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Editor's pick film social media

The best of this year’s Valentine’s campaigns

This post first appeared on WGSN.com/blogs

Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme of love. The best of this year’s efforts from retailers and fashion brands include everything from a humorous film about a first date to an intimate series of self-portraits. There is also a love app, animation work and a virtual concierge.

Topshop and Topman


We love this play on the idea of online dating from Topshop and Topman combined. Called Valentine’s Dilemmas, it’s a three-minute film that explores issues faced ahead of a first date, from awkward Tinder chatting to deciding what to wear and working out how to greet each other.

& Other Stories

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Same-sex couple Eden Clark and Lizzie Tovell appear in a dedicated Valentine’s campaign from retailer & Other Stories this year. The delicate and romantic self-portraits depict a series of tender moments between the duo: lying on the bed, hugging and kissing in front of the camera, and capturing each other in a mirror. The move follows other campaigns from Tiffany & Co for S/S 15 and Hallmark, also for Valentine’s, which feature same-sex relationships.

Ted Baker

tedbaker2

Ted Baker has launched a Facebook app themed around chemistry for Valentine’s in a bid to help fans find their ‘molecular matches’. Fancy That invites users to input their name and date of birth to reveal which chemical element they are and what it says about their personality. The app also reveals facts such as which of the other chemicals in the Periodic Table users are most closely matched with, what their best season is, and their lucky numbers.

Ferragamo


Animation is the focus for Ferragamo, which has released three short films celebrating the pursuit of love. The series, called A Florentine Romance, sees a man and a woman seeking each other out in and around Florence. Illustrations of the city act as the backdrop behind them, while a bracelet featuring the brand’s signature knot motif serves as the frame.

Tiffany & Co

tiffany2

Tiffany & Co has introduced a Concierge of Love for Valentine’s; a virtual cupid tasked with helping true romantics in their search for the perfect gifts. The campaign is anchored by five videos featuring advice for shoppers, as well as a Pinterest board that incorporates product suggestions as well as quick tips for the ideal gesture.

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digital snippets e-commerce social media technology

Digital snippets: H&M, Instagram, Uniqlo, Ferragamo, Urban Outfitters, Nike

Happy new year all and welcome to 2014!

It’s straight to Vegas for me and headfirst into CES for what’s looking set to be a week heavy on the wearables front. More of that to follow, but for now, here’s a highlight of some of the fashion and tech stories you may have missed over the past couple of weeks…

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  • H&M and Beckham return to The Super Bowl with ground-breaking shoppable TV ad campaign [WGSN]
  • Instagram reveals ‘promising’ results of Levi’s and Ben & Jerry’s ad trial [Marketing Magazine]
  • Ferragamo weaves founder’s history into fairy tale film [Luxury Daily]
  • Nike, MTV are top global brands on Instagram in 2013 [BrandChannel]
  • How in-store analytics is changing the way you shop [Fashionista]
  • Beacons: What they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • What fashion adds to the tech world: Vanessa Friedman on wearables [FT]
  • Smart eyelashes and fingernails: the next wave of wearable tech [Mashable]
  • Can Apple’s Angela Agrendts spark a retail revolution? [Fast Company]
Categories
data digital snippets e-commerce social media

Digital snippets: Macy’s, Levi’s, Fox & Fawn, Hermès, Nars, Nordstrom, Ferragamo

Here’s a rather hefty highlight of recent stories from around the web surrounding all things fashion and digital:

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  • Macy’s: marketers should defend data use but show restraint [AdAge]
  • Levi’s hacks vintage items to function as modern-day social media devices (as pictured) [PSFK]
  • Fox & Fawn proves key example of how innovative retailers are turning Instagram into an e-commerce platform [Fashionista]
  • Hermès made the smart if overdue move of creating a scarf-tying app called Silk Knots [The Cut]
  • Nars previewing Guy Bourdin collection on Snapchat [WWD]
  • Nordstrom: how to remain relevant in a tech savvy world [Forbes]
  • Salvatore Ferragamo looks to the web to lure young consumers [Reuters]
  • Fendi microsite increases brand awareness during Milan Fashion Week [Luxury Daily]
  • M&S to contact workers in Asia by mobile to check factory conditions [The Guardian]
  • Net-A-Porter bets on social commerce with new ‘Netbook’ iPad app [Econsultancy]
  • Pinterest announces first ad product: promoted pins [Mashable]
  • Olapic brings the persuasive power of user-generated imagery to e-commerce [BoF]