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Reebok designs performance version of Hillary Clinton’s pantsuit

Reebok concept pantsuits for presidential candidate Hillary Clinton
Reebok’s concept pantsuits for presidential candidate Hillary Clinton

Reebok has reimagined US presidential candidate Hillary Clinton’s infamous pantsuit using its high-tech performance materials ahead of the final presidential debate tonight.

In both a marketing move and a statement of its allegiance for the election, the brand is positioning the three-look line as one that will help Clinton survive the heat of the battle, much like its elite athletes have to endure. The concept suits would be crafted from Reebok’s proprietary ActivChill fabric, a unique ventilation technology built with irregular, pentagon-shaped fibres, the team explains, all of which is designed to increase air flow through the fabric so the body stays cool and focused.

Reebok’s senior director of brand management, Inga Stenta said: “We wanted to imagine a collection of pantsuits that highlighted power and strength. Women like Clinton are tough and unapologetic. Although we don’t often see candidates sweat, the bright lights of the debate and the pressure of the national stage can raise temperatures. Performance wear seems to be the perfect choice for situations like this.

Also thrown into the suggested designs is an on-trend jumpsuit, cape and mesh neckline. The brand’s existing Dance Strappy Bra also makes an appearance. Clinton actually wore a Ralph Lauren pantsuit for the last debate.

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Digital snippets: Mid-tier blogger power, the robotics opportunity, Alibaba’s anti-counterfeiting feud

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After a week refreshing the mind and the soul at Futuro in Ibiza (an awe-inspiring experience), we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight or so. Read on for highlights from mid-tier bloggers and robots to Alibaba, Victoria’s Secret, Levi’s, WeChat and more…


  • The power of the mid-tier blogger [Racked]

  • How robots can help fashion companies drive business efficiencies [BoF]

  • Inside Alibaba’s anti-counterfeiting feud [Associated Press]

  • Why Victoria’s Secret won’t be mailing out any more catalogues [AdWeek]

  • Aerie refused to Photoshop its ads for two years and sales spiked [Mashable]

  • Project Jacquard: Google and Levi’s launch the first ‘smart’ jean jacket for urban cyclists [Forbes]

  • Fashion shake-ups go beyond designers to the C-suite [NY Times]

  • Fashion industry faces disruption from outside — and from within [FT]

  • Why lux brands love Line [Glossy]

  • With 92% of luxury brands on WeChat, here’s how they can step up their game [Jing Daily]

  • How four creative directors are using Snapchat [Glossy]

  • How Instagram’s new feed will impact brands and influencers [BoF]

  • With subscription beauty boxes, rules of e-commerce don’t apply [WSJ]

  • Why buy buttons on Pinterest and Instagram haven’t taken off for retailers [Digiday]

  • Brands want to predict your behaviour by mining your face from YouTube videos [Motherboard]

  • Chatbots won’t solve everything [BoF]

  • For the first time, Google is bringing retail ads to image search [AdWeek]

  • Shoptalk: Pondering the store’s future in an age of web buying [Associated Press]

  • Keep calm and keep shopping – how elections impact retail sales [The Conversation]

  • Why dynamic pricing just doesn’t work for fashion retailers [LinkedIn]

  • I tested Rent The Runway’s new Unlimited service. My satisfaction was… limited [Pando]

  • What does ‘innovation’ in retail look like? 8 leaders weigh in [Retail Dive]

  • Online retailers should care more about the post-purchase experience [HBR]

  • Does Kendall and Kylie’s game actually sell clothes? [Racked]

  • EasyJet’s new smart shoes guide travellers as they wander through new cities [JWT Intelligence]

  • MIT researchers create 3D-printed fur, opening up “a new design space” [Dezeen]