Tag: followers

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business digital snippets e-commerce product social media sustainability technology

ICYMI: Fashion themes from Davos, Bitcoin bubble, social media’s black market

The seven female co-chairs of the 2018 World Economic Forum at Davos
The seven female co-chairs of the 2018 World Economic Forum at Davos
The seven female co-chairs of the 2018 World Economic Forum at Davos
The seven female co-chairs of the 2018 World Economic Forum

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • 4 Davos themes fashion needs to watch [BoF]
  • Beyond the Bitcoin bubble [NY Times]
  • The follower factory: Inside social media’s black market [NY Times]
  • How box logos and the blockchain reveal our anxieties about an uncertain future [Ssense]
TECHNOLOGY
  • I got chipped: a dispatch from the frontier of wearable tech [Fast Company]
  • Sewing a mechanical future [RobotRabbi]
  • Inside the race to create an AI-powered virtual Elton John [Wired]
  • L’Oréal launches 3D AR hair color simulation app [FashionNetwork]
SUSTAINABILITY
  • The world’s most sustainable companies 2018 [Forbes]
  • Napapijri launches new form of digital manufacturing [FashionUnited]
RETAIL & E-COMMERCE
  • Prada debuts new pop-up retail project in Macau [WWD]
  • Fashion retailers in China go cashier free using facial recognition payment [Jing Daily]
  • How customers decide whether to buy from your website [HBR]
SOCIAL MEDIA
  • Inside Balmain’s digital revolution [BoF]
  • Neiman Marcus looks to associates for social media commerce [Pymnts]
PRODUCT
  • How Nike used algorithms to help design its latest running shoe [Wired]
  • Couture that combines Japanese craftsmanship with the science of space travel [CNN]
BUSINESS
  • Richemont offers €2.7 billion for full control of Yoox Net-a-Porter [BoF]
  • Asos sales soar driven by ‘exceptional’ UK performance [Retail Week]
  • Will Hedi Slimane be a blessing or a curse for Céline? [HighSnobiety]
  • Kering, Stella McCartney in talks to end partnership [BoF]
  • Abercrombie and Fitch might actually be pulling off its comeback [Glossy]
Categories
digital snippets e-commerce film mobile social media technology

Digital snippets: previewing Vaccarello’s Saint Laurent, Herrera on Snapchat, Primark’s 3m followers

SaintLaurent
A snapshot of Anthony Vaccarello’s Saint Laurent preview on Instagram

A round-up of everything you might have missed in fashion and technology news (and beyond) over the past week or so. Read on for a sneak peek of Anthony Vaccarello’s new Saint Laurent, detail on how Primark got to three million Instagram followers, and why Samsung wants to bring VR to fashion…

  • An Instagram sneak peek at what Anthony Vaccarello’s Saint Laurent will look like [Yahoo]
  • Carolina Herrera taps Snapchat publication Sweet [BoF]
  • How retailer Primark got to 3 million Instagram followers in less than three years [Digiday]
  • Fendi and Elle collaborate on interactive video campaign [Glossy]
  • River Island rolls out RFID to boost sales [Drapers]
  • Kohl’s launches in-app voice search to boost mobile growth [BrandChannel]
  • Why Samsung wants to bring virtual reality to fashion [Glossy]
  • The rabidly-followed leggings brand you can only buy on Facebook [Racked]
  • Snapchat launches a colossal expansion of its advertising, ushering in a new era for the app [AdWeek]
  • How try before you buy is going to revolutionise retail [The Drum]
  • How pricing automation is impacting e-commerce [Forbes India]
Categories
digital snippets e-commerce social media Startups technology

Digital snippets: Diesel’s ads on Pornhub, Chanel’s Instagram battle, why the fashion world hates wearables

Your round-up of the latest stories related to fashion and technology…

diesel

  • Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D]
  • Chanel may have just won a battle for the Chanel Instagram account [The Fashion Law]
  • Why the fashion world hates wearables [Co.Design]
  • High tech innovation wears well at Ralph Lauren [Forbes]
  • Burberry debuts on Apple TV with menswear fashion show [Mashable]
  • Misha Nonoo will skip fashion week to follow a consumer calendar [Fashionista]
  • Everlane’s starting a private Instagram account for new products [Digiday]
  • How Belstaff maintains a strong defense against counterfeiters [Stores]
  • How Urban Decay gets its 4.1 million Instagram followers to shop [Digiday]
  • Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover [Mobile Marketer]
  • Crocs bows to critics, deletes David Bowie tribute tweet [Brand Republic]
  • Meet the female CEOs running fashion’s biggest brands [Fashionista]
  • What fashion needs to know about cyber security [BoF]
  • Shoppers are choosing experiences over stuff, and that’s bad news for retailers [The Washington Post]
  • Do ‘digital flagships’ deliver? [BoF]
  • The myth of the physical versus digital retail battle [WWD]
  • Why the social media ‘buy button’ is still there, even though most never use it [The Washington Post]
  • Inside the hidden world that handles your holiday returns [Wired]
  • Retail writes an obit on flash sale sites [Marketplace]
  • The blogosphere pays off more than ever [WWD]
  • What’s Grindr’s new agenda? [Dazed]
  • Instagram and the watch world [NY Times]
  • Why women aren’t buying smart watches [Racked]
  • Apple acquires Emotient, start-up that reads emotions from facial expressions [Fortune]
  • Why visual search will become a marketing obsession in the coming years [AdWeek]
  • These vibrating yoga pants will correct your downward dog [Fast Company]
  • 30 under 30 retail and e-commerce 2016: meet the millennials changing how we shop [Forbes]
Categories
data digital snippets e-commerce social media technology

