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Campaigns mobile social media

Hollister launches Bitmoji outfits for Snapchat inspired by spring collection

Hollister Bitmoji
Hollister Bitmoji

US teen apparel label Hollister is promoting the launch of its spring collection by creating 12 corresponding outfits for Bitmoji characters, available to post on Snapchat.

At present, users can create their own avatars through a standalone Bitmoji app, which generates the ‘mini me’ characters in a variety of situations, such as showcasing emotions or sending the recipient greetings.

The Hollister launch aims to create a unique experience for Snapchat users and propel the brand back into the forefront of the teen shopper’s mind. For the Bitmoji experience, outfits include items that feature in their newest collection such as t-shirts with the brand’s iconic eagle logo and a men’s camo sweater.

As Michael Schneider, VP of marketing, told WWD: “At Hollister, we aim to create emotional and engaging brand experiences where we know our customers are spending their time.“

This focus on the consumer and the brand experience can also be seen to have positively influenced the last quarter of the brand’s sales period, with a quarterly comparable sales gain of 11%.

This is not the first time Hollister has spearheaded digital experiences on the Snapchat platform in order to engage with the Gen Z audience that is at the core of the brand. In 2015, it launched geo-tagged filters available at thousands of high schools in the US and Canada. In 2017, it launched a retro video game available through Snapcodes.

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business digital snippets e-commerce mobile social media Startups technology

What you missed: Rebecca Minkoff’s LA show, Ivanka Trump’s Nordstrom response, exec musical chairs

Rebecca Minkoff (right) with blogger Aimee Song at the designer's LA show
Rebecca Minkoff (right) with blogger Aimee Song at the designer’s LA show

Rebecca Minkoff kicked off the first of the LA fashion shows this season (Tommy Hilfiger, Tom Ford and Rachel Zoe to follow), with a shoppable collection as well as a series of connected handbags on offer. There was also entertainment galore, which gives Tommy something to try and outdo later this week.

Meanwhile, other news this week has focused heavily on the execs movements at various brands, including Stefan Larsson out as CEO at Ralph Lauren, Riccardo Tisci leaving Givenchy, rumoured headed to Versace, and Clare Waight Keller exiting Chloé. Also worth reading is detail on the John Lewis delivery trials straight to your car boot, insight on everything you need to know about the Snapchat IPO and Gap’s new 90s inspired campaign.


TOP STORIES
  • Rebecca Minkoff teams with Like to Know It to make LA show shoppable [WWD]
  • Ivanka Trump’s brand responds to Nordstrom [Racked]
  • John Lewis and Jaguar Land Rover are trialling shopping deliveries straight to your car [Forbes]
  • LVMH sets up new investment vehicle for emerging brands [Fashion United]

BUSINESS
  • Ralph Lauren CEO Stefan Larsson quits after dispute with founder over creative control [WSJ]
  • Riccardo Tisci is leaving Givenchy [BoF]
  • Clare Waight Keller exiting Chloé [BoF]
  • Hudson’s Bay reportedly in talks to acquire Macy’s [Retail Dive]
  • Farfetch sets share options scheme for all employees [WWD]

SOCIAL MEDIA
  • 8 things marketers need to know about Snapchat’s IPO [AdAge]
  • How social media turned Hollywood’s beauty prep into marketing gold [BoF]
  • Step inside the YouTube-fuelled, teenaged extravaganza that is Beautycon [Wired]

MARKETING
  • Gap debuts ’90s-inspired ads starring the children of its former campaign stars [Fashionista]
  • Adidas tells the stories of female athletes’ struggles with ‘Unleash Your Creativity’ campaign [The Drum]
  • Luxury brands leverage custom emojis for peer-to-peer communication push [Luxury Daily]

RETAIL & E-COMMERCE
  • DKNY taps Farfetch to revitalise e-commerce strategy [Glossy]
  • How Lululemon and Adidas use RFID to set the stage for omnichannel [Apparel]

