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business digital snippets e-commerce film social media Startups technology

What you missed: Snapchat’s spectacles, driving see-now buy-now sales, Cartier’s sponsored content

Snapchat spectacles
Snapchat spectacles

It might have been Milan Fashion Week, but the majority of musing worth knowing about in the digital space this past week surrounds the launch of Snapchat’s (now Snap Inc’s) new camera glasses. On top of that has been everything from whether see-now, buy-now fashion week shows are actually driving sales, the fact McQueen and Chanel top a new CoolBrands list, and why LVMH’s digital drive is taking time despite its big Apple hire. Read on for a breakdown of everything you need to know…


TOP STORIES
  • Why Snapchat’s spectacles can succeed where Google Glass failed [AdAge]
  • Are ‘see now, buy now’ shows driving sales? [BoF]
  • Neiman Marcus is encouraging brands to adopt ‘see-now, buy-now’ strategy [Fashionista]
  • Alexander McQueen and Chanel make top 20 global CoolBrands list [The Industry]
  • Inside Cartier’s sponsored content strategy [Glossy]

BUSINESS
  • LVMH’s digital drive takes time despite Apple hire [Reuters]
  • Adidas and Under Armour are challenging Nike like never before [Business Insider]
  • Tiffany proposes growth through engagement in the digital age [BrandChannel]

SOCIAL MEDIA
  • YSL Beauté reveals first ever UK Snapchat lens [The Industry]
  • Adidas claims retention on Snapchat is ‘insane’ compared to YouTube [The Drum]
  • Teens talk Instagram beauty influencers and what makes them buy [Racked]
  • Here’s how much engagement brands got from back-to-school social posts [AdWeek]
  • Google launches messaging app with chatbot [Campaign]
  • Branded emojis coming to messaging apps [WSJ]

MARKETING
  • Gap teams up with Mr Black to raise awareness for denim care [Fashion United]
  • Bobbi Brown initiates mobile makeovers with Uber [WWD]

RETAIL
  • How designer Rebecca Minkoff uses technology to create a better shopping experience [The Street]
  • BHS to launch online a month after last store closed [Guardian]
  • Zara fashions an expanded online growth strategy [BrandChannel]

TECHNOLOGY
  • The secret lab where Nike invented the power-lacing shoe of our dreams [Wired]
  • No. 21 Sends shoes that glow in the dark down the Milan Fashion Week runway [Footwear News]

START-UPS
  • Carmen Busquets, fashion e-commerce’s fairy godmother [NY Times]
  • Where is the Uber of fashion? [Forbes]
Categories
Editor's pick mobile social media

Prism launches emoji app to introduce new pre-fall line

PRISMoji emoji app
PRISMoji emoji app

Hot on the heels of #worldemojiday on July 17, the push for branded emojis continues – this time with British resortwear label, Prism, introducing a series of shareable characters to support the launch of its pre-fall 2016 collection.

Available on the new PRISMoji app, the emojis include swimwear, sandals, eyewear and beach cover-ups from the new line, alongside tropical lifestyle accessories as well as versions of celebrities ranging from Rihanna to Beyonce and Kate Moss. There’s even a swimwear-clad model lounging in the mouth of a shark.

“I chose emojis as we all kind of speak in this language now and use emoji’s so much in daily chat online,” founder Anna Laub told Vogue. “I thought PRISMoji was a cute way to get people involved in the world of Prism. It’s also a fun way to shop the collection and see it in action, engaging the consumer in another light.”

Emojis from the PRISMoji app
Emojis from the PRISMoji app

Laub won The Emerging Accessory Designer of The Year for Prism at the 2014 British Fashion Awards. The brand has also been nominated for the 2016 BFC Fashion Fund.

Other brands experimenting with emojis in the past have included Footlocker, Harper’s Bazaar, Ikea, McDonald’s and more. According to emotional marketing platform Emogi, emojis are used by 92% of the online population, with the face with tears of joy the most-used globally.

Categories
business digital snippets e-commerce mobile social media technology

Digital snippets: Brexit fallout for fashion, big brands hit Reddit, Uniqlo’s digital identity

sibling_brexit
Sibling’s designers showing their support to stay in the EU during their menswear fashion show ahead of the referendum

We’re back with another round-up of everything you might have missed in fashion and technology news (and beyond) over the past week or so. Needless to say, Brexit has been the big subject as the industry tries to weigh up what such a result means for them going forward. We’ve highlighted some of the must-read pieces on the subject. Beyond that there’s an update on the value of Reddit for brands, insight on Uniqlo’s evolving digital identity and to cheer everyone up, Amazon’s new #saysomethingnice campaign…


  • Britain votes to exit EU, unleashing untold damage on the fashion industry [BoF]

  • Brexit: Retail chiefs must lead in the creation of a prosperous future [Retail Week]

  • What Brexit means for British fashion brands [Esquire]

  • Here’s why Brexit might not be so bad for… Burberry [Yahoo]

  • E-commerce winners and losers in the wake of Brexit [Glossy]

  • Why big brands are suddenly getting cozy with Reddit [AdWeek]

