Categories
Campaigns technology

Emporio Armani creates life-like 3D printed ad

A new outdoor advertising campaign from Emporio Armani has turned to 3D printing to make its designs come to life.

The ad features a 3D version of the model’s right leg extending out of the billboard, making it seem as though she is stepping into the real world.

The effect was created by an Italian 3D printing and industrial photography company called Colorzenith, which printed the foot and a partial leg to then attach it to the billboard.

The company explains that for the project it used a Gel Dispensing Printing (GDP) technology, which differs from the more mainstream application of other polymer-based 3D printing processes.

Out of home advertising is getting a new lease of life in a digital-first world, with other brands increasingly using the medium in innovative ways.

For example last year Adidas Originals launched a campaign to promote the launch of its P.O.D. shoe, for which it set up a series of personalized outdoor ads in Los Angeles and New York, which each spoke individually to a group of influencers.

While this is new territory for Emporio Armani, the label has been expanding its focus on lifestyle and hospitality, having very recently re-launched its Empori Caffè and Ristorante in Milan, which now sits in the same building as the Armani Hotel and the Emporio Armani megastore.

How are you thinking about innovation? We’re all about helping you build innovative integrations and experiences. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.

Categories
digital snippets film Uncategorized

Digital snippets: NYFW, FNO, Emporio Armani, Isaac Mizrahi, Louis Vuitton, Versace

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • How to follow New York Fashion Week online [Mashable]
  • Emporio Armani becomes first fashion brand to launch branded playlist on Spotify (as pictured) [Branding Magazine]
  • Digital highlights from Fashion’s Night Out New York [Mashable]
  • Isaac Mizrahi expands reach with augmented reality [WWD]
  • Louis Vuitton marks launch of Yayoi Kusama collection at Selfridges with short films by Ehsan Bhatti [TheInspirationRoom]
  • Donatella Versace thanks one millionth Facebook fan [Web&Luxe]
  • Anna Dello Russo records pop song and video to accompany her H&M collaboration [Telegraph Fashion]
  • Pose, 1M users strong, brings its fashion photo app to the iPad [TechCrunch]
  • Turning pins into purchase on Pinterest [AdWeek]
  • And a bonus link: I want my clothing to be smarter… [Elapsed Time]
Categories
Uncategorized

Megan Fox’s new Armani ad unveiled

The full-length version of Megan Fox’s Armani Jeans and Emporio Armani Underwear spring/summer 2011 campaign, has been released.

Shot by fashion photographers, Mert Alas and Marcus Piggott, the ad sees an ultra-thin Fox provocatively posing in a series of skimpy looks.

A second video featuring Rafael Nadal (who takes over from Cristiano Ronaldo for the brand this season), will be released in full on Monday, March 7.

Fox meanwhile, is also the star of the new Armani Code fragrance campaign, the video of which is due to be unveiled over the coming weeks. Images released so far show the actress sporting a short black bob, topless though covered by a sheet, and accompanied by a nude male model on a rooftop in Los Angeles.