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digital snippets social media technology Uncategorized

2012: a designer meets digital year in review

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Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!

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e-commerce film Uncategorized

Levi’s launches first brand magazine on Flipboard

In a press release for the launch of its autumn/winter 2012/13 ad campaign back in July, Levi’s said it would be revealing the “first-ever shoppable brand magazine” on social app Flipboard. Turns out, it’s finally here…

Referred to as a “social catalogue”, the initiative sees full-page spreads of the denim brand’s Go Forth campaign in nine publications already using the iPhone, iPad and Android platform. In style with the nature of the app, these ads then open to a magazine-like entity that pulls in content from across the Levi’s repertoire. The stories and images it’s sharing on Twitter, Facebook, Instagram or Google Plus for instance, as well as the videos on its YouTube page, and the product from its new collection, which can be both shopped (in-app) and shared with friends.

“Using the social underpinnings of Flipboard to create a magazine for individual brands is a great new way for advertisers to connect with Flipboard readers,” said Christine Cook, head of revenue at Flipboard. “For Levi’s they are bringing their beautiful, emotional ads to the specific publications they already know and love and expanding the experience using the social media content they are already creating. There’s very little work on the advertisers’ side, making Flipboard a simple way to reach the millions of people reading on mobile devices.”

The nine publications featuring the ads between now and October 31, 2012, are Vanity Fair, Glamour, Details, Elle, Marie Claire, Esquire, ESPN, Fast Company and Rolling Stone.

As reported by AdAge: “Flipboard has long promised to provide publishers with magazine-like advertising that takes advantage of the capabilities of tablets and smartphones.” With its now 20m users, and 3bn monthly “flips” (or page turns), it’s now doing so with integrated m-commerce too. Expect to see more…

Included below too is the most recent Go Forth film from Levi’s, a gutsy call for people who get dressed each morning with purpose.

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technology Uncategorized

Ashton Kutcher the tech investor

There’s an interesting piece on the New York Times’ technology pages today about actor Ashton Kutcher as “a smart early investor in some of the most-talked about internet start-ups”.

Off the back of his appearance at TechCrunch Disrupt earlier this week, it references the fact he has capital in companies ranging from Foursquare and Path, to Skype, Flipboard and most recently Airbnb.

“I have a bunch of interesting and really smart people that I sit with and talk to quite frequently because of the investments I’ve made, and between their networks and mine, I get to see things really early,” he said.

The piece also references his involvement on a creative level: “He has been known to drop into General Assembly, a co-working space in Manhattan that is the home of one of his investments, the fashion site Fashism. He advised Path on ways to let users comment and give feedback on each others’ photos.”

Well worth a read: An Actor Who Knows Start-Ups