  • How fashion brands are starting to design like tech companies [Co.Design]

  • How Uniqlo plans to establish a digital identity [Glossy]

  • Amazon Fashion launches #saysomethingnice social campaign [The Industry]

  • Online fashion curator FarFetch, which links shops to customers, grows in China [SCMP]

  • Nicola Formichetti on subcultures, digital life & advertising on Pornhub [Oyster]

  • Augmented reality bot brings virtual lipstick try-on to Facebook Messenger [Forbes]

  • Target shoppers love this superfan account [Racked]

  • Snap, swipe, like: The mobile future of fashion retail [BBC]

  • The evolution of the mobile payment [TechCrunch]

  • E-commerce is supposedly capital intensive. So why do the companies that raise the least tend to do the best? [Pando]

  • How social media turned into shoppable media [The Industry]

  • Pinterest adds a shopping cart and visual search to challenge Amazon [AdWeek]

  • Refinery29 is building a 10-person Facebook Live team [Digiday]

  • Meet the new wave of wearables: stretchable electronics [Fast Company]

  • Iris Apfel emojis are happening with Macy’s [Fashionista]
Categories
e-commerce mobile social media

Shoppable Snapchat? Popsugar launches workaround e-commerce tool

Emoticode
Popsugar’s Emoticode links on Snapchat make it shoppable

Popsugar has found a way to make Snapchat shoppable, introducing a companion app that enables users to screenshot what they want to buy.

Emoticode, as it’s called, allows brands and bloggers to convert URLs into shortened links that feature emojis in the first two characters. They can then include those in their Snapchat stories, or indeed their Instagram posts. Once someone screenshots them and opens the resulting image back in the Emoticode app it decodes them into clickable links once more.

Like some of the existing third-party social shopping apps for Instagram already out there, it’s somewhat of a clunky process, but it’s a workable one at this stage.

Popsugar, does of course also own e-commerce site ShopStyle, which acts as the foundation for bloggers to use these emoticodes to monetise their social posts. The business model is therefore an affiliate one – Popsugar will take 15% of each sale that occurs. Launch brands also include Uniqlo, Nordstrom and Sephora.

“It was clear that people wanted to take action from our snaps and it wasn’t as easy as it could be. The lightbulb went off,” PopSugar’s CEO, Brian Sugar, told Digiday. “It works for shopping. It will work for recipes, workouts, articles, really anything you want to engage more with beyond a snap or an Instagram post.

Businesses using the emoticodes will also be able to measure ROI – monitoring clicks, orders, revenue and conversion rate. The codes can also be used on the ShopStyle and ShopStyle Collective apps and so far in the US, UK, Australia, Germany and France.

Categories
digital snippets e-commerce social media technology

Digital snippets: Karl Lagerfeld’s Tumblr approach, previewing #ManusxMachina, Nike’s CDO

Karl


Your round-up of the latest stories to know about related to fashion and technology…

  • ‘World of Karl’ takes a Tumblr approach to Karl Lagerfeld’s brand [Digiday]
  • A sneak peek at the Costume Institute’s upcoming ‘Manus x Machina’ exhibit [Fashionista]
  • Why Nike has finally hired a chief digital officer [The Drum]
  • Tech is front and centre in new Neiman Marcus store [Fortune]
  • How New Look is getting its senior execs on board with artificial intelligence and virtual reality [The Drum]
  • How Fitbit’s collaboration with Public School aims to cement its place in the fashion world [Forbes]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Misha Nonoo marks consumer-driven fashion week move with shoppable Instagram campaign [Forbes]
  • Bergdorf Goodman gets in on instant fashion gratification act [Trendwalk]
  • Menswear brand John Varvatos boosted a new digital strategy with shoppable video [Digiday]
  • John Lewis reveals how it will collapse the ‘black hole’ of customer data in its stores [The Drum]
  • Apple and fashion: a love story for the digital ages [Vogue]
  • Beware the digital iceberg: reality goes far deeper than online sales [BoF]
  • Marketers should be hunting for a perfect product, not influencers [The Guardian]
  • The future of online retail is collaboration [Wired]
  • Are fashion’s changes putting young designers at risk? [Dazed]
  • Fashion industry scrambles to find a use for Snapchat [NY Times]
  • My little sister taught me how to “Snapchat like the teens” [Buzzfeed]
  • Wearable tech at NYFW: Emoji pins, Fitbit bands and GIF dresses [Wareable]
Categories
Comment data e-commerce Editor's pick film mobile social media Startups technology

2015: a designer meets digital year in review

AppleWatch_Hermes

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s departure from Net-a-Porter as it merged with Yoox, not to mention the ongoing and evolving discussions around fashion weeks becoming consumer-facing events.

There’s also been a broadening discussion on the role smart fabrics play in the wearables space, virtual reality is increasingly on our radar for its relevance to retail, and we’re obsessed with how the industry is slowly adapting to a new aesthetic thanks to apps like Snapchat.

