Rag & Bone relaunches blog

The all-new Rag & Bone blog

Rag & Bone is aiming for a more personal connection with consumers through the relaunch of its blog.

Combining posts from those within the company headquarters as well as from a series of guest editors and contributors, will provide a look at life surrounding the New York brand.

Subjects will range from art and literature, to film, fashion, city guides and reviews, with regular features such as “stuff we love” and “can’t miss”.

“The blog is another outlet to connect with our consumer on a personal level, and offer them additional insight into the lifestyle of our brand,” designer David Neville told WWD.

Accordingly, the first new post provides readers with an insight into co-designer Marcus Wainright’s desk space.

Expected contributors include Fashion Toast’s Rumi Neely and Andrew Bevan of Teen Vogue, among others.

film Uncategorized

Ralph Lauren fragrance ad stars Fashion Toast blogger

Ralph Lauren has released a short film starring Fashion Toast blogger Rumi Neely alongside her photographer boyfriend Colin Sokol to promote the Seductive #2 fragrance from the brand’s Big Pony collection.

Titled “Laws of seduction”, the ad was shot at the Soho Grand hotel in New York. It sees Neely playing a fugitive, with Sokol as the detective chasing after her. He plots to seduce her but instead opts to snap a set of handcuffs on her wrists instead.

The film is shot in black and white throughout, with soft touches of red seen in the likes of the fragrance bottle, a glass of wine and a bouquet of flowers.

It was written and directed by Seth Hagenstein.

Neely has previously modelled for Forever 21, Free People and Rebecca Minkoff.