TECHNOLOGY
  • The promise of augmented reality [Economist]
  • Why retailers struggle to adopt mobile payments [Digiday]

START-UPS
  • Caraa CEO Aaron Luo: Startups have given up on good, old-fashioned (non-tech) product innovation [LeanLuxe]
Categories
mobile social media

Primark releases emoji keyboard for all your Christmas messaging needs

The festive Primark Keyboard app
The festive Primark Keyboard app

Primark has unveiled its own “Keyboard” for the festive period featuring a multitude of Christmas-themed emojis including novelty jumpers, gingerbread men, a pug and a shopping bag bursting with presents.

Available for iOS and Android, the app enables users to insert the icons directly into any iMessage/MMS or Facebook message. Also available are fun animated GIFs including sparkling Christmas trees and glittery party dresses.

The launch comes following iOS 10’s new themed stickers in its Messages apps. Within an iMessage on an iPhone or iPad for instance, users can click on the ‘Store’ button to download a variety of different packs. Primark is one of the first retailers to offer one. H&M also did it for the launch of its Kenzo collection, while other brands including Starbucks, Super Mario and the Mr Men line have versions too.

The festive Primark Keyboard app
The festive Primark Keyboard app

Olly Rzysko, head of digital comms, at the retailer, commented: “Christmas is the time for giving and we wanted to give our fans the opportunity to make their messages much more festive in 2016. It’s simple, it’s easy, and it’s free and really captures the emotion and fun that surrounds the most wonderful time of the year.”

The Keyboard was created by messaging agency Snaps, which has also worked with brands including Coach, Macy’s and Dove. Snaps’ CEO, Christian Brucculeri, said: “We’re thrilled to support Primark’s entry into the mobile messaging market with their holiday-focused keyboard. With this launch, Primark is taking its first steps into consistently being in the consumer conversation on messaging apps like iMessage, WhatsApp and Facebook Messenger. At Snaps’ we’ve shown that consumers sharing of brand emojis, stickers and other related content drives an increase in awareness, brand favourability and purchase intent.”

The festive Primark Keyboard app
The festive Primark Keyboard app
Categories
Editor's pick mobile social media

Prism launches emoji app to introduce new pre-fall line

PRISMoji emoji app
PRISMoji emoji app

Hot on the heels of #worldemojiday on July 17, the push for branded emojis continues – this time with British resortwear label, Prism, introducing a series of shareable characters to support the launch of its pre-fall 2016 collection.

Available on the new PRISMoji app, the emojis include swimwear, sandals, eyewear and beach cover-ups from the new line, alongside tropical lifestyle accessories as well as versions of celebrities ranging from Rihanna to Beyonce and Kate Moss. There’s even a swimwear-clad model lounging in the mouth of a shark.

“I chose emojis as we all kind of speak in this language now and use emoji’s so much in daily chat online,” founder Anna Laub told Vogue. “I thought PRISMoji was a cute way to get people involved in the world of Prism. It’s also a fun way to shop the collection and see it in action, engaging the consumer in another light.”

Emojis from the PRISMoji app
Emojis from the PRISMoji app

Laub won The Emerging Accessory Designer of The Year for Prism at the 2014 British Fashion Awards. The brand has also been nominated for the 2016 BFC Fashion Fund.

Other brands experimenting with emojis in the past have included Footlocker, Harper’s Bazaar, Ikea, McDonald’s and more. According to emotional marketing platform Emogi, emojis are used by 92% of the online population, with the face with tears of joy the most-used globally.

