Categories
business e-commerce Podcast product Retail sustainability technology

Ganni: Taking risks for long-term return

The most important question everybody needs to ask themselves relative to a more sustainable fashion industry is around cost and long-term thinking, explains Nicolaj Reffstrup, founder of Danish fashion brand, Ganni, on the latest episode of the Innovators podcast.

“If you really want to do something, you need to look at the fabrics that you’re using and see if you can convert those to recycled fabrics, or at least organic fabrics. But that comes with a cost. So the biggest and most important question everybody needs to ask themselves, is literally how much are we spending on converting our company or our brand and our product towards a more sustainable future?” he asks.

Oftentimes, the immediate follow-up query to what is the cost, is who is going to pay for it. The majority of brands in the space – including those actively making moves towards adapting their business processes – are measured on short term returns. And yet sustainability is not an overnight fix. To make the changes that are really necessary throughout the supply chain is a big and long-term investment.

So how do we convince CFOs and shareholders that it’s worthwhile – that we have to take a hit now in order to benefit in the future. Or more importantly, that there is indeed a business case there to do it full stop?   

Ganni is one exploring it from all angles. The fact it’s small and agile means it has more ability to do so, but it also means it relies entirely on an outsourced supply chain to drive the agenda forward. Power is therefore limited, but ambition is not.

Rachel Arthur, co-founder & chief innovation officer at Current Global & Nicolaj Reffstrup, founder of Ganni

Join us as we discuss with Reffstrup how the brand is flexing its muscle as well as making investments to drive towards a more sustainable future. We also explore how he’s watching innovation from other industries like food, the new rental business model he’s testing, and why he believes sustainability and fashion is a contradiction that needs to be faced by all brands.

Listen here: Entale | Spotify |  Apple Podcasts | Android Google Podcasts | Stitcher | RSS

Catch up with all of our episodes of the Innovators podcast by the Current Global here. The series is a weekly conversation with visionaries, executives and entrepreneurs. It’s backed by the Current Global, a consultancy transforming how consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

Categories
business Editor's pick Retail sustainability technology

9 brands pushing sustainable store design

With sustainability an increasing priority on the agenda for fashion and retail businesses around the globe today, attention is also turning to their brick-and-mortar stores – how they’re resourced, designed and constructed. 

According to Schneider Electric, retail buildings are the largest consumers of energy among non-residential buildings in Europe, contributing $20 billion each year. Factors such as electricity, air conditioning and lighting all contribute to a brand’s carbon footprint and emissions. 

The interesting thing is that going green is proven to not only help retailers reduce their impact on the planet, but significantly save them money. A 20% cut in energy costs can represent the same bottom line benefit as a 5% increase in sales, according to Carbon Trust. 

Investing in sustainable store design, therefore, has a positive effect on profit, people and the planet. From locally-sourced materials, to energy saving light bulbs, and even the removal of any plastic packaging, there is an incredibly wide range of ways retailers can make their stores more environmentally friendly. 

Here we highlight some of the best examples of brands going above and beyond with their stores in order to do so: 

Stella McCartney
Stella McCartney London flagship store

Last year Stella McCartney opened a new flagship store in London that expands four floors and embodies sustainability throughout. The outposts of the store are lined with recycled foam and card that were made from waste paper from the London offices. The space is also the first to use biodegradable mannequins,  made from 72% sugarcane bioplastic, which significantly reduces CO2 emissions. To help combat air pollution, the store has a hidden ventilation systems that removes 95% of air pollutants and harmful gases, such as nitrogen dioxide. At launch, Stella herself said: “The store really tells the story of the world of Stella McCartney, seamlessly incorporating sustainability, fashion and luxury.”

Ikea
Inside Ikea’s Greenwich Store

Ikea opened a sustainable store in London’s Greenwich, built from a range of renewable materials in 2019. The roof is covered with 75% solar panels, which power the store, and rainwater is harvested to help reduce the store’s water consumption by 50%. The store not only helps the environment, but is also working towards improving the community around it. Ikea holds an array of classes such as bunting making, which utilizes off-cuts of IKEA fabric, helping spread the message of full utilization. The design of the store has been awarded an ‘Outstanding’ BREEAM certification, which is the highest award for sustainable construction, covering areas such as energy, land use and materials. Efforts to incorporate geothermal heating, 100% LED lighting and textile recycling, have also elevated it to become the most sustainable retail store in the UK.

Patagonia
Patagonia Store in Victoria, Canada

Patagonia is not only leading the way with sustainability in manufacturing, but is going above and beyond with its store design strategy. Each outpost is uniquely designed to reflect the history and culture of its location, while simultaneously keeping the planet in mind. The Victoria store in Canada, which opened several years ago now, for instance, had three main goals when it was being designed: to use sustainable construction methods, utilize reclaimed materials and become the best retail space for outdoor activities in the area. It features a range of wooden details throughout, from wall decorations to shelving units, giving it a grounded earthy feel. The wood was wastage retrieved from the Pacific Ocean and leftover material from the local yacht club.

Country Road
Country Road store in Melbourne

Australian fashion retailer Country Road opened its flagship store in Melbourne this summer also with sustainability in mind. The space is made from recycled materials such as yoghurt containers, fishing nets and recycled paper. It is the first to receive a 5-star Green Design review from the Green Building Council of Australia. It also includes details like fitting room hooks that have been made using ocean plastic and tables from recycled plastic. The brand hopes this store design will be the first of many, as it continues to expand in the country.

