Categories
business data e-commerce film social media Startups technology

What you missed: digital realities at fashion week, lessons for retail, M&S on data

digital realities
At NYFW, 13 designers introduced Intel’?s immersive runway experience powered by VOKE?s TrueVR platform

The see-now, buy-now fashion week circus continues, wrapping up in New York and onto London. All eyes on the Burberry show as that takes place this evening, but before that a round-up of all the other bits you might have missed including J. Mendel’s Instagram Stories show, Hood by Air’s collaboration with PornHub and the role virtual and mixed reality are playing this season.

Also hitting the headlines has been everything from the first Bread & Butter by Zalando attracting 20,000 consumers, and M&S sharing detail on how data and technology can drive innovation and growth. Don’t forget to check out our full list of upcoming events at the bottom too…


TOP STORIES
  • Virtual reality hits NYFW [BoF]
  • Hololens’ mixed reality to transform London Fashion Week show [Forbes]
  • With shoppable runway shows, fashion brands court millennials [Bloomberg]
  • The real action at fashion week is on your phone screen [WSJ]
  • The influencer you use may be ripping you off [Inc]
  • Millennials prefer to deal with companies by text [BetaNews]

BUSINESS
  • First Bread & Butter by Zalando attracts 20,000 consumers [WWD]
  • Everlane: The San Francisco clothing company that launches t-shirts like they’re iPhones [Quartz]

SOCIAL MEDIA
  • J. Mendel’s fashion show was on Instagram [Glossy]
  • Hood by Air collaborated with PornHub at New York Fashion Week [The Cut]
  • Bloomingdale’s gamifies in-store shopping through Snapchat filters [Luxury Daily]
  • Pinterest studies how to supercharge fashion content [WWD]
  • This GucciGhost installation might be the best Instagram moment of NYFW [Fashionista]
  • Facebook Messenger adds buy button, native payments [ZDnet]

ADVERTISING
  • Kate Spade does ‘see-now, buy-now’ with a new video starring Zosia Mamet [Fashionista]
  • Etsy’s first global campaign is an expression of individuality, just like the stuff it sells [AdWeek]

RETAIL
  • 7 lessons for retail in the age of e-commerce by Rachel Shechtman of Story [BoF]
  • 4 fashion brands that are getting creative with shoppable video [Digiday]

TECHNOLOGY
  • Your next pair of shoes could come from a 3D printer [NY Times]
  • This high-tech suit lets you feel things in virtual reality [Quartz]
  • Richard Hewitt of M&S on using data and technology to drive innovation and growth [Internet Retailing]

START-UPS
  • Fashion start-ups are crowdsourcing critical business decisions. Is it working? [BoF]

UPCOMING EVENTS
Categories
digital snippets e-commerce social media Startups technology

Digital snippets: Style.com, Etsy, The Iconic, Dezeen, DVF, Uber, Alexander McQueen

A round-up of the latest stories to know about surrounding all things fashion and tech…

dezeen-watch-store

  • What the end of Style.com means for the rest of fashion publishing [Fashionista]
  • Post IPO, Etsy CTO on its conservatively crafty tech philosophy [TechCrunch]
  • Online retailer The Iconic considers drone deliveries [AFR]
  • Old-school timepieces take a stand against the Apple Watch in humorous Dezeen campaign (as pictured) [PSFK]
  • Diane von Furstenberg and that Bruce Jenner Instagram gaffe [WWD]
  • Uber is quietly testing a massive merchant delivery program [TechCrunch]
  • Alexander McQueen explores fashion’s relationship to dance in new video campaign [Luxury Daily]
  • Reebok launches ‘Hunt the Pump’ Instagram treasure hunt [Marketing Magazine]
  • Japanese salarymen unleash their inner surfers with Quiksilver’s amazing wetsuit [Creativity]
  • Google didn’t kill Glass, it’s just making it sexier [Fast Company]
  • Nike and Under Armour look increasingly like tech companies; spending wildly to watch your every step [The Washington Post]
  • Why are major tech brands so obsessed with fashion? [i-D]
  • As technology and fashion converge, get ready for 3D-printed shoes, special parkas for smoggy days, and maybe even jeans that fit [The Atlantic]
  • Something old (bridal wear) meets the new (3D printing) [NY Times]
  • 3D-printed swimsuit’s design mimics water movement [PSFK]
  • Will drones take fashion into the future? [i-D]
  • Online fashion marketplace Poshmark raises $25 million funding round [BoF]
  • What does the ideal click and collect service look like? [Econsultancy]
  • In customer service, online-only retailers are beating out brick-and-mortar [Fashionista]
  • Refinery29 fetches $50 million investment from WPP and Scripps [AdAge]
  • WeChat publishing is changing China’s mediascape [BoF]
Categories
digital snippets e-commerce mobile social media technology

Digital snippets: Zoolander, Apple Watch, Farfetch, GoPro, Old Navy, Bloomingdale’s

A round-up of the latest stories to know about surrounding all things fashion and tech…

zoolander_valentino

  • Zoolander stars crash Valentino runway during Paris Fashion Week to announce sequel, web goes wild [AdWeek]
  • Four reasons to care about the #AppleWatch [F&M]
  • Fashion ‘unicorn’ Farfetch raises $86 million at $1 billion valuation [BoF]
  • GoPro and Michael Kors top NYFW brand posts on Instagram [L2 The Daily]
  • Old Navy tries Tumblr for Gen Y’s spring push [MediaPost]
  • Bloomingdale’s highlights designer exclusives with branded “dance craze” [Luxury Daily]
  • Sephora launches contouring app [WWD]
  • Meet the angel investors sprinkling financial fairy dust on new design talent [FT]
  • PCH founder: how I’ll turn Fab.com into the Netflix of design [PSFK]
  • Dash Hudson raises $1 million to beat the Instagram shopping conundrum [Fashionista]
  • Etsy gets a patent covering streaming interactive online shopping [Internet Retailer]
Categories
digital snippets e-commerce film Uncategorized

Digital snippets: Prada, Nowness, Oliver Peoples, Vogue Spain, Tavi, Etsy

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Prada microsite features digital drawings for new Parallel Universes accessories campaign (as pictured) [Luxury Daily]
  • LVMH launches Chinese-language version of Nowness.com [brandchannel
  • Oliver Peoples launches new campaign film, redesigned website [WWD
  • Vogue Spain caught with stolen pics on Instagram [TheNextWeb
  • The business of blogging: Tavi Gevinson [BoF]
  • Etsy: a beginner’s guide to the crafty e-commerce site [Mashable]
  • Fashion blog posts outfits inspired by popular video game characters [PSFK]