Digital snippets: Timberland, My-Wardrobe, Instagram, Flipkart, holiday and more

Happy New Year everyone and welcome to 2015!

We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another week for wearable technology. Look out for more of that to follow shortly, but in the meantime, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

timberland

  • How Timberland used customer data to reboot its brand [The Washington Post]
  • My-Wardrobe domain name bought by Net-a-Porter [BoF]
  • Instagram spam purge costs Nike, Adidas and Forever21 hundreds of thousands of ‘followers’ [The Drum]
  • Flipkart now valued at $11bn after raising another $700m [Business Standard]
  • The 5 biggest trends in fashion and tech in 2014: a look back to look forward [Fashionista]
  • 5 retailers who nailed it this holiday season [Inc]
  • The psychology behind a mysteriously fluctuating holiday sweater sale [Fast Company]
  • What’s the future of luxury? [Fortune]
Categories
social media Uncategorized

British Vogue hits one million followers on Twitter

BritishVogue_Twitter

The @BritishVogue Twitter handle has just reached one million followers after a period of significant growth off the back of its Vogue.co.uk site relaunch in September 2012.

The magazine added 250,000 followers in the past four months to hit the milestone, a fact it attributes to the “enhanced level of engagement that [its] users now have across platforms”.

“Social media is becoming ever more important and apparent in our users’ lives.  Our aim is to ensure that our Twitter feed remains relevant and entertaining, providing our core followers with up to the minute fashion news and authoritative fashion insight,” said Jamie Jouning, digital director of Condé Nast.

In comparison, @VogueMagazine (US Vogue) has 2.1m followers, @VogueParis has a similar following of just over 1m, @Vogue_Italia has nearly 275,000, and @styledotcom has just shy of 500,000. Alexandra Shulman herself has 11,000.

British Vogue has also just achieved 250,000 followers on Facebook and 10,000 followers on both Pinterest and Instagram.

Categories
social media technology Uncategorized

Facebook Graph Search will prove key for local retailers

Facebook Graph Search in action, as seen on Mashable

The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to gather from all us users over the past eight years.

Safe to say, it marks an interesting move for the platform, and one that’s likely to impact significantly on all businesses alike, but particularly such consumer-facing ones as fashion brands and retailers.

If you’re a local boutique for instance, there’s no time like the present to make sure all your info is up-to-date, you’re doing everything you can to increase your following, and you’re thinking more than ever about how to stand out from the competition. It seems those who interact and engage with their fans the most, will be the ones that appear at the top of search results.

Here’s a good synopsis of what it’s about from Mashable: Facebook Graph Search could be its greatest innovation

And some nice comments from various industry experts over at Econsultancy: Facebook’s Graph Search: what does it mean for marketers?

Categories
social media Uncategorized

Vogue Paris tells #storyof1million Twitter followers with dedicated microsite

French Vogue has celebrated reaching one million followers on Twitter by launching a microsite dedicated to its digital history.

Storyof1million – available in both French and English – is an interactive experience featuring highlights of the @VogueParis Twitter handle, through images, music and video.

It documents over four years of coverage; from launch on September 4, 2008 to today. Its first ever tweet read: “Retrouvez dès le 5 septembre les télégrammes de Vogue.com en direct de la fashion week de New York” (See our Vogue.com telegrams from New York Fashion Week from September 5).

Sarah Herz, director of Condé Nast France’s digital operations, explained it as “a unique digital narrative with over 400 elements, created entirely by the editorial staff to celebrate the site’s most exciting and pivotal moments yet”. She added that the initiative was designed to express the magazine’s deepest gratitude to all the followers, fans and celebrities that have supported it.

The one million mark makes Vogue Paris the most followed French publication on Twitter. It continues to tweet from behind-the-scenes with its editorial team, covering everything from exclusive interviews to fashion week shows, news exclusives and after-party snippets.