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Digital snippets: Diesel’s ads on Pornhub, Chanel’s Instagram battle, why the fashion world hates wearables

Your round-up of the latest stories related to fashion and technology…


  • Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D]
  • Chanel may have just won a battle for the Chanel Instagram account [The Fashion Law]
  • Why the fashion world hates wearables [Co.Design]
  • High tech innovation wears well at Ralph Lauren [Forbes]
  • Burberry debuts on Apple TV with menswear fashion show [Mashable]
  • Misha Nonoo will skip fashion week to follow a consumer calendar [Fashionista]
  • Everlane’s starting a private Instagram account for new products [Digiday]
  • How Belstaff maintains a strong defense against counterfeiters [Stores]
  • How Urban Decay gets its 4.1 million Instagram followers to shop [Digiday]
  • Victoria’s Secret furthers organic storytelling mastery via Angel-endorsed Snapchat takeover [Mobile Marketer]
  • Crocs bows to critics, deletes David Bowie tribute tweet [Brand Republic]
  • Meet the female CEOs running fashion’s biggest brands [Fashionista]
  • What fashion needs to know about cyber security [BoF]
  • Shoppers are choosing experiences over stuff, and that’s bad news for retailers [The Washington Post]
  • Do ‘digital flagships’ deliver? [BoF]
  • The myth of the physical versus digital retail battle [WWD]
  • Why the social media ‘buy button’ is still there, even though most never use it [The Washington Post]
  • Inside the hidden world that handles your holiday returns [Wired]
  • Retail writes an obit on flash sale sites [Marketplace]
  • The blogosphere pays off more than ever [WWD]
  • What’s Grindr’s new agenda? [Dazed]
  • Instagram and the watch world [NY Times]
  • Why women aren’t buying smart watches [Racked]
  • Apple acquires Emotient, start-up that reads emotions from facial expressions [Fortune]
  • Why visual search will become a marketing obsession in the coming years [AdWeek]
  • These vibrating yoga pants will correct your downward dog [Fast Company]
  • 30 under 30 retail and e-commerce 2016: meet the millennials changing how we shop [Forbes]
e-commerce Startups

India’s gets growth funding


India’s digital market is growing and more homegrown business are gearing up to exploit that growth., the country’s first online curated fashion and lifestyle startup has raised US$7.5m in angel funding from real estate magnate Jitu Virwani.

OK, $7.5m is not a huge sum in tech terms, but Virwani, with a three-decade track record of building business, knows a good investment when he sees one.

So what is It makes luxury product accessible to price-conscious fashion shoppers via its flash sale model.

The company will use the money to further expand its range of private labels, acquire a raft of other designer brands and strengthen its team.

Founder and CEO Sanjay Shroff said the company has grown exponentially since launch but is committed to “enriching” the customer experience and staying “ahead of the curve.”

Virwani added that: “Similar investments have been carried out in the past from my end into projects that have been extremely fruitful. I find the startup e-commerce space a very exciting one and it is an extremely dynamic and upcoming market. Through similar investments, I want to encourage players in the startup space.”


So what are Styletag’s credentials? At launch in 2012 it drew on the 20-year experience of Sanjay Shroff and his wife Yashodhara founding and running Southern India’s first-ever multibrand luxury store ffolio.

The Shroffs decided they could bring together high-end with affordable prices for the millions of consumers based in and around smaller cities across the country. Since then it has walked a line between its mix of Western looks more traditional Indian styles.

Shroff said he foresees scaling up to 100 omnichannel models across major Indian cities in less than two years with its physical store presence ready to aid in brand building.

Current growth projections indicate it should soon reach 100,000 orders for the festive season and Styletag is looking to establish gross merchandise value of between $7m and $10m by year-end.

This post first appeared on, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday