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business Campaigns digital snippets e-commerce product Retail sustainability technology

Shopify’s $6.6m sustainability fund, TikTok’s global rise, the new lure of the mall

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Shopify looks to fight climate change, commits $6.6 million to new sustainability fund (BetaKit)
  • The strategy behind TikTok’s global rise (Harvard Business Review)
  • Can rollercoasters and a bunny garden lure shoppers back to the mall? (BoF)
  • Germany unveils Green Button: what you need to know about the worlds first sustainable textile label (Fashion United)
TECHNOLOGY
  • Pentland brands trials AR app (Drapers)
  • How technologies like RFID elevate the customer experience (Fashion United)
  • Luxury retailers are ladling on perks to please ultra-rich clients (Wired)
  • Coca-Cola cans activate animated stories in AR (Mobile Marketer)
  • Entrupy is an app that helps authenticate your grails (Highsnobiety)
  • McDonald’s uses AI for ordering at drive-throughs (BBC News)
SUSTAINABILITY & PURPOSE
  • How designers are trying to make NYFW more sustainable (Nylon)
  • Gucci vies to be even greener (NYT)
  • Stella McCartney pens an urgent letter to the fashion industry (The Times)
  • Biodegradable clothes may fix fashion’s huge waste problem (Wired)
  • Second-hand fashion hits £187m on eBay (Fashion United)
  • Harvey Nichols dips a toe into the circular economy (Vogue Business)
  • H&M announces initiative to increase e-commerce sustainability (Fashion United)
  • Sainsbury vows to halve plastic packaging by 2025 (Retail Gazette)
RETAIL & E-COMMERCE
BUSINESS
  • Philip Green’s Topshop & Topman report £505m loss (The Guardian)
  • New York’s Fashion Week revamp: did it work? (BoF)
  • New MD at Net-a-Porter (Drapers)
  • C&A files to begin IPO Process in Brazil (BoF)
  • Q&A with Mark Parker, CEO of Nike (Fast Company)
MARKETING & SOCIAL MEDIA
  • ‘We’re doing an evolution’: Inside Playboy’s extreme makeover (Digiday)
  • In London, is Extinction Rebellion out-marketing fashion? (BoF)
PRODUCT
  • Kim Kardashian’s Skims solutionwear launches online (Fashion United)
  • Duchess of Sussex’s new charity workwear collection (Vogue Business)
CULTURE
  • James Scully calls out ‘distressing’ treatment of models at NYFW (Dazed)
  • Macy’s announces 5-point plan to promote diversity and inclusion (Fashion United)
  • How to prevent your company from cultural appropriation (Forbes)
  • How cancel culture is affecting brands (Digiday)
  • PrettyLittleThing champions diversity at NYFW (Fashion United)
  • CurvyCon proves the future of fashion is fat (Fashionista)
  • M&S presents sunflower lanyards to support customer with disabilities (Retail Gazette)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

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business digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Brand activism, Adidas on evolving dark social, the role of augmented reality this holiday


TOP STORIES
  • The thorny business of brand activism [BoF]
  • How Adidas is evolving dark social to stay ahead of the game [Marketing Week]
  • Target’s Christmas tree sales aided by augmented-reality feature [Bloomberg
TECHNOLOGY
  • DeepMind’s AlphaZero now showing human-like intuition in historical ‘turning point’ for AI [Telegraph]
  • Alphabet’s Wing spinoff is about to launch drone deliveries in Finland [Technology Review]
  • Robot janitors are coming to mop floors at a Walmart near you [Bloomberg]
  • Athlete’s Foot announces new 3D tech [Retailbiz]
  • eBay will now authenticate luxury jewelry items [TechCrunch]
  • YNAP supports Hour of Code with fashion hackathon for London children [The Industry
  • 70% of consumers still want human interaction versus bots [Retail Dive]
SUSTAINABILITY & PURPOSE
  • UN climate change chatbot makes saving the world personal [CNET]
  • Stella McCartney is on a quest to save you from the fashion industry [Wired]
  • Kering partners with Savory Institute for regenerative sourcing plan [WWD]
  • United Wardrobe launches program for brands to sell unsold stock [Fashion Network]
  • Why Chanel’s exotic skins ban is wrong [BoF]
  • Can transparency solve the consumer trust deficit? [BoF]
  • Stella McCartney, Burberry among fashion brands uniting against climate change [CNN]
RETAIL & E-COMMERCE
  • Amazon Go cashierless stores are coming to airports [Venture Beat]
  • Alibaba signs agreement with Belgium for e-commerce trade hub [Fashion Network]
  • Why luxury shopping via WhatsApp, WeChat may be the future [SCMP]
MARKETING & SOCIAL MEDIA
  • Under Armour is running a YouTube series on IGTV [Digiday]
  • Love Magazine bringing video issue to YouTube [WWD
  • Coty unveils Google Assistant tool for Clairol [WWD]
  • Swiss hotel chain offers a ‘social media sitter’ to handle your Instagram while you relax [TheNext Web]
PRODUCT
  • Marc Jacobs set to launch affordable ‘The Marc Jacobs’ line [FashionNetwork]
  • Heineken launches capsule collection with Union [FashionUnited]
BUSINESS
  • Just 20 fashion companies are making almost all of the industry’s profits [Quartz]
  • Ted Baker founder Ray Kelvin to take leave of absence [TheGuardian]
  • Calvin Klein is facing the fact that it’s a jeans-and-undies company now[Quartzy]
  • L’Oréal launches VC fund [WWD]
CULTURE
  • Virgil Abloh on the power of being creative without limits [Dazed]
  • K-pop’s popularity is starting to shape fashion worldwide [Vox]
  • The $4 trillion reason so many companies are rebranding for wellness [Quartzy]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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business Campaigns digital snippets e-commerce Events product Retail social media Startups sustainability technology

