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Digital snippets: adidas, Louis Vuitton, Neiman Marcus, Bitcoin, American Apparel

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks…

adidas_Stan_Smith_Popup

  • adidas launches Stan Smith pop-up store, includes 3D-printing station (as pictured) [Dexigner]
  • Louis Vuitton debuts spring campaign on Instagram [Refinery29]
  • Neiman Marcus CEO apologises for data breach, offers free credit monitoring [The Verge]
  • Overstock CEO: Why we’re accepting Bitcoins [CNBC]
  • Five reasons why American Apparel is bullish on Twitter [AdWeek]
  • Aerie’s unretouched ads ‘challenge supermodel standards’ for young women [Huffington Post]
  • Warby Parker launches interactive 2013 annual report [Laughing Squid]
  • Wet Seal hires 16-year-old to build its following on Snapchat [AdAge]
  • François-Henri Pinault puts his money where his mobile is via Square, hints at future for luxury world buying into tech [FT Material World]
  • Show business: are fashion shows still relevant? [BoF]
  • Beacons: what they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • Personalisation is key for beauty omnichannel strategy: L’Oréal Luxe exec [Luxury Daily]
  • Try on virtual make-up and pay with your hand with retail tech at CES 2014 [BrandChannel]
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See by Chloé next in line for digital fashion show

It’s great to see the Digital Fashion Shows initiative from PR company KCD is continuing. Hot on the heels of ICB by Prabal Gurung during New York Fashion Week, comes news See by Chloé will be presented online on February 29 (which falls in Paris Fashion Week).

The collection will be shown on digitalfashionshows.com via invite-only, at 10.30am CET.  As with ICB, it will feature a full catwalk show, detail shots of every look and behind-the-scenes beauty coverage.

The video footage will then be available to all on Chloé’s Facebook page a mere 30 minutes later.

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Digital snippets: Salvatore Ferragamo, House of Fraser, Pinterest, Pose

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Ferragamo lets shoppers pre-order runway looks through digital trunk show [Luxury Daily]
  • PR company KCD launches online-only fashion shows for busy editors [On the Runway]
  • House of Fraser targets students through social media [Brand Republic]
  • The year in e-tail: lessons learned and looking ahead [WWD]
  • Pinterest becomes top traffic driver for retailers [Mashable]
  • Pose launches Facebook app enabling users to track looks via Timeline [PSFK]