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Editor's pick film

John Lewis and Kate Spade top Christmas film releases so far (plus others from Burberry, Mulberry, Mr Porter, Debenhams and TK Maxx)

John Lewis Man On The Moon 02

Festive films have hit from fashion and retail brands in droves this week, with highlight releases arriving from John Lewis and Kate Spade.

The former remains one of the most anticipated of the year, and accordingly has already knocked up just short of one million views since it was released this morning. Storytelling is once again at the heart of what the team at agency adam&eveDDB has achieved – this time telling the tale of a man on the moon as a metaphor for ensuring elderly people aren’t lonely this holiday.

Kate Spade meanwhile returns with actress Anna Kendrick in the fourth of her Miss Adventure series; on this occasion playing up during the party season alongside Girls’ star Zosia Mamet.

Burberry meanwhile celebrates 15 years of Billy Elliott with what starts out to feel like it’s likewise going to follow the narrative route, before turning to a more traditional series on model looks.

And gift giving has been the focus so far otherwise, with Debenhams, Mr Porter and Net-a-Porter, TK Maxx and Mulberry all following suit; the latter releasing a two-minute spot that compares a new Bayswater handbag with the nativity story. We’ll leave you to judge.

Take a look at them all below…







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Comment digital snippets

2013: a designer meets digital year in review

DolceGabbana_AW13

What a busy year it’s been…

From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine and Instagram videos, not to mention the continuing debate about the role of bloggers as influencers, the increased focus on the potential market size of wearables, and Oxford Dictionaries’ word of the year as ‘selfie’one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below then, are 10 of the posts you loved the most on F&M this year. It’s an interesting collection, nodding to familiar ideas like storytelling and crowdsourcing, as well as higher quality content, and a general reassessment of what it is that actually works in this space. Video content does of course also have its place, as does the continuing power of celebrity.

Thank you for reading and see you in 2014!

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digital snippets social media technology Uncategorized

2012: a designer meets digital year in review

google-dvf-fr

Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!