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digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Facebook in crisis, AR unboxing from Adidas, ASOS’ new online sizing feature

Facebook

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • What the Facebook crisis means for fashion advertisers [BoF]
  • With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops [Glossy]
  • ASOS’s new sizing feature just made shopping a whole lot better [Refinery29]
  • Everlane’s five tactics for winning at physical retail [BoF]
TECHNOLOGY
  • eBay uses augmented reality to help sellers find the right box for their product [VentureBeat]
  • Blockchains could upend the fashion business [BoF]
  • Google’s new experiment lets you tag digital graffiti in the real world [Co.Design]
SUSTAINABILITY
  • Wrangler’s suppliers to adopt new water-saving technology [WWD]
  • How fashion and beauty people really feel about packaging waste [Fashionista]
  • The Great Pacific Garbage Patch isn’t what you think it is [NatGeo]
RETAIL & E-COMMERCE
  • The rise of experiential commerce [TechCrunch]
  • How 3 growing niche brands are simplifying e-commerce [AdWeek]
  • John Lewis offers in-app personal stylists and H&M a nailbar as part of a move to ‘experiential retail’ [InternetRetailer]
  • Walmart’s e-commerce CEO explains why its many acquisitions will help it reach millennials [AdWeek]
  • Starbucks launches ‘Tryer’ location to encourage new ideas [RetailDive]
  • Depop marketplace headed to physical retail in LA, NY [WWD]
  • India’s e-commerce market is exploding—and how [QZ]
MARKETING & SOCIAL MEDIA
  • Glossier’s customer obsession is about stirring up conversation [RetailDive]
  • Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad [Campaign]
  • Pinterest thinks the future lies in visual discovery—and wants retailers to take notice [AdWeek]
  • Snapchat is doling out free stats to brands on how many users visit their locations [AdWeek]
PRODUCT
  • Zips. Toggles. Pumps. The end of shoelaces? [BoF]
BUSINESS
  • Is dry cleaning dying? [Racked]
  • Louis Vuitton names Virgil Abloh as its new menswear designer [BoF]
  • Kim Jones appointed artistic director at Dior Homme [TheIndustry]
  • Zalando entering the beauty market both off and online [WWD]
  • Rent the Runway’s “wardrobe in the cloud” is opening up to other clothing brands [FastCompany]
Categories
business e-commerce mobile

From unorganised retail to controlled fulfilment – how Indian e-commerce is evolving

snapdeal
Snapdeal is now the third largest online marketplace in India behind Flipkart and Amazon

Kunal Bahl and Rohit Bansal, co-founders of Indian marketplace Snapdeal, recently sat down with the team from venture capital fund Andreessen Horowitz to discuss the e-commerce scene in their country.

Speaking on the a16z podcast (a must-listen if you don’t already), the group explored everything from inefficient supply chains to evolving digital payments. The conversation comes at a time when competition is heating up from international players like Amazon, as well as local market leader Flipkart. Snapdeal with its 300,000 different merchants selling everything from computers to women’s fashion (its most popular category), is now ranked third in the country.

Head on over to Forbes to read the full story; a breakdown of everything you need to know about the current marketplace e-commerce scene in India and the barriers being overcome.

Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Inside the Vogue x Apple relationship, Gucci’s digital strategy, Farfetch raises $110m

Gucci

It probably goes without saying you’re well and truly over the plethora of stories covering the cyber-themed Met Gala looks (including the true wearable tech pieces), but if you haven’t read Racked’s piece on the relationship between Vogue and Apple in the build-up to the event – as below – then do take the time. Also buzzing in fashion and tech news over the past couple of weeks is everything from further advertising plans on Snapchat to Gucci’s digital strategy and the wearable revolution taking place in Brooklyn. Read on for a complete rundown…


  • Unravelling Vogue and Apple’s self-serving relationship [Racked]

  • The digital strategy driving Gucci’s growth (as pictured) [Glossy]

  • Farfetch raises $110 million in ‘strategic’ move [BoF]

  • William Gibson and Andrew Bolton on the future of fashion and technology [Document Journal]

  • Decoding ‘Manus x Machina’ [BoF]

  • Westfield launches room service retail with interactive mirror [Retail Gazette]

  • Target and Lancôme produce Snapchat’s first e-commerce ads [AdWeek]

  • Old Navy ad with interracial couple sparks a social media firestorm [BrandChannel]

  • Louis Vuitton and Snapchat team up to bring live coverage of world class sailing event [The Drum]

  • Lyst inspires post-work shopping therapy with subway placements [Luxury Daily]

