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business Campaigns digital snippets e-commerce Events product Retail social media Startups sustainability technology

Instagram’s new AR feature, France introduces anti-waste laws, BoF inclusion backlash

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Instagram adds new AR experience to checkout (Mashable)
  • France to introduce anti-waste law to promote circular economy (Fashion United)
  • ‘Inclusion is a trend for these folks’: Kerby Jean-Raymond calls out ‘insulting’ BoF 500 Gala (Fashionista)
TECHNOLOGY
  • Microsoft debuts foldable smartphone for 2020 holiday season (Mobile Marketer)
  • Sky News is broadcasting on Amazon Twitch (Digiday)
  • Google shoppings gets redesign with price tracking and personalization (The Verge)
  • Levi’s and Google’s smart jacket upgrade (Wired)
  • Paralyzed man ‘walks’ using mind-reading exoskeleton (Futurism)
SUSTAINABILITY & PURPOSE
  • Evrnu raises $9million to close the textile lifecycle loop (Sourcing Journal)
  • The rise of hemp as a sustainable alternative to cotton (Vogue Business)
  • Zalando ‘boosts green credentials’ with sustainability initiative (Retail Week)
  • Vegan fashion week returns to Los Angeles (Fashion United)
  • Biogarmentry are clothes that can photosynthesise like plants (Dezeen)
  • Sketchers has reduced plastic use in packaging by 85% (Sourcing Journal)
RETAIL & COMMERCE
  • America’s first cannabis cafe is open for business (Futurism)
  • Auxiliary opens augmented reality pop up at Selfridges (Glossy)
  • Banksy launches range of branded merchandise (Dezeen)
  • Kardashian Kloset takes on the resale market (Vogue Business)
  • The Row opens debut London flagship store (Fashion United)
  • Vagabond extends e-commerce site to the US (Glossy)
  • L’Oreal launches Hair.com in direct to consumer move (Glossy)
BUSINESS
  • Vivienne Westwood plunges into the red (Drapers)
  • H&M reports strong rise in Q3 sales and profit (Fashion United)
  • Stitch Fix expands beyond the ‘fix’ (Vogue Business)
  • Ted Baker swings to half-year loss (Drapers)
MARKETING & SOCIAL MEDIA
  • Adidas, Levi’s, Michael Kors test Instagram launch alerts (Mobile Marketer)
  • With Drest, digital clothing is one step closer to mainstream (Vogue Business)
  • E.l.f Cosmetics launches first TikTok hashtag featuring original song (Mobile Marketer)
PRODUCT
  • Reformation and New Balance partner for sustainable sneaker collaboration (WWD)
  • Saint Laurent unveils new contraceptive creation (Fashion Network)
  • Neiman Marcus introduces ‘clean beauty’ (Retail Dive)
  • Asos taps hip-hop artist Swae Lee for exclusive edit (Fashion United)
CULTURE
  • Valentino’s ‘opulence of diversity’ (BoF)
  • Melinda Gates pledges $1billion to boost the ‘power and influence’ of women in the US (Fast Company)
  • Debenhams partners with National Autistic Society for autism hour (Retail Gazette)
  • Rihanna’s Savage X Fenty supports breast cancer survivors (Fashion Network)
  • Vans competition pulls sneaker brand into Hong Kong political row (BoF)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business data digital snippets e-commerce mobile product Retail social media sustainability technology

