThingsD]
  • Will Apple’s plans for an iWatch herald a new era of wearable tech? [The Observer]
  • Farfetch fashion hub: meet the curator of curators [Wired]
  • Business Of Fashion gets $2.1m seed funding from Index, LVMH and more for its no-nonsense B2B fashion blog [Techcrunch]
  • How your tweets during fashion shows are driving sales [Fashionista]
  • Fashion buys into social tools [NY Times]
  • Online upstarts explore a new model for fashion media [BoF]
  • Why retailers are pinning hopes on Pinterest [Reuters]
  • 10 great uses of Vine during fashion week [The Cut]
Categories
digital snippets e-commerce Uncategorized

Digital snippets: adidas, Garance Doré and Kate Spade, Bergdorf’s, Hipstamatic

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • adidas builds on Olympic success with ‘Don’t Stop Me Now’ Team GB video (as above) [The Drum]
  • Super blogger Garance Doré launches collaborative collection with Kate Spade [Vogue.co.uk]
  • Bergdorf Goodman’s online push [WWD]
  • adidas creates sneakers that display real-time tweets [PSFK]
  • W magazine partners with iPhone photography app Hipstamatic [Mashable]
  • Faces of NYFW aggregates real-time data from fashion week [Fashion Notes]
  • The potential of e-commerce in China [MaoSuit]
Categories
social media Uncategorized

Elle UK offers top tips for successful social media profiles

The latest issue of UK Elle magazine includes a guide to creating the perfect social media profile.

Featuring input from the likes of model Coca Rocha, DKNY PR Girl Aliza Licht, and photographer/blogger Garance Doré, along with numerous other fashion, media and digital experts from around the country, it offers a comprehensive breakdown of how to maintain a savvy personal online presence.

Elle’s editor-in-chief, Lorraine Candy, says: “99 per cent of the time, a winning way with social media is not luck. It’s a matter of forensic control over what you put online.”

Included are tips on everything from ideal photos to interesting content. As David Slijper, fashion and Elle cover photographer, suggests: “No one wants to see your laundry basket. To take the best profile picture, stand by the window. Switch off the flash and get someone else to take the picture.”

Licht of DKNY meanwhile, is all about personality in your posts: “Authenticity is producing a runway show and then going home to vacuum your apartment.  That’s real. Life is not 24/7 glam and I try to show [mine] in its true form. Every person has unique qualities and quirks and the little details you divulge make followers feel more connected.”

Similarly, Rosanna Falconer, social media manager for the British Fashion Council, comments: “Your style has to reflect you. If you enthuse over life day to day, keep that style in your online voice.”

The full article appears in the August issue of Elle, and as a digital edition available through Apple Newsstand.

Categories
digital snippets mobile Uncategorized

Digital snippets: Uniqlo, Abercrombie, Louis Vuitton, Nike, J.Crew, Club Monaco, Tory Burch, adidas

I’m playing a massive round of catch-up post work and leisure travel… more on the former to follow, but in the meantime, here’s a look at some of the biggest stories surrounding all things fashion and digital from the past couple of weeks. Did I miss anything? Let me know in the comments below…

 

  • Uniqlo mesmerises Pinterest users with mass pinning for Dry Mesh Project [BrandChannel]
  • Abercrombie & Fitch models cover ‘Call me Maybe’, video goes viral (as above) [Abercrombie & Fitch]
  • Louis Vuitton’s new interactive site teaches you how to pack [FastCo.Create]
  • Nike becomes first UK company to have Twitter campaign banned [The Guardian]
  • J.Crew’s latest online venture, Hello World, invites Scott Schuman and Garance Doré to capture five global tastemakers [Refinery29]
  • Club Monaco launches Facebook Timeline app [Mashable]
  • Tory Burch resets with app, revised blog [WWD]
  • adidas athletes #takethestage in its biggest-ever marketing push [Campaign]
  • Fashion to embrace ‘social gaming’ [WWD]
  • Nasty Gal’s Sophia Amoruso: fashion’s new phenom [Forbes]
  • Pinterest has users, Fancy has a business model [AdWeek]
  • NYC and Mayor Bloomberg launch Project PopUp, a fashion tech start-up competition [BoF]
  • 10 fashion memes that took the internet by storm [Fashionista]