  • If you don’t get social media-only brand ‘Obsessee,’ you probably aren’t its target audience [Fashionista]

  • Bushy eyebrows and $50k per day on Facebook ads: How a small beauty brand blew up [Forbes]

  • How Snapchat won the Met Gala [WGSN Insider]

  • 10 of the best brands on Snapchat right now (and why they’re so great) [Hubspot]

  • How to build a brand on Instagram [Fashionista]

  • Brooklyn’s wearable revolution [NY Times]

  • Why Silicon Valley VC firms fund online retailers like Dollar Shave Club [Seattle Times]

  • Is Flipkart turning into the perfect example of what a tech startup must not do? [Quartz]

  • The future of shopping: trapping you in a club you didn’t know you joined [Bloomberg]

  • The future of the fashion show, according to MatchesFashion.com’s Ruth and Tom Chapman [Vogue]

  • This new tool wants to make the off-price clothing business easier [Fast Company]

  • Digiday launches new fashion and luxury publication, Glossy [Digiday]

  • Heated coats and Kate Moss holograms: the key moments fashion and technology have collided [Daily Telegraph]

  • This video of Anna Wintour introducing the @Voguemagazine app is oddly threatening [Fashionista]

  • The sneakerhead bot problem is getting worse and Nike has the only answer (so far) [HighSnobiety]

  • What fashion brands can learn from Beyoncé’s Lemonade [BoF]
Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Nike on 3D printing, HM x Balmain’s selfies, Diesel advertises on Tinder

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…

nike

  • Nike’s COO thinks we could soon 3D print Nike sneakers at home [Quartz]
  • H&M x Balmain:  wants to see your selfies [Vogue]
  • Tinder ads tease Diesel fashion models as possible ‘matches’ [Mashable]
  • Louis Vuitton’s spring 2016 show dives into Oculus Rift and virtual gaming [Fashionista]
  • Most fashion houses are baffled by social media. Here’s why old-school Chanel does it best [Washington Post]
  • London-based online fashion startup, Lyst, abandoned a $25 million business — and became huge anyway [Business Insider]
  • Diane von Furstenberg is tapping into millennial tastes to secure her brand’s legacy [AdWeek]
  • Why Burberry’s Snapchat Testino campaign is the best piece of marketing in 2015 [Marketing Magazine]
  • Sears shows how it uses data to build relationships [MediaPost]
  • Can Everlane really become the next J.Crew? [Racked]
  • WME-IMG debuts all-fashion network for Apple TV [BoF]
  • How Diesel talks to its mobile customers through 400 programmatic ads [Digiday]
  • Target’s Kristi Argyilan on what ‘in-house programmatic’ really means [AdAge]
  • China’s Alibaba readies for Singles Day online shopping festival on 11/11/15 [BrandChannel]
  • How Flipkart hopes to shut out rivals by going app-only in India [Tech in Asia]
  • Facebook to test ‘shopping’ section [WWD]
  • ‘In China you have to use it’: How WeChat is powering a mobile commerce boom [Digiday]
  • Why is Silicon Valley pouring millions of dollars into old clothes? [Bloomberg]
  • How (and why) ‘Who What Wear’ bet on commerce [Digiday]
  • The rise of drones [Not Just a Label]
  • A retail geek’s take on modern high-street shopping [The Future of Commerce]
  • What role do fashion runways play in the internet age? [The Globe and Mail]
  • We have not yet reached peak wearable [Re/code]
  • Say it with an emoji: 10 text-free phrases to describe spring 2016 [Vogue]
  • Can content really drive commerce? [Forrester]
Categories
data digital snippets e-commerce social media technology

Digital snippets: Timberland, My-Wardrobe, Instagram, Flipkart, holiday and more

Happy New Year everyone and welcome to 2015!

We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another week for wearable technology. Look out for more of that to follow shortly, but in the meantime, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

timberland

  • How Timberland used customer data to reboot its brand [The Washington Post]
  • My-Wardrobe domain name bought by Net-a-Porter [BoF]
  • Instagram spam purge costs Nike, Adidas and Forever21 hundreds of thousands of ‘followers’ [The Drum]
  • Flipkart now valued at $11bn after raising another $700m [Business Standard]
  • The 5 biggest trends in fashion and tech in 2014: a look back to look forward [Fashionista]
  • 5 retailers who nailed it this holiday season [Inc]
  • The psychology behind a mysteriously fluctuating holiday sweater sale [Fast Company]
  • What’s the future of luxury? [Fortune]