Starbucks
Starbucks sustainable store design

Starbucks is leading the way in the coffee sphere by building LEED-certified stores, which stands for ‘leadership in energy and environmental design’. These green stores use LED lighting, recycled flooring tiles and wood products that are certified by the Forest Stewardship council. They are 25% more energy efficient and 30% more water efficient. In countries with solar and wind projects, the stores are run on   100% renewable energy. Starbucks already has 1,612 LEED-certified stores, but is intending to extend the framework to 10,000 by 2025, which could save $50m in utility costs over the next 10 years alongside reducing impact on the planet.

Bottletop
Bottletop’s London store

Sustainable accessories brand, Bottletop, opened the world’s first 3D printed store, created by robots using upcycled plastic, in London. Based on Regent Street, it is zero waste and home to the brand’s sustainable handcrafted collection of leather goods. The space embodies the company’s core mission to empower people through sustainable design and creative culture. The flooring of the store is made from reworked rubber tyres and the interior is made from 60,000 upcycled plastic bottles. Overall, the store aims to re-imagine the future of ecologically responsible construction through zero waste design.

Ganni
Ganni store

Danish fashion brand Ganni recently opened its new London store following a number of doors in Copenhagen and Stockholm. While it features bubblegum pink walls fit for every Instagrammer’s dream, it is also underpinned with a green strategy in mind. The store incorporates  sustainable features such as recycled plastic displays made from old plastic bottles, plant pots, food packaging and coffee grounds. Decorations throughout are either vintage pieces or upcycled products, including rugs that have been remade from old Ganni collections. The company also uses renewable energy across all of its stores, with the aim to have 100% green sources by the end of 2019. 

Lush
Lush’s plastic free products

As one of the sustainability leaders in beauty, Lush recently stepped up its game by stripping back several of its stores in Berlin, Milan and Manchester, in a bid to go entirely plastic free. The ‘Naked’ stores, as they’re called, are part of the brand’s initiative to tackle the plastic waste problem in the cosmetic industry. They all feature products like the brand’s solid shampoos, which don’t necessitate any packaging. Each of them further serve as an open space for NGOs and activist groups to educate and increase consumer awareness on the topics of zero waste and ocean plastics.

Reformation
Reformation store

Cult fashion brand Reformation puts sustainability at the core of everything it does, from local manufacturing and sustainable dyeing to green buildings and fabrics. Its Los Angeles stores and headquarters are all Green Business certified, meaning they implement strategies to save energy, improve water efficiency and reduce CO2 emissions. Reformation offsets its store build by 100%, by calculating the construction footprint. The materials in store are also sustainable with LED fixtures,  recycled fabric insulations and natural rammed earth materials.

How are you thinking about sustainable innovations? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Each of the rules referenced above is matched by one of our products and services. Interested in how? Get in touch to learn more.

Categories
e-commerce Retail

Ganni pays homage to Copenhagen with souvenir pop-up shops

Ganni's souvenir pop-up store
Ganni’s souvenir pop-up store

Danish brand Ganni is set to open three souvenir pop-up stores following fashion weeks in Copenhagen, New York and London.

Each store will sell limited edition Ganni branded, traditional souvenirs, such as keyrings, posters and bottle openers, all of which are heavily influenced by everything Copenhagen. The pop-up stores will also sell exclusive hand-painted ceramics displaying iconic local imagery and a ready-to-wear collection, also inspired by the city.

“With the souvenir pop-up shop we’ve turned our love affair with Copenhagen into a literal manifestation in the shape of merchandise. A traditional, and let’s be honest, often ridiculed medium, but with the help of artist Ana Kraš we’ve given it an artistic bordering pastiche point of view of Copenhagen,” says Ditte Reffstrup, creative director at the brand.

Ganni's souvenir pop-up store
Ganni’s souvenir pop-up store

The stores pay homage to the city and the endless inspiration it has provided the brand. Kraš shot some of Ditte and her husband Nicolaj’s favourite things – including bicycles and angels – to feature on some of the merchandise as well as in the latest collection.

The first pop-up opened in Copenhagen on January 31 and will remain until February 4. The store moves to New York from February 8-16, and in London on February 14 where it will take up residence at Selfridges.

Categories
digital snippets e-commerce product Startups sustainability technology

ICYMI: L’Oréal is growing skin, Maersk’s blockchain for logistics, top tech for retail

L'Oréal is testing lab-grown reconstructed skin
L’Oréal is testing lab-grown reconstructed skin

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • L’Oréal is growing Chinese skin to test products [Bloomberg]
  • IBM partners with shipping giant Maersk to launch blockchain solution for global logistics [Bitcoinist]
  • 5 technologies transforming retail in 2018 [BoF]
TECHNOLOGY
  • Alibaba’s AI beats humans in reading test [Xinhuanet]
  • Amazon’s Alexa could start giving out opinions [RetailDive]
  • Six ways that new technology will revolutionize shopping [Wired]
SUSTAINABILITY
  • Why Nike sees social responsibility as an opportunity to innovate [Fast Company]
  • Zara, Kering, Ganni, Reformation vow to increase sustainability efforts by 2020 [TheFashionLaw]
MARKETING
  • How Kiehl’s is using text messages and AI to keep customers loyal [Glossy]
RETAIL & E-COMMERCE
  • Beauty brands are remaking the peer-to-peer sales model for a digital age [Glossy]
  • Rent the Runway to deploy self-scanning kiosks [Retail Dive]
PRODUCT
  • Adidas joins Carbon’s board as its 3D printed shoes finally drop [TechCrunch]
  • Meet designer Christopher Bevans, winner of the Woolmark Prize for Innovation [HighSnobiety]
STARTUPS
  • True Fit raises $55M to personalize clothes shopping with AI [SiliconAngle]
  • Highsnobiety secures $8.5M from Felix Capital to woo millennial males [TechCrunch]