Here then, are 10 of the posts you loved the most on Fashion & Mash this year. It’s a collection nodding to many of the aforementioned subjects we continue to track, as well as the likes of personalisation, data, instant messaging, emojis and more. A veritable feast of trends we’re watching across the digital landscape as we head into the New Year…

Thank you for reading and see you in 2016. Wishing you a very happy holidays from everyone here at the (growing!) Fashion & Mash team.

Categories
digital snippets e-commerce mobile social media Startups technology

Digital snippets: Nike on 3D printing, HM x Balmain’s selfies, Diesel advertises on Tinder

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech…

nike

  • Nike’s COO thinks we could soon 3D print Nike sneakers at home [Quartz]
  • H&M x Balmain:  wants to see your selfies [Vogue]
  • Tinder ads tease Diesel fashion models as possible ‘matches’ [Mashable]
  • Louis Vuitton’s spring 2016 show dives into Oculus Rift and virtual gaming [Fashionista]
  • Most fashion houses are baffled by social media. Here’s why old-school Chanel does it best [Washington Post]
  • London-based online fashion startup, Lyst, abandoned a $25 million business — and became huge anyway [Business Insider]
  • Diane von Furstenberg is tapping into millennial tastes to secure her brand’s legacy [AdWeek]
  • Why Burberry’s Snapchat Testino campaign is the best piece of marketing in 2015 [Marketing Magazine]
  • Sears shows how it uses data to build relationships [MediaPost]
  • Can Everlane really become the next J.Crew? [Racked]
  • WME-IMG debuts all-fashion network for Apple TV [BoF]
  • How Diesel talks to its mobile customers through 400 programmatic ads [Digiday]
  • Target’s Kristi Argyilan on what ‘in-house programmatic’ really means [AdAge]
  • China’s Alibaba readies for Singles Day online shopping festival on 11/11/15 [BrandChannel]
  • How Flipkart hopes to shut out rivals by going app-only in India [Tech in Asia]
  • Facebook to test ‘shopping’ section [WWD]
  • ‘In China you have to use it’: How WeChat is powering a mobile commerce boom [Digiday]
  • Why is Silicon Valley pouring millions of dollars into old clothes? [Bloomberg]
  • How (and why) ‘Who What Wear’ bet on commerce [Digiday]
  • The rise of drones [Not Just a Label]
  • A retail geek’s take on modern high-street shopping [The Future of Commerce]
  • What role do fashion runways play in the internet age? [The Globe and Mail]
  • We have not yet reached peak wearable [Re/code]
  • Say it with an emoji: 10 text-free phrases to describe spring 2016 [Vogue]
  • Can content really drive commerce? [Forrester]
Categories
Blocks Editor's pick film social media technology

10 techy things to look out for this #NYFW

Twitteremojis

Tweet with the official New York Fashion Week hashtag this week – #NYFW – and you might spot the pleasant surprise of a fashion-themed emoji to go with it. Twitter has released a total of seven custom designs, including a dress, high heel and leather jacket, which will change throughout the week.

That’s just one of several digital initiatives capturing our imagination for spring/summer 2016 so far. Numerous designers have also been turning to technology with everything from drones and wearables, to big partnerships on social media, making their events more connected than ever.

Head over to Forbes to read of 10 other big things to know about.

Categories
Blocks mobile social media

Footlocker jumps into emoji space with sneaker icons

footlocker_shoemoji

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too.

Burger King, Coca-Cola and Ikea have all experimented with their own emojis or full emoji keyboards, now we’re seeing Footlocker the latest to release its own line fit for smartphone usage.

The sports retailer has introduced 80 iconic sneaker replicas ready for use as part of its new app for iOS and Android. The “Shoemoji” library includes styles from brands including Nike, Converse, adidas, Under Armour and more, and will regularly be updated with new products as they launch.

“Just as smartphone users communicate with each other using various emojis, customers can now share their love of sneakers in a new, visual way and be the first to show off some of their favorite styles with new Shoemojis,” reads the write-up.

BBDO New York, the agency behind the concept, added: “Communicating with your fellow sneakerheads will never be the same.”

It’s a smart move, today there are 41.5bn messages and 6bn emoticons or stickers sent worldwide every day on mobile messaging apps, according to Swyft Media. For Footlocker, the launch is a nice PR story, but also a tool by which to generate downloads of its new app, not to mention a great engagement opportunity tied to future product releases.

Categories
mobile social media

Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities

harpersbazaar_emojis_anchor

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time for the fashion week season ahead.

The US-based publication has introduced over 40 new icons to the collection on its dedicated iPhone app, with further references made to fashion personalities including Cara Delevingne and Derek Blasberg, as well as on-trend items such as denim dungarees and a fedora.

There’s also a specific illustration of the waterfall in front of the Lincoln Center (which is home to Mercedes-Benz Fashion Week in New York from September 4-11), as well as things like kale, iced coffee, a low-battery sign and more.

The app is sponsored by fashion brand Equipment, accordingly also including five Equipment-specific emojis. It was designed and developed in partnership with SixAgency.

BUNNY EARSPUDDLE JUMPERCARA DELEVINGNEEQUIPMENT EARN YOUR STRIPESNEED JUICEOLD SCHOOL KICKSOVERALLSSTRAPPED IN