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product sustainability technology

Nike creates circular design guide

Nike has created a circular design guide that aims to give the fashion industry a common language for circularity.

The guide comes with 10 principles of circular design, including topics such as “material choices” and “waste avoidance”.

Nike’s 10 principles of circular design

Each of these are explained in more depth within it, including via case studies of successful design innovation by Nike and other brands.

They include video footage of a Central Saint Martins student and Nike staff talking on the principles, as well as an inspirational quote.

What follows are thought-starters for designers to think about the concept in more depth. Under the “material choices” principle for instance, it asks: “How could your material choice increase the lifecycle or durability of the product?”

A number of case study examples then follow, such as an outline of Nike’s Flyleather material, a sustainable leather alternative made of leftover factory off-cuts. Other case studies come from brands such as Levi’s, Fjallraven, Patagonia, Outerknown and Eileen Fisher.

The last section features inspirational publications, including “Cradle to Cradle: Remaking the Way We Make Things” by William McDonough and Michael Braungart, which outlines the founding principles of the circular economy, according to the non-profit Ellen MacArthur Foundation.

It is freely accessible to anyone interested in knowing more about circularity. The launch coincides with the annual Copenhagen Fashion Summit, one of the industry’s most important sustainability events of the year.

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Categories
digital snippets e-commerce product social media technology

What you missed: See-now-buy-now, Nicopanda x Amazon, Kering tops sustainability index

Nicopanda spring 2018 will see one-hour delivery from Amazon
Nicopanda spring 2018 will see one-hour delivery from Amazon

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Three seasons in, see-now-buy-now is going nowhere [Glossy]
  • Amazon tests one-hour catwalk-to-doorstep deliveries at Nicopanda show [Reuters]
  • Kering tops the Dow Jones Sustainability Index once more [FashionUnited]
  • British Fashion Council launches climate change initiative with Vivienne Westwood [BoF]

BUSINESS
  • The trouble with Topshop [BoF]
  • Hermès hits record first-half profit [FT]
  • BFC/Vogue Designer Fashion Fund announces JD.com partnership [The Industry]
  • Giorgio Armani on London fashion week: ‘It’s the only true city where you see the creative turmoil’ [The Guardian]

SOCIAL MEDIA
  • Victoria Beckham takes top spot in digital engagement during NYFW [WWD]
  • How Mario Testino found a new lens through Instagram [Campaign]

MARKETING
  • Mick Rock shoots Rome residents for Gucci campaign [Dazed]
  • Inside Dior’s first micro-influencer campaign [Glossy]
  • Puma signs long-term partnership with Selena Gomez [FashionUnited]

RETAIL & E-COMMERCE
  • Liu Qiangdong, the ‘Jeff Bezos of China’, on making billions with JD.com [FT]
  • eBay moves into luxury with fashion start-up Spring [Racked]

TECHNOLOGY
  • All the tech plans for Tommy Hilfiger’s LFW show [Forbes]

PRODUCT
  • Stone Island’s thermo-sensitive ice knitwear collection changes colour in cold weather [Design Boom]
  • Nike introduces Flyleather, its latest ‘super material’ [BoF]
  • Nike unveils ‘connected’ jersey for NBA partnership [BoF]

START-UPS
  • Fashion start-up wants customers to be able to customise every item they buy [PSFK]
  • Natalie Massenet joins seed funding for hosiery start-up Heist [BoF]