ICYMI: Alibaba smashes Singles’ Day record, 2018 as the year of Virgil Abloh and Meghan Markle, holiday catalogs

Singles' Day 200 billion yuan sales figure
Singles’ Day 200 billion yuan sales figure

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Alibaba sets Singles’ Day record with $31 billion in sales [Bloomberg]
  • Ebay declares 2018 the year of Virgil Abloh, logos and the Markle Effect [FashionNetwork]
  • Why catalogs still have a hold on holiday marketing [RetailDive]
TECHNOLOGY
  • Sephora and Google partner on hands-free experience [WWD]
  • China is now using gait recognition to identify people [FastCompany]
  • AI news anchor makes debut in China [NPR]
  • AI bots are awkwardly learning how to dress themselves [Dazed]
SUSTAINABILITY & PURPOSE
  • Is sustainability incompatible with fashion? [i-D]
  • The suddenly surging business of recycled plastic puffer jackets [Fashionista]
RETAIL & E-COMMERCE
  • Glossier opens first NYC flagship [Fashion Network]
  • Zalando looks to Alibaba for connected retail inspiration [Fashion United]
  • Amazon to inaugurate first pop-up shop in Italy [WWD]
  • Dollar Shave Club plans vending machines in high-traffic areas [Retail Dive]
  • JD.com competes for luxury partners with high-tech and white gloves [Jing Daily]
MARKETING & SOCIAL MEDIA
  • WeChat reaches 1m mini programs, half the size of Apple’s app store [TechCrunch]
  • Anya Hindmarch gets down to business, helping procrastinators and the scatterbrained [WWD]
BUSINESS
  • Black Friday 2018: Consumers are eager, more digital, and willing to spend [McKinsey]
  • Betting on Richemont’s future [BoF]
CULTURE
  • This size-inclusive lingerie show just put the Victoria’s Secret runway to shame [Teen Vogue]
  • Saint Laurent launches art project with Daido Moriyama exhibition [WWD]
  • Why fashion’s future will be shaped by male consumerism [Highsnobiety]
  • Hedi Slimane and the art of the ‘drop’ [BoF]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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mobile Retail

eBay launches personalized feature tailoring homepage to individuals

eBay Interests
eBay Interests

eBay has launched Interests, a feature that allows individual shoppers to have a tailored experience based on their passions, hobbies and style.

Currently available on the marketplace’s app and soon to launch on desktop, Interests generates a curated homepage based on a combination of user likes and dislikes and data on their individual patterns of shopping and browsing. To participate, users must answer a few questions on their hobbies and interests, such as what their favorite activities are and how they would describe their personal style.

“Our shopping experience should be as individual as each shopper on eBay,” said Bradford Shellhammer, head of browse & personalization for eBay. “By asking people to tell us a little bit about their interests, we’re delivering a personalized store built around the things you care about most.”

eBay Interests
eBay Interests

Over the last few years, eBay has been investigating different ways to make shopping on the platform more relevant for consumers who may find themselves overwhelmed with choice, or frustrated that they cannot find what they visit the site for.

In 2011 it acquired Hunch, a tech company that developed a mechanism to provide tailored recommendations; last summer, the Image Search and Find it on eBay features were introduced to enable app users to take or upload images to the platform instead of searching via text; and in late 2017, the Grouped Listings feature was launched to allow shoppers to condense similar offerings in the search results so it is easier for them to find what they want. It also has a chatbot that aims to help users with discovery.

Categories
Editor's pick mobile Retail technology

4 ways Asia is supercharging retail with tech-enabled physical experiences

Alibaba and Ford's car vending machine
Alibaba and Ford’s car vending machine

Much has been said about the death of the store at the hands of the digital era, but retailers and brands with physical footprints are increasingly harnessing technology to instil a sense of connectivity and immersion in their spaces.

Front and center within that is the Asia market, which is setting the standard by responding to consumers’ avid connected behavior and facilitating increasingly digitized physical journeys that perfectly blend both realities.

Here, we highlight four of our favorite recent brand examples.

Ford and Alibaba’s unstaffed car vending machine

Chinese e-commerce giant Alibaba has partnered with automaker Ford on a cat-shaped car vending machine in China that allows potential buyers the chance to try-before-they-buy. The structure, located in Guangzhou, is completely self-directed and available only to Alibaba’s Super Members, the highest tier of membership in the retailer’s program.

Once users go through a background check on the Alibaba app, they can select their preferred vehicle and head to one of the Super Test-Drive Centers. Arriving at the location, they can use either facial recognition or a login code to trigger the test-drive experience, which they can do for up to three days.

Starbucks’ augmented coffee mecca

Starbucks Reserve Roastery AR experience
Starbucks Reserve Roastery AR experience

Starbucks meanwhile is focusing on augmented reality in its new Shanghai Reserve Roastery, where the coffee brand tapped into the Chinese consumer’s mobile-first behavior by creating a digital scavenger hunt.

Available through Taobao, consumers have to scan a code in-store and then proceed to scan coffee machines and brewers around the store to trigger content. Doing so with such physical objects activates animations on the mobile screen, and then offers the user more information on the coffee making process, such as how specific machines roast the coffee.

By offering consumers more branded storytelling through mobile, the company aligns with its Reserve Roastery concept ethos, which is to act as a mecca on all things coffee-making, and serve avid customers accordingly.

Shiseido’s smart diagnosis and brand content mirrors

Shiseido's smart mirror
Shiseido’s smart mirror

Smart mirrors might not be anything new within the ‘tech in-store’ discussion, but at Shiseido’s recently opened flagship in the Ginza Six shopping complex in Tokyo, the connected device offers more granular and personalized content than we’ve seen before, including around diagnosis.

Customers visiting the store can have their picture taken by a smart mirror, which results in a skin analysis and step-by-step guidance on screen on how to apply a curation of products. Afterwards, users can scan a QR code generated on the screen to put their counselling data on their own phone.

Additional features in Shiseido’s tech-enabled store, include screens that change visuals whenever someone is within two meters of them, as well as smart tables that recognize when a specific product has been picked up, and generate information on a smart screen accordingly.

Jack & Jones and Vero Moda’s facial recognition payments

Jack & Jones
Jack & Jones

You can’t talk about Asia without mentioning WeChat, and in this instance the future of payments. Danish fashion brands Jack & Jones and Vero Moda, part of the Bestseller group, have recently opened smart stores in two Chinese locations that are powered by Tencent’s facial recognition technology, allowing customers to pay with their face.

Located in Shenzhen and Guangzhou, the smart stores allow shoppers to shop without the need for cash or even their mobile phones. After completing the facial recognition registration at digital kiosks in-store, shoppers become members of the Tencent’s “AI Club”, which is powered by WeChat Pay. When checking out, they can then use the feature to complete the payment, which is debited through their WeChat wallets.

Beyond cashless (and mobile-less) payment capabilities, the entire store experiences can be automated. At the fitting room, the same technology is applied – once the shopper is recognized by a smart screen, they can receive recommendations based on past purchases.

