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ICYMI: Sephora’s inclusion training, Farfetch teams with Gucci, fashion’s child labor risks

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Sephora to close US stores for inclusion training June 5 [Retail Dive]
  • Farfetch teams with Gucci for ‘communities’ initiative [BoF]
  • The fashion supply chain is still high risk for child labor [BoF]
  • L’Oréal is launching a new skin-care brand with paper packaging [Allure]
TECHNOLOGY
  • Forget digital versus physical: The future is programmable [Vogue Business]
  • Robocrop: World’s first raspberry-picking robot set to work [The Guardian]
  • Sephora Spain is investing AI mirrors to mimic Amazon’s recommendation engine [Glossy]
  • I watched the NBA Playoffs in VR, and it’s going to change how you watch sports [Fast Company]
  • Facebook plans to launch crypto-currency [BBC]
  • What happened when I let algorithms run my life for a week [Wired]
  • The British companies pioneering AI that reads your emotions – and will revolutionise everything from shopping to sport [Telegraph]
SUSTAINABILITY & PURPOSE
  • Amazon employees are pressuring the company to become a leader on climate [The Star]
  • Vegan beauty: How conscious consumers are driving innovation in ethical cosmetics [Marketing Week]
  • Formula One champion Nico Rosberg launches new sustainable tech festival [Tech Radar]
  • This hedge fund superstar thinks climate change will impact all your investments—and soon [Forbes]
  • The cult of Eileen Fisher is recruiting millennials [Vogue]
RETAIL & E-COMMERCE
  • How Japan mastered the art of experiential retailing [Fashion United]
  • Lessons about the Chinese shopper from the country’s largest discount app [Vogue Business]
  • Retailers cash in on a ‘captive’ college campus market [Retail Dive]
MARKETING & SOCIAL MEDIA
  • Instagram Shopping used by 39% of UK Gen Zers, study finds [Mobile Marketer]
  • The North Face apologizes for Wikipedia marketing stunt [Highsnobiety]
PRODUCT
  • Nike’s new product drop has ‘Fortnite’ characters sporting signature kicks [Mobile Marketer]
  • The world’s most beautiful headphones are here, and they’re made of fungus [Fast Company]
BUSINESS
  • Revolve sets IPO range, sees $1.2B valuation [WWD]
  • Arcadia faces angry creditors in battle to stave off bankruptcy [The Guardian]
  • Canada Goose stock drops 30.9% [WWD]
  • 3 ways Millennials and Gen-Z consumers are radically transforming the luxury market [Forbes]
CULTURE
  • Nike and Virgil Abloh are opening a mentorship center in Chicago [Highsnobiety]
  • How music stars became fashion’s most bankable collaborators [Vogue]
  • Hunter celebrates Pride with special edition PLAY boot [Fashion United]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more. 

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Eileen Fisher on sustainability being key to long-term customer loyalty

Customers care about fit and style, but sustainability is an important added bonus that leads to loyalty, said Amy Hall, VP of social consciousness at Eileen Fisher at NRF’s Big Show in New York yesterday.

“If it’s not beautiful and it doesn’t fit them well, we’re not going to make the sale,” adds Hall, who has been with the womenswear label for 25 years. For its clientele, finding out products are made with eco materials in ethical factories is the icing on the cake and helps them attach a much more long lasting value to the brand.

Hall was speaking on a panel about sustainability’s new surge in popularity alongside Eileen Mockus, president and CEO of sustainable home textiles brand Coyuchi and Jason Wachob, founder and CEO of wellness platform mindbodygreen. Mockus agrees that customers are still initially drawn to a great product, and if there is a good story attached to it, it creates a longer term relationship.

The panel also touched on the importance of helping customers create an emotional connection with environmental issues. Customers don’t respond emotionally to a big, abstract issue like climate change, for example, but rather operate from a ‘me first’ mentality, says Wachob. Showing how their consumption habits may impact other human beings down the supply chain, for example, can be much more effective, adds Hall.

Sustainability is having a moment because it not only creates very positive brand associations for the consumer, but from an innovation standpoint, it is leading the charge in the fashion industry. But there are plenty of pitfalls to this booming industry, the panel argues. Hall highlights the certification system, for example, wherein there is a lot of confusion and fraud, which she believes is leading to up to half of certifications being fake or inaccurate.

In an environment where a select group of players are making strides but a much larger group is simply making noise, it is important to know how to focus. Hall suggests that brands should start with one thing, such as changing how a product is shipped, and tick it off their list before working their way up. As consumers become increasingly informed on the issue, so will their demands on how every step of the journey can play an important part in ensuring a more sustainable future.