Categories
digital snippets e-commerce social media technology

Digital snippets: Valentino’s Instagram strategy, YNAP and IBM team up, Lacoste’s AR book

Valentino_instagram

Beyond Paris Fashion Week, and on past SXSW, here’s your round-up of the latest fashion and technology stories to know from the month of March…


  • In the age of the algorithm, top Instagram brand Valentino needs to rethink its strategy [Digiday]

  • Yoox Net-a-porter Group, IBM partner on software, tech development [WWD]

  • Lacoste enriches its brand campaign with augmented reality book [PSFK]

  • The North Face to launch insanely smart Watson-powered mobile shopping app next month [Venture Beat]

  • True Religion is equipping its sales staff with Apple watches [Apparel News]

  • ‘It can bottle our energy’: Why Bloomingdale’s is going all in on Snapchat [Digiday]

  • Bloomingdale’s spurs branded conversation through emoji app [Luxury Daily]

  • Why Uniqlo is now selling through mobile shopping app Spring [Fashionista]

  • American Apparel offering on-demand delivery via Postmates partnership [TechCrunch]

  • Alibaba spreads its wings into VR sector [China Daily]

  • L’Oreal creates unbranded content hub to woo beauty fans [AdAge]

  • Net-a-Porter’s digital chief on how brands can get up close and personal to consumers [Marketing Magazine]

  • In the store of the future, your shopping bag connects to the internet [Fast Company]

  • How do you bring personalised shopping technology to stores? Adobe has an idea [Fashionista]

  • More influencers, fewer posts: How Instagram’s algorithm will affect fashion brands [Digiday]

  • In the future, Instagram and Facebook could be amongst the largest retailers online [WWD]

  • To big brands, from a millennial: Snapchat filters are where it’s at [AdAge]

  • How Pinterest knows who’s down to shop and who isn’t [AdAge]

  • Personal shopping services seek scale [BoF]


  • Brotailers market to millennial men who hate to shop [BrandChannel]

  • Venture capitalists: e-commerce funding to tighten [WWD]

  • Flush with tech wealth, San Francisco warms to fashion [BoF]

  • E-commerce in Brazil gets more mobile [eMarketer]

  • FedEx to expand e-commerce reach in China, Japan [WSJ]
Categories
Blocks mobile social media

Footlocker jumps into emoji space with sneaker icons

footlocker_shoemoji

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too.

Burger King, Coca-Cola and Ikea have all experimented with their own emojis or full emoji keyboards, now we’re seeing Footlocker the latest to release its own line fit for smartphone usage.

The sports retailer has introduced 80 iconic sneaker replicas ready for use as part of its new app for iOS and Android. The “Shoemoji” library includes styles from brands including Nike, Converse, adidas, Under Armour and more, and will regularly be updated with new products as they launch.

“Just as smartphone users communicate with each other using various emojis, customers can now share their love of sneakers in a new, visual way and be the first to show off some of their favorite styles with new Shoemojis,” reads the write-up.

BBDO New York, the agency behind the concept, added: “Communicating with your fellow sneakerheads will never be the same.”

It’s a smart move, today there are 41.5bn messages and 6bn emoticons or stickers sent worldwide every day on mobile messaging apps, according to Swyft Media. For Footlocker, the launch is a nice PR story, but also a tool by which to generate downloads of its new app, not to mention a great engagement opportunity tied to future product releases.

Categories
mobile social media

Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities

harpersbazaar_emojis_anchor

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time for the fashion week season ahead.

The US-based publication has introduced over 40 new icons to the collection on its dedicated iPhone app, with further references made to fashion personalities including Cara Delevingne and Derek Blasberg, as well as on-trend items such as denim dungarees and a fedora.

There’s also a specific illustration of the waterfall in front of the Lincoln Center (which is home to Mercedes-Benz Fashion Week in New York from September 4-11), as well as things like kale, iced coffee, a low-battery sign and more.

The app is sponsored by fashion brand Equipment, accordingly also including five Equipment-specific emojis. It was designed and developed in partnership with SixAgency.

BUNNY EARSPUDDLE JUMPERCARA DELEVINGNEEQUIPMENT EARN YOUR STRIPESNEED JUICEOLD SCHOOL KICKSOVERALLSSTRAPPED IN