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digital snippets e-commerce social media Startups technology

Digital snippets: Balmain’s see now / buy now plans, debating virtual reality, the #IoT got fashionable

balmain

As the designer churn continues apace, it’s no surprise to see lots of this week’s coverage surrounding what the future of the industry might look like on that basis, as well as whether this whole see now, buy now concept will work. Read on for an outline of Balmain’s plans, as well as other fashion and tech stories you need to know from the likes of LVMH, H&M, Gap and more. Dare we say ad blocking gets a mention too…


  • Balmain’s Olivier Rousteing announces ‘see now, buy now’ plans [Fashionista]

  • ‘VR isn’t scalable’: Bursting the in-store digital tech bubble [Digiday]

  • 10 billion items of connected clothing: the Internet of Things just became a lot more fashionable [Forbes]

  • Yoox Net-a-Porter sells stake to Middle East retail giant [NY Times]

  • LVMH puts might behind digital start-up showcase [WWD]

  • H&M ramps up Coachella presence with on-site interactive digital experience [Mobile Marketer]


  • Instagram’s Eva Chen: ‘It’s not a numbers game’ [BoF]

  • Pinterest reinvents itself to prove it’s really worth billions [Wired]


  • The future of fashion is 3D printing clothes at home [Bloomberg]

  • ShopStyle launches Liketoknow.it competitor to help influencers monetise Instagram [Fashionista]

  • One in four people forecast to use ad-blockers by 2017 [Brand Republic]

  • Meet Eros & Psyche: a start-up using smart textiles to create a waterproof and stain resistant skirt [ThirdWaveFashion]
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technology

Eva Chen wearing Google Glass at #NYFW

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It turns out Nina Garcia isn’t the only one sporting Google Glass to #NYFW. Eva Chen, incumbent editor-in-chief of Lucky magazine, was spotted wearing a pair inbetween shows in the city today, teamed with a cropped Mickey Mouse tee.

“Ok Glass, take a video,” she said, following which she looked around the crowd in front of her, of which Samantha Aldenton from WGSN, was one. “These are the street photographers”, Chen explained, seemingly to her device.

A tweet on August 28 from Chen announced she would be wearing them:

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Photo credit: Samantha Aldenton

Categories
digital snippets mobile

Digital snippets: Michael Kors, Agent Provocateur, Mulberry, Kate Spade, Lucky

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital:

michael-kors-fragrance

  • Michael Kors launches choose-your-own-adventure Facebook app for new beauty and fragrance lines [Mashable] 
  • See Penélope Cruz’s First Film for L’Agent Starring Irina Shayk [Fashion Gone Rogue]
  • Mulberry’s new responsive site shows luxury brands how to do UX [Econsultancy]
  • Kate Spade taps mobile photo-sharing to push new KSNY X Darcel line [Mobile Marketer]
  • Eva Chen, trending now at Lucky magazine [NY Times]
  • VFiles to stage ‘user-generated’ fashion show at New York Fashion Week [BoF]
  • Is ‘buy now, wear now’ really the future of fashion? [Fashionista]
  • How brands are using Instagram’s new video upload feature [Mashable]
  • Five ways online retailers are preparing for Holiday 2013 – mobile proves key [Shop.org]
  • Four online brands that are building their reputations offline, because it’s called street cred for a reason [TechCrunch]
  • Low-price retailer TJ Maxx plans to open an online store this year, as does rival Saks Inc’s Off Fifth outlets [Reuters]
Categories
digital snippets social media

Digital snippets: Nordstrom, Apple, YSL, Instagram, Tesco, Forever 21, Cartier

Here’s a highlight of stories from around the web surrounding all things fashion and digital over the past week:

Pinterest-nordstrom2

  • Nordstrom adds Pinterest logo to products in-store as social proof for potential buyers (as pictured) [Gigaom]
  • Apple poaches Yves Saint Laurent CEO to work on ‘special projects’ [Mashable]
  • Fashion shows increasingly come with perfectly staged Instagram moments [BoF]
  • Tesco aims to be first supermarket to introduce 3D printing in-store [PSFK]
  • Forever 21 pushes instant outfit inspiration with new social platform, 21st Street  [MTV Style]
  • Cartier releases seven short films for seven rings [Fashionotes]
  • Why Eva Chen is the first editor-in-chief of our generation [Fashionista]
  • 12 digital technologies retailers are investing in [Mashable]
  • “Sale” proves more powerful than “save” in subject lines of emails [Econsultancy]
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Uncategorized

Lyst turns to Google Plus for backstage Hangouts with key influencers during NYFW

Social shopping site Lyst is set to host live Google Plus Hangouts backstage during New York Fashion Week this season.

The initiative will see pre-show video interviews taking place with influential editors, bloggers and the designers themselves at the venue, while seven other people invited by the platform connect in remotely and ask their own questions.

Fans will be able to watch the Hangouts as they happen live on YouTube, as well as send in questions in advance to be asked by the host.

The first one will take place tomorrow, Friday, September 7, with the Rebecca Minkoff show at 3pm. Hosted by Teen Vogue’s Eva Chen, the coverage will see interviews with Rebecca, as well as with the hair and make-up artists behind-the-scenes.

On Saturday, September 8, the Tibi show will include an interview with blogger Leandra Medine of The Man Repeller.

“Google+ is becoming a great place for people who are passionate about fashion to meet, share style tips and promote new brands. We’ve been impressed and excited by the ways Lyst is using Google+ to connect with fashion enthusiasts and build a global fan base by the hundreds of thousands,” said a Google representative.

After each of the shows, Lyst will send out the video along with a collection on the site of the favorite looks from the influencers interviewed.

Meanwhile, Lyst has also invited Nina Garcia and Olivia Palermo to broadcast their favourite looks live from the runway. This “Live Lysting” program will see them both share their top items with their followers on the platform.

As individuals add them to their own lists, they guarantee an alert will reach them as soon as that item comes into stock in any store worldwide. This runway tracking tool was launched by Lyst a year ago.

“Lyst is all about letting people craft their own fashion experience by following their favorite brands and influencers – in Nina and Oliva, we’ve got two of the industries most exciting curators for our users to follow,” said Chris Morton, CEO of Lyst.