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What you missed: luxury data, Mr Porter and Apple TV, the store of the future

Mr Porter Apple TV fashion digital data
Mr Porter on Apple TV

On to Paris Fashion Week and things have certainly been quieter on the digital and technology front. The furore around bloggers and editors continues (yawn), while a little ray of hope shines through in Intel’s partnership with Hussein Chalayan.

On top of that this past week has been everything from why the store of the future doesn’t want to actually sell anything, the new Mr Porter x Apple TV app launch, and the fact even Chanel and Hermès are struggling in the current climate.


TOP STORIES
  • Private data is the ultimate luxury good [Motherboard]
  • Mr Porter launches ‘first of its kind’ shoppable Apple TV app [The Drum]
  • Intel brings wearable technology to Hussein Chalayan’s Paris Fashion Week show [Forbes]
  • Why the store of the future actually doesn’t want to sell you anything [LeanLuxe]

BUSINESS
  • Ralph Lauren maps out ‘way forward’ for global growth [BrandChannel]
  • Even Chanel and Hermès susceptible to current climate [BoF]
  • ASOS investigation claims to expose the ‘true cost’ of fast fashion [Huffington Post]

SOCIAL MEDIA
  • How Garance Doré and the street style revolution upended fashion with a camera and a blog [Wired]
  • This Snapchat game from Under Armour turns you into a NFL star [AdWeek]

ADVERTISING
  • Kevin Hart and David Beckham take a fun, disastrous road trip for H&M [AdWeek]

RETAIL
  • More than 50% of shoppers turn first to Amazon in product search [Bloomberg]
  • New York is full of shopkeepers who swear by cash registers that are little more than glorified adding machines [WSJ]
  • How marketing automation can help your omni-channel strategy [The Industry]

TECHNOLOGY
  • Every Fossil Group designer wearable launched in 2016 so far, including Michael Kors, Kate Spade and more [Wareable]
  • Long Tall Sally creates mannequin based on 3D scan of actual customer [The Industry]

START-UPS
  • Where to invest in fashion technology? [Luxury Daily]
  • Armarium and Net-a-Porter team to pair clothing rentals with purchases [Glossy]
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digital snippets technology

Digital snippets: all the wearable tech news from #CES

under-armour-hb-2

Trawling the halls of the Las Vegas Convention Center during CES is the equivalent of perusing 38 football fields of shoulder-to-shoulder booths featuring endless displays of new technology.

The great news about the internet: you don’t have to actually do that hard work yourself. So here’s a round-up of all the fashion-related and wearable technology news that came out of the week, as written by other people all over the web (I too gave it a miss this year!)…

  • How Under Armour plans to turn your clothes into gadgets [Wired]
  • Under Armour’s Gemini 2 sneakers are fitness trackers for your feet (as pictured) [Mashable]
  • Misfit’s wearables hide their tech behind cool minimalism [Wired]
  • Fitbit Blaze launches as $200 Apple Watch competitor [TechRepublic]
  • Samsung unveils ‘Smart Suit’ as part of family of wearables [Mashable]
  • Samsung made a smart belt that doesn’t suck [The Verge]
  • Fossil to roll out 100 wearables [WWD]
  • OMbra biometric smart sports bra woos women [BrandChannel]
  • L’Oréal patch measures UV exposure [TrendWalk]
  • Fashion icon Iris Apfel debuts luxury smart bracelets that track health [MedicalDaily]
  • Mira’s new smart jewellery combines tech and high fashion [DigitalTrends]
  • Futuristic sneakers tighten automatically, warm your feet and are controlled by an app [MailOnline]
  • Casio maps out smartwatch territory in cyclists and hikers [FT]
  • SCOTTeVEST’s new jacket lets users cleverly store a laptop inside their clothing [iDigitalTimes]
  • Clothes at the CES fashion show actually looked pretty normal [CNET]
  • A look at some of the wackiest wearables on show [Wareable]

Image via Mashable

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Editor's pick technology

No surprise: wearables are trending at #SXSW

wearables_SXSW

It’s impossible to miss the theme of wearables at SXSW in Austin this week, if only for the fact the Adobe-sponsored tote bags given to every delegate on registration are emblazoned with the phrase: “Totes: the original wearables.” The small-print even adds: “They’re tote-ally the future.”

The five days of conference sessions reflect the topic too with speakers from Intel, Misfit, Jawbone, adidas and Ringly all part of talks dedicated to exploring the connected devices consumers are beginning to place on their bodies.

Sandra Lopez, director of wearables, biz dev and marketing strategy for fashion at Intel, kickstarted her session on the first day today however, by wishing for the term “wearables” to disappear. “I can’t wait for the word wearables to go away because everything we wear is wearable.” What we should be talking about rather is how to make technology invisible, she urged.

Travis Bogard, VP of product management and strategy at Jawbone, agreed invisibility should be the primary consideration. “It has to first be wearable and then we can have the conversation about what it does. It has to be something you would want to wear anyway and then we can hide the technology in it.”

This focus on form versus function isn’t new in the wearables space – it was indeed a big theme at SXSW in 2014 too – but what’s happened since is a further exploration of making this a reality. Intel partnered with Opening Ceremony and launched its MICA in the timeframe for instance, while Apple has of course also introduced the Apple Watch, which hits retail next month.

Where there’s still an issue, said speakers, is thinking about a single device that people are expected to wear consistently. Brandon Little, chief creative officer of the Fossil Group pointed out that variation is key in the watch market. “The average watch collector globally own more than three watches. In some parts of the world they have up to seven. They change their watch dependent on their mood,” he explained.

The Apple Watch will come with a selection of different straps to choose from, as well as the varying metals defining its price point (aluminium, stainless steel or 24-karat gold), but fundamentally it doesn’t solve the fact that not everyone is going to want to wear it all the time.

Little explained that the wearables game isn’t going to be about one winner. With variation as a desire, we’re likely to see consumers switching from one device to the next depending on what functionality they’re after as well as what they like the look of at any point in time, he said. Where that gets complicated is enabling features on one device to then speak to another. “The future is all about offering variation and customisation, but the fundamental part is ensuring these connected things then all work together.”

This post first appeared on WGSN.com/blogs