A new store has opened in London dedicated to the future of fashion. A partnership between start-up growth company IncuBus Ventures and Camden Market, it aims to showcase some of the UK’s most innovative upcoming fashion designers, with a heavy lean towards those experimenting with technology.
Over the next three months, there will be 3D printing, laser cutting and 3D body scanning techniques on show, courtesy of an ever-changing line-up of brands and labels.
Currently in-store is T D Kent, a bespoke eyewear brand that creates bespoke glasses for consumers based on 3D printing and the latest face scanning technology; Bodi.me, a 3D body scanning company that matches informartion gathered from the individual to accurate garment data and recommends sizing accordingly; Zolà, a hand-crafted printwear designer; and Rein, a womenswear brand using a unique laser cutting process that has been worn by the likes of Lady Gaga, Eve, Charli XCX and Little Mix.
In a bid to be more than just a transactional environment and instead something both engaging and interactive, the space will also host regular Q&A sessions with resident designers, as well as fashion shows and product launches for the 500,000+ visitors who come to Camden Market each week.
The designers featured are all part of the IncuBus Future of Retail growth programme, which also provides them with access to a large network of mentors. Representatives from Nike, Marks and Spencer, ASOS and Net-a-Porter will be on hand to provide the entrepreneurs with advice and guidance on business plans, sales, marketing and more.
The Future of Fashion store is open until the end of September in Camden Market’s North Yard.