Analyzing fashion’s G7 pact, Gen Z’s streetwear needs, the rise of rentals

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Can fashion’s latest sustainability drive at the G7 summit make a difference? (BoF)
  • Gen Z wants something very different from streetwear (Vogue Business)
  • Everyone is launching rental service. Is there enough demand? (BoF)
  • Fashion’s growing interest in recycling clothing (Vogue Business)
TECHNOLOGY
  • 52% of retailers feel ill-prepared to support emerging mobile tech (Mobile Marketer)
  • Facial recognition will be watching and storing your emotions and data (Ad Week)
SUSTAINABILITY & PURPOSE
  • Gucci and Saint Laurent face an uphill battle to get green (BoF)
  • Why Levi’s new water strategy represents an ‘evolution in thinking’ (Sourcing Journal)
  • How Copenhagen plans to reach carbon-neutral status in just six years (Fast Company)
  • Amazon under fire for new packaging that cannot be recycled (The Industry)
  • Tiffany & Co releases it’s new sustainability website (CSR Wire)
  • Fast Retailing’s jeans innovation center ramps up efforts to reduce water use (Sourcing Journal)
  • France to prohibit the destruction of unsold stock: who is going to pay for that? (Fashion United)
  • Gore-Tex. Lycra. Could fashion’s next major fabric brand be green? (BoF)
RETAIL & E-COMMERCE
MARKETING & SOCIAL MEDIA
  • Hero Cosmetics doubles down on TikTok after results dwarf Instagram’s (Mobile Marketer)
  • Nike, New Balance, and USTA serve up ads celebrating female stars for US open (Fast Company)
  • Benefit and Deliveroo dish out beauty experience (Campaign)
  • PrettyLittleThing wants podcasts to take it from fashion retailer to ‘entertainment brand’ (The Drum)
  • Rihanna plans Savage X Fenty event to be broadcast on Amazon Prime Video (Fashion United)
  • Is WeChat’s growth over? (Walk the Chat)
PRODUCT
BUSINESS
  • Ulric Jerome exists Matchesfashion.com (WWD)
  • ThredUp gets $175 million in funding as resale market continues to boom (Fashion United)
  • Victoria Secret’s parent company’s stock price continues to plummet (The Fashion Law)
  • What Shanghai Tang’s rise, fall and return means for luxury fashion (Vogue Business)
CULTURE
  • The return of the hyper-sexualised male (BoF)
  • Appropriation or appreciation? Unpacking South Korea’s fascination with black culture (I-d)
  • Will Gen Z make non-binary fashion mainstream? (Sourcing Journal)
  • The future of male grooming is gender neutral (Vogue Business)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business digital snippets e-commerce product Retail social media Startups sustainability technology

ICYMI: France to stop burning clothes, inside product recommendations, the role of automation in retail

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • France to end disposal of $900 million in unsold goods each year [NY Times]
  • Inside the multi-billion-dollar online product recommendation economy [BoF]
  • Automation in retail: an executive overview for getting ready [McKinsey]
TECHNOLOGY
  • Amazon’s Bezos says robotic hands will be ready for commercial use in next 10 years [Fashion Network]
  • Can technology keep fake handbags out of the marketplace? [Fashionista]
  • Beyond the data breach: How retail is addressing cybersecurity [Retail Dive]
  • Can “drone delivery” technology make your skincare more effective? [Vogue]
  • Apple introduces ‘sign in with Apple’ to help protect your privacy [Tech Crunch]
  • Prada’s Lorenzo Bertelli sees startups as path to innovation [Vogue Business]
  • Amazon rolls out AR lipstick try-ons via L’Oréal’s ModiFace [Mobile Marketer]
SUSTAINABILITY & PURPOSE
  • Can Kering grow and be sustainable at the same time? [BoF]
  • The beauty industry’s having an environmental awakening, but not all redemption is created equal [Refinery29]
  • Those tiny hotel toiletry bottles are on their way out [NYT]
  • Gap Inc. to source all cotton from sustainable sources by 2025 [Fashion Network]
RETAIL & E-COMMERCE
MARKETING & SOCIAL MEDIA
  • Ikea is transitioning its print catalog to Pinterest [Digiday]
  • McDonald’s and Disney top first-ever brand audio rankings [Campaign]
  • Is China ready for LGBTQI marketing? [BoF]
  • Is WeChat’s new social commerce feature a game changer [Jing Daily]
BUSINESS
  • Retailer Revolve gets 2018’s third-best U.S. trading debut [Yahoo]
  • The RealReal files for IPO [Retail Dive]
  • Topshop named mostly like to join ‘retail graveyard’ [Drapers]
  • The Modist secures investments from Farfetch and Nicola Bulgari [Harpers Bazaar]
  • Louis Vuitton sees ‘unheard-of’ growth in China [BoF]
  • Lacoste owner buys The Kooples [Drapers]
  • How China tariffs could make your sweaters and pants cost more [BoF]
CULTURE
  • Catwalk cover-up: how the west is falling for modest fashion [The Guardian]
  • Miley Cyrus takes a stand for reproductive rights with Marc Jacobs [Vogue]
  • ‘The models have bellies, hips and thighs that jiggle’: the rise of body-positive swimwear [The Guardian]
  • The Nike London flagship now has plus-sized mannequins [Teen Vogue]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Editor's pick film