How are you thinking about sustainability? We’re all about finding you the perfect partners to do so. TheCurrent Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business data digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Inside Target’s test store, algorithms threatening jobs, L’Occitane’s AI personalization

Target
Target

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Inside Target’s top secret test store [Co.Design]
  • How algorithms are threatening fashion’s white-collar jobs [BoF]
  • L’Occitane boosts mobile conversions by 159% with AI-powered personalization [Mobile Marketing]
TECHNOLOGY
  • What blockchain can’t do [HBR]
  • Think you know how disruptive artificial intelligence is? Think again [Forbes]
  • Top Japan fashion site bets big on custom-fit fast fashion [BoF]
  • Baidu’s self-driving buses will hit Japan’s streets next year [TNW]
  • How SK-II disrupted the beauty industry in Japan with emerging technology [TheDrum]
  • Watch MIT’s blind robot run, jump, and climb stairs [TNW]
SUSTAINABILITY
  • Factory Tour: Eileen Fisher helps make the eco-fashion dream of circularity come true [Fashionista]
  • Wrangler and MyFarms talk ‘field-level’ sustainability in new report [WWD]
RETAIL & E-COMMERCE
  • 27% of apparel sales are now online [RetailDive]
  • Why virtual reality won’t revolutionize retail, but scan-and-go will [RetailDive]
  • Sophia Webster puts her spin on experiential retail with second London boutique [WWD]
  • Reporter’s notebook: A quest for experiential retail [RetailDive]
  • Walmart.com launches 3-D virtual reality tour [WWD]
  • Amazon claims it doesn’t want to take on UPS and FedEx. So why is it introducing tons of its own Amazon delivery vans? [Recode]
  • Samsung brand experience opens its doors in the heart of Paris [BrandChannel]
  • Kirsten Green’s survival guide for the ‘retail reckoning’ [BoF]
MARKETING & SOCIAL MEDIA
  • Inside Instagram’s social shopping masterclass [BoF]
  • Hilfiger’s next TommyNow runway show to touch down in Shanghai [WWD]
  • Are influencers really worth the money? [BoF]
  • Roger Federer signs $300 million sponsorship deal with Uniqlo [BoF]
PRODUCT
  • These people with disabilities have ideas for making shopping more accessible [TeenVogue]
  • Tiffany & Co. will now let you personalize with custom symbols and monograms [Town & Country]
  • What FDA approval of CBD could mean for the beauty industry [Racked]
  • Walmart pulls “Impeach 45” t-shirts after Trump supporters threaten boycott [FastCompany]
BUSINESS
  • Paris Fashion Week’s front rows speak to fashion’s complicated stance on #MeToo [TheFashionLaw]
  • Chanel’s digital strategy takes shape amid executive shuffle [BoF]
  • Subscription box market fights fatigue [AdAge]
  • How Revolve has built a billion-dollar fashion company for millennial women [Inc]
  • Fans of ModCloth and Bonobos were aghast when Walmart bought the brands. But they’re still shopping [Quartzy]
Categories
business data digital snippets e-commerce Retail sustainability technology

ICYMI: Nobody is buying Vetements, Walmart’s high tech store, reviving H&M

Vetements
Vetements

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • 2 years after they broke the internet, it looks like nobody is buying Vetements [HighSnobiety]
  • Walmart opens first small high-tech supermarket in China [Reuters]
  • ‘It lost its focus’: Why an e-commerce push won’t be enough to revive H&M [Glossy]
  • What Trump’s trade war means for fashion [BoF]
  • Alibaba and Ford launch China’s first Tmall car vending machine [BrandChannel]
TECHNOLOGY
  • Apple’s groovy iPhone spot shows how you can now pay with a glance [Creativity]
  • Museums are the best place to find innovation in AR [VentureBeat]
  • How Tumi is using AI in marketing campaigns, online and in stores [Digiday]
SUSTAINABILITY
  • Fashion’s 7 priorities to achieve sustainability [BoF]
  • Eileen Fisher will use Salone del Mobile installation to remind the fashion world to ‘waste no more’ [WWD]
RETAIL & E-COMMERCE
  • Former Walmart CEO, of all people, says Congress should break up Amazon [Racked]
  • Ted Baker launches experiential pop-up at London’s Old Street station [TheIndustry]
  • Nike opens Unlaced, a sneaker boutique for women [BrandChannel]
  • 6 tips for taking your brand direct-to-consumer [BoF]
MARKETING & SOCIAL MEDIA
  • What Nike’s analytics platform buy says about the future of brand-consumer relationships [AdWeek]
BUSINESS
  • Kering confirms Stella McCartney split [BoF]
  • Why a potential $5bn valuation at IPO for luxury unicorn Farfetch may not be crazy after all [CB Insights]
  • Louis Vuitton’s new appointment marks an important victory for marketing hype over design [StyleZeitgeist]
  • Raf Simons’ first year at Calvin Klein delivers for PVH [BoF]
  • Lululemon stretches digital marketing wings, sees success [AdAge]
  • What’s driving retail’s sneaker obsession? [RetailDive]
  • 7 takeaways from Shoptalk 2018 [RetailDive]
Categories
business Campaigns digital snippets Editor's pick film product Retail social media sustainability technology

ICYMI: Industry faces its #MeToo moment, tech hits Olympics, Vogue and Amazon Echo Look

Tom Ford - ICYMI #metoo metoo fashion week
Tom Ford

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • New York Fashion Week: industry faces its #MeToo moment [TheGuardian]
  • Can an app launch the fashion world’s #metoo reckoning? [Vanity Fair]
  • Olympic clothing designers try to beat the cold with technology [Scientific American]
  • Vogue and GQ will test content inside Amazon’s Echo Look [Digiday]
  • Can Christian Louboutin trademark red soles? An EU court says no [NY Times]
TECHNOLOGY
  • Intel unveils smart glasses that you might want to wear [Engadget]
  • Walmart’s tech incubator buys VR startup Spatialand [Reuters]
  • Opinion: Blockchain technology will make true luxury more lucrative [JingDaily]
  • JD.com and Fung align for AI development [RetailDive]
  • Asics Ventures invests in conductivity textiles [FashionUnited]
SUSTAINABILITY
  • Eileen Fisher, Columbus Consulting reveal details for sustainable design plan [WWD]
  • Primark publishes global supplier map showing all of its factories [TheIndustry]
RETAIL & E-COMMERCE
  • Target CEO: Our personal shoppers will deliver to ‘your kitchen table’ [CNBC]
  • Macy’s plans pop-ups to amplify discovery [RetailDive]
  • Malls are dying, but things remembered is still hanging on [Racked]
  • Tips from the e-commerce giant Zalando [Maize]
MARKETING
  • Benjamin Millepied directs Ansel Elgort and Kate Mara in a mesmerizing film for Rag & Bone [CreativityOnline]
  • Nike rolls out NikePlus membership benefits [WWD]
  • Asics personal trainers will kick your butt as you use its fitness app [CreativityOnline]
SOCIAL MEDIA
  • Instagram entices brands with new shopping-enabled ads [TheDrum]
  • Pinterest sees 600 million visual searches every month [VentureBeat]
  • Swarovski and KiraKira+ launch fashion week ‘brilliance’ filter [WWD]
PRODUCT
  • UA HOVR, ushering in a new chapter of sneaker tech innovation [FashNerd]
BUSINESS
  • Canada Goose craze continues as shoppers flock to new stores [BoF]
  • British designer Misha Nonoo is rewriting fashion’s playbook [FastCompany]
  • The cautionary tale of H&M and digital disruption [BoF]
  • LVMH Luxury Ventures backs Stadium Goods [WWD]
  • Tapestry shares rise after earnings beat expectations [BoF]
Categories
business data digital snippets e-commerce social media sustainability technology

What you missed: A new textiles economy, competing with Amazon, Patagonia vs Trump

Stella McCartney and Dame Ellen Macarthur
Stella McCartney and Dame Ellen Macarthur

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Stella McCartney and Ellen Macarthur team up to tackle waste in fashion [The Industry]
  • A new textiles economy: Redesigning fashion’s future [Ellen Macarthur Foundation]
  • The future of retail in the age of Amazon [Fast Company]
  • Patagonia is suing the Trump administration [GQ]
  • 2017: the year of Gucci (and logos, slogans & sleeves), according to Lyst data [The Industry]

BUSINESS
  • Europe’s biggest mall owner buys Westfield for $25bn [Guardian]
  • Victoria Beckham raises $40 million in private equity investment [NY Times]
  • Amidst new optimism, emerging markets to overtake west in 2018 [BoF]
  • With Aday investment, H&M hopes to ‘leave stigma of fast fashion behind’ [Glossy]
  • Eileen Fisher makes strides towards circularity with ‘tiny factory’ [BoF]

SOCIAL MEDIA
  • Unwrapping Barneys’ holiday social media strategy [Glossy]
  • These retailers are #crushingit on social this holiday season [RetailDive]
  • Facebook is testing a way for brands to send mass messages via Messenger [AdWeek]

MARKETING
  • Luxury brands embrace experiential marketing to stay relevant [Skift]

RETAIL & E-COMMERCE
  • eBay now lets you start shopping with a Google Assistant smart speaker and finish on your phone [VentureBeat]
  • Death of retail? 2017 was all about the empire of luxury e-tail [NY Times]
  • Céline enters e-commerce with release of French site [WWD]
  • Everlane is opening its first stores, after years of swearing it wouldn’t [Washington Post]
  • Fruit of the Loom tries on subscription underwear [Bloomberg]

TECHNOLOGY
  • Online e-commerce giants get personal [BoF]
  • Rebecca Minkoff uses VR for planning stores [Glossy]
  • The new Reformation store is a real-life Clueless closet [TheCut]
  • BoF and Google partner on artificial intelligence experiment [BoF]
  • Facial recognition is tracking customers as they shop in stores, tech company says [CNBC]

PRODUCT
  • These were 2017’s wildest innovations in clothing technology [HighSnobiety]
  • Trending: algae, ocean plastics pave the way for more sustainable consumer products [Sustainable Brands]
  • This natural liquid silk is starting to replace oil-based plastic [Fast Company]