digital snippets film Uncategorized

Digital snippets: NYFW, FNO, Emporio Armani, Isaac Mizrahi, Louis Vuitton, Versace

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How to follow New York Fashion Week online [Mashable]
  • Emporio Armani becomes first fashion brand to launch branded playlist on Spotify (as pictured) [Branding Magazine]
  • Digital highlights from Fashion’s Night Out New York [Mashable]
  • Isaac Mizrahi expands reach with augmented reality [WWD]
  • Louis Vuitton marks launch of Yayoi Kusama collection at Selfridges with short films by Ehsan Bhatti [TheInspirationRoom]
  • Donatella Versace thanks one millionth Facebook fan [Web&Luxe]
  • Anna Dello Russo records pop song and video to accompany her H&M collaboration [Telegraph Fashion]
  • Pose, 1M users strong, brings its fashion photo app to the iPad [TechCrunch]
  • Turning pins into purchase on Pinterest [AdWeek]
  • And a bonus link: I want my clothing to be smarter… [Elapsed Time]
technology Uncategorized

Bloomingdale’s pushes wearable technology with Microsoft Printing Dress for #FNO

One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s.

A research project exploring the intersection of fashion and technology, it showcases real-time tweets by integrating computer components and a projector under the surface of its skirt.

Consumers were encouraged to tag their Twitter posts with #MSBloomingdales to then see them appear on the dress.

The award-winning protoype (first presented at the Design Exhibition at the International Symposium of Wearable Computers in San Francisco in 2011) is otherwise made almost entirely out of black and white rice paper.

Although at this stage it’s essentially an art installation, the dress could also theoretically see wearers typing messages on the keyboard incorporated in its bodice to then project for everyone to see.

Bloomingdale’s was also playing host to the Swivel virtual dressing room from FaceCake in its window displays, which makes use of Microsoft Kinect to allow consumers to try-on items by interacting from the other side of the glass. See more in the video below, and read what else Microsoft is up to during New York Fashion Week, here.


International Vogue editors pose for Japan

Not in any shape or form a digital story, but I thought I’d post this picture of the Vogue editors from all around the world posing together for the very first time.

Led by American Vogue’s Anna Wintour, the editors represent the 18 countries where Vogue is published. The group joined forces for Tokyo’s Fashion’s Night Out in in a bid to boost spirits and sales following the devastating earthquake and tsunami in Japan earlier this year.

The industry’s most powerful women, despite their printed form…

Photo by Frederic Aranda

Editors positions (left to right): Yolanda Sacristan – Spain (seated), Kirstie Clements- Australia (middle), Anaita Adajania – India (back), Christiane Arp – Germany (seated), Angelica Cheung -China (standing), Franca Sozzani- Italy (seated), Mitsuko Watanabe – Japan (standing), Anna Wintour- America (seated), Emmanuelle Alt – France (reclining), Alexandra Shulman – Britain (seated), Victoria Davydova – Russia (standing), Anna Harvey-representing Brazil and Greece (seated), Seda Domanic – Turkey (seated), Myung Hee Lee – Korea (seated), Rosalie Huang -Taiwan (standing), Eva Hughes – Mexico and Latin America (standing), Paula Mateus – Portugal (seated)


Fashion’s Night Out: digital highlights in London

As could be expected, there are all sorts of fun shopping activities happening for Fashion’s Night Out tonight, but what of all the digital initiatives surrounding it? Here’s a quick selection of some of the best in London:

Vogue’s app
First off, don’t forget to download yourself the official app – available for both the iPhone and Android – for the evening. It features a list of all the stores taking part and details the events happening in each. It also includes a handy map to help you navigate from one to the next

Getting around the fact it doesn’t normally have a physical presence on the high street, online luxury retailer Net-a-Porter is launching a pop-up digital window powered by Aurasma technology on Mount Street. Shoppers will be able to use an image-recognition app called The Window Shop, which allows them to buy the items on display, and potentially even win them

Twitter favourite DKNY PR Girl is bringing her fantasy apartment to life in the London store with a set that allows shoppers to explore her wardrobe, shop with her and of course, tweet alongside. Those in New York won’t be left out however – there’ll be a Twitter feed projected onto a giant Blackberry to enable fans to still interact with while she’s busy in London.

Alexander McQueen
Visitors to the Alexander McQueen store should look out for a limited number of FNO keys being given away. Each one contains a unique code that when entered online provides the chance of winning a new Folk Tote. The brand has also created a special microsite and video to celebrate the event

Using the wynsh app, Bally invites shoppers to take photos of their favourite products in-store for the chance to win discounts of up to 40% on their most lusted-after items. The promo also continues for a further two weeks with discounts of up to 20%

Tommy Hilfiger’s Jackie Dixon will be photographing shoppers on a recreation of the Hilfigers at Home set in the brand’s London Regent Street store

‘Fashion Moments’ is an event that will allow shoppers to create their own film clips in store along with either a Vogue-selected product or a sign conveying their thoughts, and then see them projected on a huge video grid

And finally, be sure to follow the #FNO hashtag on Twitter to keep up with the night’s activities, and check out this post about how social media is adding more value to fashion’s night out in New York.


Glee cast back Fashion’s Night Out

Here’s the full-length video of the Glee cast covering David Bowie’s hit song Fashion, in promotion of this year’s Fashion’s Night Out: