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Is footwear fueling the Amazon fires, NYFW’s evolution, Zalando trials robots

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Is footwear funding the burning of the Amazon? (Vogue Business)
  • Under Tom Ford, New York Fashion Week undergoes an evolution (Vogue Business)
  • Zalando trials robots to pick shoe orders (Charged Retail)
  • Glitz, glamour & garbage: Why fashion week needs to clean up its act (BoF)
TECHNOLOGY
  • Sizing tech takes on fashion’s expensive returns problem (Vogue Business)
  • IBM serves up an ace with AI at the US Open (AdWeek)
  • Nike just created a high-tech shoe that you can control with Siri (Fast Company)
  • Amazon apparently wants to turn your hand into an ID store purchase (The Next Web)
  • ‘Deepfake’ app causes fraud and privacy fears in China (BBC)
  • Alibaba storms NYFW with data driven design (Nikkei)
SUSTAINABILITY & PURPOSE
  • Climate activists ask Jess Bezos to buy the Amazon rainforest (Ad Week)
  • Primark to train 160,000 cotton farmers in latest sustainability move (Retail Gazette)
  • H&M’s COS launched Restored Collection, ‘saves damaged garments’ (Fashion Network)
  • The Amazon fires stops Vans & Timberland buying Brazilian leather (Quartz)
  • H&M boycotts Brazilian leather following Amazon fires (Fashion United)
  • Why Levi’s new water strategy represents an ‘evolution in thinking’ (Sourcing Journal)
  • Gap sets new sustainability design focus with atelier & repairs capsule (WWD)
  • ‘Misleading’ Peta ad claiming ‘wool is just as cruel as fur’ banned by ASA (The Drum)
  • Timberland is planting 50 million trees (Fast Company)
  • How IoT and AI can enable environmental sustainability (Forbes)
  • Allbirds & Just Water’s new capsule collection supports Amazon firefighting efforts (Sourcing Journal)
  • John Lewis looks for water source (Drapers)
RETAIL & E-COMMERCE
  • Zalando launches resale pop-up store in Berlin (Fashion Network)
  • First look: Puma’s New York flagship (Drapers)
  • Burberry delves into chat-based commerce (WWD)
  • American Eagle takes on Sephora in an effort to be a one-stop shop for teens (Fast Company)
  • Amazon pushes fast shipping but avoids responsibility for the human cost (NY Times)
BUSINESS
  • Tapestry CEO ousted for poor performance, per internal email (Vogue Business)
  • Fake Allbirds & Glossier dupes: DTC brands are battling counterfeits and knockoffs (BoF)
  • Le Tote online retailers buys venerable Lord & Taylor for £100m (SF Chronicle)
  • Zara distances itself from Hong Kong protest controversy (The Industry)
  • M&S to be kicked out of FTSE 100 for first time (Fashion Network)
  • Walmart to stop some ammunition sales in response to shootings (Retail Dive)
  • Moda Operandi gets a makeover- by data and design (Vogue Business)
MARKETING & SOCIAL MEDIA
  • Is TikTok a time bomb? (Fast Company)
  • Ralph Lauren moves onto TikTok platform with US Open campaign (WWD)
  • Reebok drops Cardi B sneakers on Alexa, Google Assistant (Mobile Marketer)
  • Fortnite star Ninja signs multi-year apparel deal with Adidas (The Verge)
  • Molton Brown unveils perfume range via scent experience (Campaign Live)
  • Why Estee Lauder are spending 75% of their marketing spend on influencer marketing (The Drum)
PRODUCT
  • Google’s Project Jacquard returns on an YSL backpack strap, for $880 (The Verge)
  • How Fenty beauty is selling cruelty-free products to China (BoF)
CULTURE
  • Dior pulls ‘Sauvage’ campaign after facing appropriation backlash (BoF)
  • Walmart comes under fire for ‘segregating’ products (Fashion Law)
  • Has inclusivity skipped fashion’s front row? (Vogue Business)
  • The future of the cannabis industry (Quartz)
  • How Tommy Hilfiger thrived on hip hop (without being accused of cultural appropriation) (BoF)

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CoverGirl credits 1,000 women with inclusive foundation film

CoverGirl "By The Infinite"
CoverGirl “By The Infinite”

CoverGirl has launched an online video that celebrates the women who have inspired its new TrueBlend foundation, which boasts over 40 shades.

To truly do so, the brand has created a credits section to the spot that rolls for a full 13 minutes and 40 seconds, thanking all of the 1,000 women involved.

Alongside those featured in the spot, the brand has also enlisted brand ambassadors such as HBO series Insecure’s star, Issa Rae, 70-year-old model Maye Musk, and motorcycle racer Shelina Moreda, further emphasizing the diversity of both the shades of foundation and the women who will wear it.

The short film was directed by Australian director Kim Gehrig and features an array of beautiful women of all ethnicities and skin colors dancing on and off the screen in a whirlwind, with the last few seconds bringing all of them together in a staircase frame.

Written over this powerful image are the words “A foundation inspired by the infinite, made for you.”

Fenty Beauty by Rihanna arguably kickstarted the 40-shade foundation hype and led beauty giants such as L’Oreal, Coverfix, and MakeUpForever to launch or expand into new shades. CoverGirl emphasizes however that its TrueBlend foundation was not created as a reaction to a trend, but rather inspired by listening to the needs of its consumers and developing the shades and formula through their feedback.

The spot is part of CoverGirl’s overarching new approach titled “I Am What I Make Up”, which officially substituted its famous “Easy, Breezy, Beautiful” tagline in 2017. The brand has since invested in a series of campaigns where it hopes to show a more mature and inclusive identity.

Highlights of this new approach include enlisting Amy Deanna as a spokesperson, who became the brand’s first model with vitiligo.  In May this year, fitness trainer and influencer Massy Arias also showcased the brand’s mascara while doing a workout, in a message of the importance of making time for one’s self.

CoverGirl "By The Infinite"
CoverGirl “By The Infinite”