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Robot photographers, questioning the new UK PM, is fashion-tech going to burst?

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Are robot photographers the future of e-commerce? (BoF)
  • Industry questions new UK PM’s priorities (Drapers)
  • Is the fashion-tech bubble going to burst? (Vogue Business)
  • Don’t scoff at influencers. They’re taking over the world (NY Times)
  • The $400 billion adaptive clothing opportunity (Vogue Business)
TECHNOLOGY
  • This AI is helping scientists develop invisibility cloaks (Futurism)
  • Elon Musk’s robot surgeon will sew electrodes into human brains, starting in 2020 (Mashable)
  • The technology that makes the fashion Rental business tick (WWD)
SUSTAINABILITY & PURPOSE
  • How fashion is helping suppliers fight climate change (Vogue Business)
  • Bally reveals Mount Everest clean-up initiative (WWD)
  • H&M, Microsoft, PVH Corp collaborate in circular fashion initiative (Vogue Business)
  • The Ellen MacArthur Foundation wants to redesign the denim industry (Vogue)
  • Lush debuts ‘carbon-positive’ packaging (Edie)
  • As Zara announces its latest sustainability goals, three of its design team weigh in on going slower and creating responsibly (Vogue)
  • YKK leads the way in sustainability with Natulon® range (Fashion United)
  • This site will show you exactly how ashamed you should be of flying (Fast Company)
RETAIL & E-COMMERCE
  • Amazon’s revolutionary retail strategy? Recycling old ideas (Wired)
  • The toys are back in town: A reimagined Toys R Us returns (Forbes)
MARKETING & SOCIAL MEDIA
  • How Tik Tok is changing beauty standards for Gen Z (I-d Vice)
  • Fashion doesn’t know what to do with YouTube. Derek Blasberg is trying to help (Vogue Business)
  • Why brands are sliding into your DMs (BoF)
  • How will fashion find validation without instagram likes? (BoF)
  • Hermès reveals behind-the-scenes to its craftsmanship via WeChat (Jing Daily)
  • Gucci gamifies house codes in retro-style mobile arcade (Luxury Daily)
PRODUCT
  • This jewelry is a brilliant shield against face-recognition intrusions (Fast Company)
  • L’Oréal is launching a new skin-care brand with paper packaging (Allure)
  • Napapijri to launch 100% recyclable jacket (Fashion United)
  • Alice + Olivia to expand beauty and wellness with CBD partnership (Fashion United)
BUSINESS
  • Gucci growth slows but Kering still posts near 19% sales growth (The Industry)
  • Asos issues third profit warning in seven months as shares fall (The Guardian)
  • Charity shops, antiques behind surprise UK retail sales jump in June (Reuters)
CULTURE
  • Hong Kong’s entrepreneurial protesters are crowdfunding everything from doctors to legal fees (Quartz)
  • Forever 21 accused of body-shaming after giving out free diet bars with orders (Hype Beast)
  • Mr Porter commits to mental, physical health (WWD)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
sustainability

The RealReal measures environmental impact with new sustainability calculator

The RealReal

Luxury consignment company, The RealReal, has created a Sustainability Calculator that estimates the company has saved 65 million car miles and energy since it launched in 2012.

The calculator collected data from 2.5 million womenswear items that were consigned on the website, quantifying the positive savings of greenhouse gas (GHG), energy and water that giving clothing second life will have on the planet.

“Consigning is good for the environment, and I am thrilled we have developed a valid and quantifiable way for our customers to measure the positive impact their consignment has on the planet. It takes my breath away that people consigning apparel alone have made such a tremendous impact — the equivalent of 340,000 trees planted,” says The RealReal’s founder, Julie Wainwright.

To create the tool, The RealReal worked with Oregon based sustainable consultancy agency, Shift Advantage, as well as experts from the World Resource Institute (WRI) and the Ellen MacArthur Foundation.

With the help of its partners, the company created a methodology that measured four key metrics to estimate the planetary impact. These include:

  • Impact by Material: Energy, greenhouse gas and water consumption were estimated based on global averages for each material type. The RealReal does not own the manufacturing process of its goods.
  • Item Archetypes: The most common women’s clothing types were used to develop four archetypes for calculation: dresses, tops, jackets and knitwear.
  • Fabric Composites: The RealReal defragmented the inventory mix into the most common item-fabric combinations (i.e. silk, cotton, polyester, viscose, wool and linen).
  • Product Type Composites: Since every item consigned is unique, The RealReal used sample weights to develop average weight measures for each archetype fabrication group.

The consignment retailer is not the first to launch a sustainability calculator. In 2016 Kering partnered with Parsons School of Design in New York to create an Environmental Profit and Loss app (EP&L) to measure the impact of student’s creations.

How are you thinking about textile innovation and sustainability? We’re all about helping you build strategic integrations. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology, powered by a network of top startups. Get in touch to learn more.