Sézane unveils LA Dance Project collaboration with short ballet film

Sézane x LA Dance Project
Sézane x LA Dance Project

France’s first online fashion brand, Sézane, has launched a capsule collection with choreographer Benjamin Millipied’s dance company, LA Dance Project.

The 10-piece line was revealed today along with a short film designed to showcase how the collaboration provides “une envie folle de danser”, or a crazy desire to dance.

It sees a ballerina arriving to a desolate part of town with her retro portable stereo in hand, before performing to its music in pieces from the line.


“I love all types of art, but especially classical dance,” Sézane founder Morgane Sézalory told the Business of Fashion. “What I love about Benjamin Millepied’s LA Dance Project is its alternative form of classical dance. For the collection, he had very clear ideas of what he wanted; comfortable pieces, and a lot of contrast.”

On the website, the brand elaborates: “With designers, musicians and directors, Benjamin Millepied and his ten dancers produce ballet like no other, steeped in tradition yet infused with the contemporary. The one principle at the heart of his work? ‘There is still so much to create!'”

The capsule includes a wrap knit sweater, denim jacket, ballet shoes, bag and more. It launches ahead of the brand’s store opening in New York in early September, its second appartrement-style flagship following Paris.

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mobile technology

Mobile wallets: French shoppers say “non merci”

mobile wallets
The French are becoming avid m-commerce shoppers but they’re less fond of smartphone payments technology

Samsung Pay celebrated its first birthday last month and hit 100m transactions worldwide (from the seven countries in which it was available). But in a world where m-commerce is surging, there still seems to be a lot of consumer resistance to smartphone-based mobile wallets in some countries. That’s despite many shoppers in those countries tapping their debit and credit cards on contactless payment terminals with increasing regularity.

A new survey illustrates this perfectly, It shows that the French are becoming avid m-commerce shoppers but it seems but they’re not too fond of smartphone payments technology.

The survey, by CCM Benchmark and reported by eMarketer.com shows that French shoppers are buying fashion via their smartphones in increasing numbers (34% out of a survey group of 1,000 adult consumers), booking travel (40%), buying cultural items (that’s books and music to you and I, with 33% of respondents buying them), and consumer electronics/household appliances (23%).

They’re also researching on their phones with 65% of them using those phones in-store to check out products and deals and take photos.

But mobile payments? Not so much. The French are saying a big “non!” to smartphone/smartwatch payments at the moment. Most m-commerce transactions in France are still pretty ‘analogue’ with consumers preferring to tap their card details into the checkout form on a website or app.

In fact, only 7% of digital buyers had taken advantage of the ever-increasing number of mobile wallet solutions out there, which is a low number given that m-commerce shoppers might have been expected to be more mobile wallet-friendly than the average online shopper.

Around 27% of respondents did say they were ‘ready’ to use a mobile wallet but that doesn’t necessarily mean they’ll take action any time soon. And as many as 56% said they weren’t willing to pay that way.

Why is this? Unfortunately, the survey didn’t say. Maybe it’s security concerns, or maybe setting it up in the first place just seems too fiddly.

What often influences take-up of such innovations is a compelling piece of technology that makes it a no-brainer, or another change that drives fast adoption. In the UK, the ability to pay using contactless on London’s cash-free bus system was key for driving people to accept contactless payments in general.

In France, perhaps smartphone and operating system makers hoped their state-of-the-art devices had done enough to become that sort of catalyst. But not so.

At least the problem isn’t global. Those Samsung Pay figures and a survey this summer of 2,000 consumers in the US and UK by mobile engagement specialist Urban Airship, have showed a more favourable outcome for mobile wallets.

