Categories
digital snippets e-commerce social media

Digital snippets: Nike, DVF, Michael Kors, Burt’s Bees, Free People, Chanel, Tory Burch

Here’s a rather hefty highlight of stories from around the web surrounding all things fashion and digital of late:

NikePlus_FuelbandSE

  • Nike’s new FuelBand and the age of social products [BoF]
  • Michael Kors runs #WatchHungerStop animated GIF campaign for World Food Day [Fashionista]
  • Burt’s Bees taps Vine in literary campaign to  promote its classic products [Brandchannel]
  • How Free People is using big data and social commerce for bigger sales [Forbes]
  • Chanel touts cosmetics line through insider beauty tip videos [Luxury Daily]
  • How Tory Burch builds passionate customers: insights on its digital journey [Shop.org]
  • Ralph Lauren showcases accessories in ‘The Dog Walk’ digital video [WWD]
  • Urban Outfitters preps for Holidays with mobile investments [AdAge]
  • P’trique of Sh*t Fashion Girls Say joins The Outnet in LinkedIn video campaign [Fashionologie]
  • Bobbi Brown uses interactive Blippar app to bring Katie Holmes to life [BeautyWorldNews]
  • How Coach uses Facebook, Twitter, Pinterest and Google+ [Econsultancy]
  • The major retailers most threatened by mobile showrooming, and how they’re fighting it [Business Insider]
Categories
data digital snippets e-commerce social media

Digital snippets: social media rankings, Topshop, Hermès, Free People, Asos

Here’s a highlight of stories from around the web surrounding all things fashion and digital over the past week:

BOF_Top10

  • Do the digital and social media rankings that have flooded the fashion industry really mean anything? [BoF]
  • Topshop, iTunes team up, web users able to sample and download music as they shop [WWD]
  • Hermès promotes silver jewellery collection with ‘symphony of silver’ video [PSFK]
  • Free People gets 10% of its online sales from app in first week [Mashable]
  • Attention, shoppers: store is tracking your cell [NY Times]
  • Analysing online department store SEO: ASOS gets the basics right [Econsultancy]
  • Meet the other woman behind Net-a-Porter, president Alison Loehnis [Fashionista]
  • Announcing Divvy: the app that won the Co.Labs and Target Retail Accelerator [Co.Labs]
  • With Cinematique’s ‘touch-enabled’, shoppable videos, product placement might not be so bad [TechCrunch]