Categories
digital snippets e-commerce product Retail social media sustainability technology

ICYMI: Facebook in crisis, AR unboxing from Adidas, ASOS’ new online sizing feature

Facebook

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • What the Facebook crisis means for fashion advertisers [BoF]
  • With virtual ‘unboxing’ site, Adidas Originals looks to shake up sneaker drops [Glossy]
  • ASOS’s new sizing feature just made shopping a whole lot better [Refinery29]
  • Everlane’s five tactics for winning at physical retail [BoF]
TECHNOLOGY
  • eBay uses augmented reality to help sellers find the right box for their product [VentureBeat]
  • Blockchains could upend the fashion business [BoF]
  • Google’s new experiment lets you tag digital graffiti in the real world [Co.Design]
SUSTAINABILITY
  • Wrangler’s suppliers to adopt new water-saving technology [WWD]
  • How fashion and beauty people really feel about packaging waste [Fashionista]
  • The Great Pacific Garbage Patch isn’t what you think it is [NatGeo]
RETAIL & E-COMMERCE
  • The rise of experiential commerce [TechCrunch]
  • How 3 growing niche brands are simplifying e-commerce [AdWeek]
  • John Lewis offers in-app personal stylists and H&M a nailbar as part of a move to ‘experiential retail’ [InternetRetailer]
  • Walmart’s e-commerce CEO explains why its many acquisitions will help it reach millennials [AdWeek]
  • Starbucks launches ‘Tryer’ location to encourage new ideas [RetailDive]
  • Depop marketplace headed to physical retail in LA, NY [WWD]
  • India’s e-commerce market is exploding—and how [QZ]
MARKETING & SOCIAL MEDIA
  • Glossier’s customer obsession is about stirring up conversation [RetailDive]
  • Winona Ryder and Elizabeth Olsen dance in the streets of Buenos Aires in latest H&M ad [Campaign]
  • Pinterest thinks the future lies in visual discovery—and wants retailers to take notice [AdWeek]
  • Snapchat is doling out free stats to brands on how many users visit their locations [AdWeek]
PRODUCT
  • Zips. Toggles. Pumps. The end of shoelaces? [BoF]
BUSINESS
  • Is dry cleaning dying? [Racked]
  • Louis Vuitton names Virgil Abloh as its new menswear designer [BoF]
  • Kim Jones appointed artistic director at Dior Homme [TheIndustry]
  • Zalando entering the beauty market both off and online [WWD]
  • Rent the Runway’s “wardrobe in the cloud” is opening up to other clothing brands [FastCompany]
Categories
business digital snippets e-commerce product Retail social media technology

ICYMI: Starbucks’ blockchain rewards scheme, luxury in the age of digital Darwinism

Starbucks’ Rewards scheme
Starbucks’ Rewards scheme

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Starbucks’ Rewards scheme is part of its much bigger vision for a blockchain-backed digital currency [TheDrum]
  • Luxury in the age of digital Darwinism [McKinsey]
  • Meet fashion’s first computer-generated influencer [BoF]
  • Instagram appeal: How social media is changing product development in beauty [Digiday]
TECHNOLOGY
  • Retail spending on AI to reach $7.3B by 2022 [Retail Dive]
  • MIT scientists created accessories that change color to match your outfit [QZ]
  • The Grammys brought IBM Watson’s artificial intelligence to the red carpet [AdWeek]
  • Walmart’s new robots are loved by staff—and ignored by customers [TechnologyReview]
RETAIL & E-COMMERCE
  • Bonobos CEO Andy Dunn explains the Walmart acquisition: ‘We have a safe and permanent home’ [Glossy]
  • Personalization is a priority for retailers, but can online vendors deliver? [AdWeek]
  • H&M moves into the off-price marketplace with Afound [FashionUnited]
  • Selfridges launches world’s first in-store boxing gym [FashionNetwork]
  • Mashable and eBay team up for launch of shoppable images pilot [TheDrum]
PRODUCT
  • Adidas Boost: the sneaker technology that changed a company’s fortunes [GQ]
  • GlassesUSA.com to launch 3D printable glasses [FashionUnited]
  • Amazon just patented some creepy “Black Mirror”-esque tracking wristbands [FastCompany]
BUSINESS
  • After 15 years, eBay plans to cut off PayPal as its main payments processor [Recode]
  • Ralph Lauren is discovering how hard it is to fix a brand [Fortune]
  • H&M admits ‘mistakes’ in handling shift to online shopping [FT]
  • JD.com puts France at the heart of its internationalization strategy [FashionNetwork]
Categories
business data digital snippets e-commerce social media sustainability technology

What you missed: A new textiles economy, competing with Amazon, Patagonia vs Trump

Stella McCartney and Dame Ellen Macarthur
Stella McCartney and Dame Ellen Macarthur

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.


TOP STORIES
  • Stella McCartney and Ellen Macarthur team up to tackle waste in fashion [The Industry]
  • A new textiles economy: Redesigning fashion’s future [Ellen Macarthur Foundation]
  • The future of retail in the age of Amazon [Fast Company]
  • Patagonia is suing the Trump administration [GQ]
  • 2017: the year of Gucci (and logos, slogans & sleeves), according to Lyst data [The Industry]

BUSINESS
  • Europe’s biggest mall owner buys Westfield for $25bn [Guardian]
  • Victoria Beckham raises $40 million in private equity investment [NY Times]
  • Amidst new optimism, emerging markets to overtake west in 2018 [BoF]
  • With Aday investment, H&M hopes to ‘leave stigma of fast fashion behind’ [Glossy]
  • Eileen Fisher makes strides towards circularity with ‘tiny factory’ [BoF]

SOCIAL MEDIA
  • Unwrapping Barneys’ holiday social media strategy [Glossy]
  • These retailers are #crushingit on social this holiday season [RetailDive]
  • Facebook is testing a way for brands to send mass messages via Messenger [AdWeek]

MARKETING
  • Luxury brands embrace experiential marketing to stay relevant [Skift]

RETAIL & E-COMMERCE
  • eBay now lets you start shopping with a Google Assistant smart speaker and finish on your phone [VentureBeat]
  • Death of retail? 2017 was all about the empire of luxury e-tail [NY Times]
  • Céline enters e-commerce with release of French site [WWD]
  • Everlane is opening its first stores, after years of swearing it wouldn’t [Washington Post]
  • Fruit of the Loom tries on subscription underwear [Bloomberg]

TECHNOLOGY
  • Online e-commerce giants get personal [BoF]
  • Rebecca Minkoff uses VR for planning stores [Glossy]
  • The new Reformation store is a real-life Clueless closet [TheCut]
  • BoF and Google partner on artificial intelligence experiment [BoF]
  • Facial recognition is tracking customers as they shop in stores, tech company says [CNBC]

PRODUCT
  • These were 2017’s wildest innovations in clothing technology [HighSnobiety]
  • Trending: algae, ocean plastics pave the way for more sustainable consumer products [Sustainable Brands]
  • This natural liquid silk is starting to replace oil-based plastic [Fast Company]
Categories
data e-commerce Editor's pick Startups technology

Artificial intelligence dominates the retail conversation at Shoptalk Europe

Target is using Pinterest's Lens visual search technology
Target is using Pinterest’s Lens visual search technology

If there was one overarching term at Shoptalk Europe this week, it was artificial intelligence. From machine learning to visual search, natural language processing and more, the role of systems that facilitate smarter and more personalised customer experiences was key.

Keynote talks from Google, Alibaba, Westfield and more all referenced such a focus, with repeats of numerous big stats bandied about in terms of where this space is moving. By 2020, 85% of customer interaction in retail will be managed by AI, according to Gartner, multiple speakers said. And 30% of all companies will employ AI to augment at least one of their primary sales processes by the same time period, they further added.

“We’re putting AI front and centre as a driving force to make [smart commerce] happen,” noted eBay’s chief product officer, RJ Pittman. “The curve is steep but the opportunity is extraordinary. So we’re going to start climbing; we’re right at the precipice of a transformational inflection point.”

He referenced the company’s Shopbot on Facebook Messenger, as well as its Google Home pricing tool for sellers. AI is what will make commerce more personal, he explained, and importantly also scaleable.

Other such initiatives were referenced throughout the conference too. Levi’s noted its virtual stylist chatbot, created with Mode.ai, which aims to replicate the experience customers have in store by helping them with the fit and style of jeans to suit them.

Topman’s global digital director, Gareth Rees-John, highlighted his work with a Canadian company called Granify to help optimize the menswear store’s e-commerce conversion rates by serving different messages to shoppers when they are at flight risk. The notifications use machine learning to address issues that will help retain the individual in question, such as letting them know an item is low in stock, as one example. It’s seeing an uplift of 3-5% in doing so.

Flash sales site BrandAlley meanwhile, outlined how it works with marketing automation company Emarsys for persona based targeting in its email campaigns, which has led to a 16% conversion lift. And AI firm Sentient Technologies showed how providing 256 real-time website design variations for consumers for Swedish flower delivery chain Euroflorist, has resulted in a 17% increase in conversions.

An underlying thread throughout however, was how much more work there is to be done to move towards true personalisation. Rees-John reminded the audience how many retailers are still operating on legacy systems with “jumbled data” making it hard to move forward fast, for instance. His focus, he said, is on “making little changes that have robust business cases”.