Urban Airship said 54% of US/UK consumers had used systems like Apple Pay and also see them as key for staying updated on sales, offers and coupons as well as boosting their interest in loyalty programs. Importantly too, 67% of millennials have used them and they’re also more popular among high-income households.

Perhaps the message from France to Apple, Google, Samsung, and the numerous banks now offering mobile wallet tech isn’t so much “non merci” as “s’il vous plaît être patient!” Maybe they’re just not ready for this giant tech leap forward… yet.

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday. 

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Comment Editor's pick Events

From the archive: Tips and tricks for surviving Cannes Lions

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re a first timer.

With a week full of back-to-back meetings, endless high profile speakers, multiple Oscar-worthy award ceremonies, and enough parties, networking opportunities and bottles of rosé to sink any one of the hundreds of glamorous super yachts you will likely not be able to get on, the eternal quest for sleep is a futile one…

But why exactly would we want to do that anyway and risk missing the very best of this century’s Mad Men in their finest hour? Yes, you can expect to see ad land behaving badly, but so too will you feel you’ve just learnt, absorbed and experienced the very best of it all within the space of a week, not to mention in the luscious surrounds of the French Riviera.

By the end you’ll never be happier to go home again, but you’ll probably also want to come back next year. So here are some tips and tricks to help you get through it…

Cannes Lions 2015
Cannes Lions 2015

Take your prep with a pinch of salt

You’ll want to make a plan before you arrive. Know what’s ahead of you, whether it be seminars to attend or meetings to book. Figure out your game plan, RSVP to what you need to (bear in mind there are a lot of additional bits of content going on all day everyday up and down La Croisette, and nearly every hotel beachfront has a sponsored party each night), but don’t expect to keep to everything.

There’s a lot to be said at this type of event for getting swept up with a crowd and going with the flow. It often ends up just as fortuitous. Word of warning however: be careful trying to sneak around the front of a party by way of the ocean – a guard dog or two might be there to greet you. I learnt that the hard way.

It’s ok to be the keen one

One of the enormous benefits of Cannes Lions is that the content each day is of such curated high quality. With big name speakers like Will Smith, Anna Wintour and Harvey Weinstein this year however, you’re not going to be alone in wanting to attend, so ensure you get there early. It’s even worth arriving for the session before to be safe.

Believe me, some of the experiences you gain you’ll speak about for life (anyone else remember Yoko Ono in 2010?), so these are the plans you should stick to, even if the sun is gloriously shining (let’s hope) and calling you back outside. Take some snacks and sit it out. Seriously, do take snacks, and a sweater to fend against the air conditioning.

Network on rosé

Once all is said and done each day, there are happy hours galore to choose from. If you’re not into rosé however, you might want to think again about heading to Cannes. Then again, if you have never tasted the rosé in Cannes, I guarantee you it tastes better than any other you’ve ever tried. I’ve heard people wax lyrical in the past about something to do with temperature, locality and the size of the bottle they order (it’s not unusual to see ones the size of small children paraded about with sparklers coming out the top), though I’m pretty sure it’s far more a product of the situation. Either way, you’ll quickly learn to accept it.

Similarly you’ll need to accept that the place to drink it is on the Carlton Terrace. It might be a mess pit of hundreds of people, making it feel like a slightly more formal version of a fresher’s party, but it’s the only place to head. The masses flock thereafter just around the corner to the Gutter Bar. Expect lots of advertising guys flaunting their Lions around like it gives them dating prowess, and yes more rosé on tap, but the best networking of my life was also here post 2am. Safe to say, it’s almost impossible to be the last one standing, though everyone gives it a good try.

Cannes Lions Gutter Bar
The infamous Cannes Lions Gutter Bar

Suck up the long hours

Given how busy every location is and how late each night gets, expect to be on your feet for a lot of it. Ladies, don’t even bother packing any heels. In fact, unless you’re fortunate enough to be staying in one of the hotels along La Croisette, don’t assume you’ll get to go home from the moment you leave your accommodation each morning (or afternoon). You’ll be a sweaty mess by nightfall, but no one will judge you for it.

On a plus note, all the bathrooms are beautiful in Cannes (apart from some of the beach ones) so it’s easy to freshen up if you throw some bits in your bag. Men, that goes for you too.

