French Vogue is set to unveil a new website (as pictured) on February 6, which will blend its digital and print editions under the charge of Emmanuelle Alt.
Vogue.fr will cover everything from private meetings with fashion creators to backstage access to shoots with fashion photographers including Mario Sorrenti, Peter Lindbergh, Mario Testino and Inez & Vinoodh, and key insights into the current fashion and editing choices of its team.
“The age of internet has given way to a digital world in which media brands can at last express and use their skills, and that has made the creation of new emotions possible, the aim of the new Vogue.fr,” explains Sarah Herz, director of digital affairs at Condé Nast.
The design of the new site is based on large-format pictures and full-screen slideshows. The navigation of it is inspired by the iPad. It also integrates with social networks – allowing fashion shows and events to be followed live, as well as the magazine’s posts on Twitter and Tumblr.
“With this new website, we wanted to go a step further and create a new and original brand experience. We have overthrown the normal codes of web design. Our aim is to make it the digital reference in the field of fashion and trends,” says Delphine Royant, editor of French Vogue.
In further news, the magazine will also launch an application in partnership with Facebook called the “Vogue Paris Social Reader”. It will enable users to see the content read by their friends, consult the whole article within the Facebook ecosystem and share with others: