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Stella McCartney and LVMH, Amazon Prime Day, brands missing sustainability targets

A round-up of everything you might have missed inrelevant fashion, retail and tech industry news over the past week. 

TOP STORIES
  • Why LVMH struck a deal with Stella McCartney (Bof)
  • Amazon Prime Day brings sales, and risks, for retailers (NY Times)
  • Fashion brands have only met 21% of their circularity targets for 2020 (Fashion United)
  • Inside the Victoria’s Secret pipeline to Jeffrey Epstein (NY Post)
  • Reddit’s Alexis Ohanian: “data and creativity are not mutually exclusive” (Vogue Business)
  • The battle of the sneaker bots (BoF)
TECHNOLOGY
  • Facebook counts $5bn cost of Cambridge Analytica scandal (The Drum)
  • What brands are getting wrong about AR (Mobile Marketer)
  • The band aid of the future knows when you’re healed (Fast Company)
  • Forget synthetic meat, lab grown dairy is here (Bloomberg)
  • In China, facial-recognition technology is being deployed to take out the trash (Quartz)
SUSTAINABILITY & PURPOSE
  • Should we stop washing our clothes? (BBC)
  • Can rented clothes save the fashion industry (and the planet)? (Highsnobiety)
  • The big fashion fight: can we remove all the toxic, invisible plastic from our clothes? (The Guardian)
  • Norway challenges H&M on its sustainability claims (Tree Hugger)
  • Triumph invites its customers to recycle together (WWD)
RETAIL & E-COMMERCE
  • Under Armour utilizes 3D avatar technology to develop digital sizing standards (Fashion United)
MARKETING & SOCIAL MEDIA
  • How TikTok is testing in-app e-commerce  (Digiday)
  • Topshop launches digital dating programme (Drapers)
  • Michael Kors launches scavenger hunt experience for NYC consumers (Fashion United)
  • Celine builds a mini-site via WeChat mini program  (Jing Daily)
PRODUCT
  • Lady Gaga’s new beauty line for Amazon (Bof)
  • Glossier to drop limited-edition fashion line (Fashion United)
  • G-Star Raw announces sustainable ‘dyed by nature’ collection (WWD)
  • Camper and Ecoalf launch sustainable footwear collaboration (Fashion United)
BUSINESS
  • UK manufacturers call for action on migration (Drapers)
  • Luxury retailer Barneys New York may file for bankruptcy, report says (Fashion United)
  • Kanye’s second coming: inside the billion-dollar Yeezy empire (Forbes)
  • Primark founder Arthur Ryan dead at 83 (Fashion United)
CULTURE
  • The year of ‘woke-washing’: How tone-deaf activism risks eroding brands (Marketing Dive)
  • Chanel hires first head of diversity & inclusion (Hypebeast)

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digital snippets e-commerce Uncategorized

Digital snippets: Burberry, Nicola Formichetti, Ralph Lauren, StyleMint, H&M

Some more great stories from around the web surrounding all things fashion and digital over the past week:

 

  • Burberry focuses on Facebook to push new fragrance, commits over 60% of annual marketing budget to digital media [FT]
  • Designers including Norma Kamali and Nicola Formichetti for Mugler turn to 3-D fashion shows [The New York Times]
  • Ralph Lauren solo sponsoring NY Times iPad app for September with ads to provide only live video of fashion week show [AdAge]
  • Olsen twins unveil debut StyleMint video with guest editor stylist Sara Moonves [The Cut]
  • H&M launches e-commerce in US via Elle.com [WWD]
  • Ralph Lauren Kids rolls out third RL Gang digital shoppable storybook [Daily Candy]
  • Viral video: 100 years of East London fashion in 100 seconds for Westfield Stratford City mall opening (as above) [New Media Age]
Categories
mobile Uncategorized

Digital snippets: Royal Wedding, Gap, Facebook Deals, Breitling

Some more great stories from around the web surrounding all things fashion and digital this week:

  • Gap partners with Visa to alerts consumers via mobile to discounts and offers when in vicinity of a retail store [All Things D]
  • Facebook launches ‘Deals on Facebook’ and in so doing promises to offer a more social experience than Groupon [AdAge]
  • Breitling turns to Facebook to promote its “Spirit of Aviation” photography contest, winner selected by brand ambassador John Travolta to receive private pilot’s license trainig [Luxury Daily]
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mobile Uncategorized

Republic signs up to Facebook Deals

UK high street retailer Republic has partnered with Facebook Deals to offer shoppers 20% discount in-store when they check-in through the app, according to Brand Republic.

Natalie Primus, head of social media at Republic, said: “We wanted to drive increased and repeat footfall by rewarding and incentivising our customers and Facebook Deals allows us to do this quickly and efficiently.”

The discount can be redeemed in stores in Manchester, Sheffield, Birmingham Leeds and London.

Other UK retailers signed up to the scheme include Debenhams and Benetton.

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Uncategorized

Facebook Deals to come with £50,000 media spend

Brands in the UK hoping to provide Facebook users with access to special offers through the site’s new deals service are going to have to spend £50,000 on banner advertising to do so, according to Brand Republic.

Facebook Deals, which launched in beta in the UK in January and was originally free, already has the likes of Debenhams and Mazda as partners.

It enables users to check in using the social networking site’s location feature, Facebook Places, and find nearby offers.

Facebook declined to comment.

With the surge in deal marketing at present (see my post from yesterday), it seems like quite an odd move to me – brands could easily turn to Foursquare or the forthcoming Groupon Now instead. Having said that, Facebook’s userbase is now over 600m, Foursquare’s is perhaps more like 6m; perhaps that’s worth £50k after all?