Don’t book early appointments

Seriously, just don’t. No one ever shows up other than perhaps on their first day, and cancellations over and over again get tiresome. Let’s face it, you’d rather be in bed too. Anything post 3pm is probably safest.

Bring the corporate card

That rosé I keep mentioning is in endless supply in Cannes, but needless to say so therefore are the credit card expenses. You will spend a lot of money while you’re there – it’s not unusual for a bottle of water to set you back 14 euros at the Gutter Bar and a slice of pizza in the region of 20 euros (honestly it’s often cheaper just to get the rose!)

If you’ve got a limit, eat and drink before you get there. Or better yet, buddy up with someone else with slightly looser purse strings. Rumour has it the ad industry is pretty good at that sort of thing.

If all else fails…

If you’ve gone hard, but you haven’t got as much content as you needed to and your boss back home is expecting a rundown of what was what, keep an eye both on here for daily coverage related to our industries, and on Twitter for live updates. I’m also going to be offering a series of seminars once back in London and a live event in early July (2016) that will cover highlights from the festival as well as insights into what they mean for the broader creative communications space over the year ahead. Stay tuned for more about that soon, or do shoot me a note if you’re interested ahead of time.

A version of this post first appeared on The Drum in 2015

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Uncategorized

& Other Stories releases irreverant Parisian film

H&M’s sister brand & Other Stories has unveiled a short campaign clip it refers to as “not your ordinary fashion film”.

Starring French It-Girl and blogger Jeanne Damas, the humorous spot portrays “the tormented soul of the self-indulgent ‘Bohemian’ who can’t decide which pieces from & Other Stories’ collection to wear”.

Shot inside a Parisian apartment, it sees the model conversing with the camera about how she feels; laughing, crying, jumping on the couch, running around the room, and all the while showcasing a variety of different looks from the line.

It was directed by Wendy McColm, who reportedly aimed to present a darker subtext pointing to changes that need to be made to the way women are portrayed both in, and by, the fashion industry.

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Uncategorized

French Vogue to relaunch website, launch social reader app with Facebook

French Vogue is set to unveil a new website (as pictured) on February 6, which will blend its digital and print editions under the charge of Emmanuelle Alt.

Vogue.fr will cover everything from private meetings with fashion creators to backstage access to shoots with fashion photographers including Mario Sorrenti, Peter Lindbergh, Mario Testino and Inez & Vinoodh, and key insights into the current fashion and editing choices of its team.

“The age of internet has given way to a digital world in which media brands can at last express and use their skills, and that has made the creation of new emotions possible, the aim of the new Vogue.fr,” explains Sarah Herz, director of digital affairs at Condé Nast.

The design of the new site is based on large-format pictures and full-screen slideshows. The navigation of it is inspired by the iPad. It also integrates with social networks – allowing fashion shows and events to be followed live, as well as the magazine’s posts on Twitter and Tumblr.

“With this new website, we wanted to go a step further and create a new and original brand experience. We have overthrown the normal codes of web design. Our aim is to make it the digital reference in the field of fashion and trends,” says Delphine Royant, editor of French Vogue.

In further news, the magazine will also launch an application in partnership with Facebook called the “Vogue Paris Social Reader”. It will enable users to see the content read by their friends, consult the whole article within the Facebook ecosystem and share with others:

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Uncategorized

Vente Privée launches video campaign

Discount private shopping site Vente Privée has linked up with Dutch photographer Erwin Olaf to create a short film designed to capture the essence of its service.

Based on a story of desire, it sees a glamorous 1960s feel combined with vivid photography, as an attractive delivery boy carrying a VP parcel gathers the attention of women throughout the neighbourhood.

“For me desire is a very poetic emotion, generating either drama, tragedy or from a more positive perspective sensational feelings, like when you fall in love for instance,” said Olaf. “The story was simple but effective, funny and romantic. I immediately visualized what I could do and I thought everybody would understand it.”

A teaser version of the spot is featured above, while the full-length version can be seen on the members’ site. There is also a series of behind-the-scenes images and video; a page dedicated to Olaf featuring his biography and an interview with him about the project; and the opportunity to download the music from the film.?