Meanwhile, Bruce Macinnes, chairman of BrandAlley, noted that he hopes to move towards personalising the entire customer journey from homepage to checkout. “We have plenty of personalised content along that journey but it’s not fully personalised yet and we believe there is a way to go to using all the data that we have,” he explained.

Charmaine Huet, chief marketing officer of Woolworths South Africa, wants to work towards having millions of different communications plans every day. “78% of our revenue comes from credit cards, so we already know a lot about our customers. Now what we’re really thinking about is how do you really personalise the experience for them and how do you create content that is really personalised and resonates with [each of them] – and this is really difficult, it takes humans and data and AI.”

Vladimir Stankovic, global digital and e-commerce director at Camper, said AI can be seen as the enabler for all this. “It will allow us to get closer to our consumer, to give them what they want.” His big hopes lie in how it can impact discovery: “Natural language processing and visual search are providing new ways to discover product. I believe there is huge value from this technology.”

Visual search companies particularly dominated the exhibit floor, including the likes of Slyce, which works with Tommy Hilfiger, and Fashwell, which works with Zalando. Ted Mann, CEO of the former, said being able to search through your camera lens will become common practice for shoppers down the road, noting new functionalities his team is adding including being able to use visual search to create wishlists and to fill shopping baskets.

In his keynote talk, Tim Kendall, president of Pinterest, likewise said “the future of discovery will be visual”. He pushed the idea that Pinterest is aiming to do to discovery what Google did to search, with visual search at the heart of achieving that.

The company’s Lens tool, which allows customers to find similar items from its database by searching through their cameras, is being heavily integrated in the shopping space. It recently launched a partnership with Target on that basis, similarly starting with a registry experience.

“This Pinterest partnership quite literally helps us shorten the distance from when our guests have an idea to when they’re ready to make a purchase,” said Rick Gomez, chief marketing officer at Target, at launch. “It’s another way we’re making it easy and fun for our guests to explore and find new products.”

Ultimately the goal, said Huet of Woolworths South Africa, is for automation in retail processes to do just this: allow more frictionless shopping, as well as a level of personalised experience so consumers can spend more time doing (and finding) what they really want.

AI in its various forms, is helping shopkeepers move this forward. “Just look at this conference; AI is already here,” said Pittman of eBay. “I say embrace it. And then go build something great.”

This post first appeared on Forbes

Categories
digital snippets e-commerce product social media technology

What you missed: See-now-buy-now, Nicopanda x Amazon, Kering tops sustainability index

Nicopanda spring 2018 will see one-hour delivery from Amazon
Nicopanda spring 2018 will see one-hour delivery from Amazon

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.


TOP STORIES
  • Three seasons in, see-now-buy-now is going nowhere [Glossy]
  • Amazon tests one-hour catwalk-to-doorstep deliveries at Nicopanda show [Reuters]
  • Kering tops the Dow Jones Sustainability Index once more [FashionUnited]
  • British Fashion Council launches climate change initiative with Vivienne Westwood [BoF]

BUSINESS
  • The trouble with Topshop [BoF]
  • Hermès hits record first-half profit [FT]
  • BFC/Vogue Designer Fashion Fund announces JD.com partnership [The Industry]
  • Giorgio Armani on London fashion week: ‘It’s the only true city where you see the creative turmoil’ [The Guardian]

SOCIAL MEDIA
  • Victoria Beckham takes top spot in digital engagement during NYFW [WWD]
  • How Mario Testino found a new lens through Instagram [Campaign]

MARKETING
  • Mick Rock shoots Rome residents for Gucci campaign [Dazed]
  • Inside Dior’s first micro-influencer campaign [Glossy]
  • Puma signs long-term partnership with Selena Gomez [FashionUnited]

RETAIL & E-COMMERCE
  • Liu Qiangdong, the ‘Jeff Bezos of China’, on making billions with JD.com [FT]
  • eBay moves into luxury with fashion start-up Spring [Racked]

TECHNOLOGY
  • All the tech plans for Tommy Hilfiger’s LFW show [Forbes]

PRODUCT
  • Stone Island’s thermo-sensitive ice knitwear collection changes colour in cold weather [Design Boom]
  • Nike introduces Flyleather, its latest ‘super material’ [BoF]
  • Nike unveils ‘connected’ jersey for NBA partnership [BoF]

START-UPS
  • Fashion start-up wants customers to be able to customise every item they buy [PSFK]
  • Natalie Massenet joins seed funding for hosiery start-up Heist [BoF]