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social media

Oasis invites consumers to #springasmile with virtual good deed generator

SpringASmile1

Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of kindness in a bid to make people smile.

The UK-based retailer has introduced a virtual good deed generator at springasmile.com that inspires users with ideas for things they could do through a slot machine-like experience. At the click of a button (spin), keywords like ‘buy’, ‘give’ and ‘make’ are surfaced in the left hand window, alongside ‘someone flowers’ through to ‘coffee for the next person in line’ on the right.

springasmile_oasis2

Once achieved, the user is invited to nominate three friends to do the same via Facebook or Twitter before they receive a plaque stating what they’ve pledged. Oasis refers to this as the “perfect way to pay it forward and raise a smile amongst even the grumpiest of friends”.

The site also encourages users to revisit and upload a photo or video of their #springasmile in action into the “good deeds album”. All round, it’s a lovely and very sweet experience.

Side note – some of the early tweets around #springasmile come from employees at the company. If anyone thought this was a campaign just for external consumption you’d be wrong. The positive effect it’s seemingly had internally is impressive. One such comment: “Even though I had a crazy day and left 2 hours after eveyone else I had the best day! Can’t stop grinning :D… Thats when you know you’ve chosen the right career and you work for lovely people! #springasmile.”

Below too is what the head office therefore looked like this week (Image credit: @AmieMartin_). A winner through and through…

Oasis_springasmile2

Categories
digital snippets e-commerce film social media Startups

Digital snippets: Fabergé, Dior, Gucci, Marc by Marc Jacobs, H&M, J.Crew and Kate Spade

A round-up of the latest stories to know about surrounding all things fashion and tech:

 

  • Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment ever in the US [Fashionista]
  • Dior explores global flower sourcing with interactive map [Luxury Daily]
  • James Franco directs video for Gucci (as above) [WWD]
  • Marc by Marc Jacobs line crowdsources models with #castmemarc campaign on social [Vogue.co.uk]
  • YouTube fashion viral: Miranda Kerr is selfie obsessed in H&M’s spring 2014 campaign [Fashionotes]
  • J.Crew and Kate Spade to foster the next big fashion tech start-ups through new accelerator program [Co.Design]
  • IMG Fashion’s partnership with Tencent aims to boost Fashion Week China exposure  [JingDaily] bit.ly/1ltgJFZ
  • Fashion in the age of Instagram [NY Times]
  • How iBeacon and similar technology will change retail [eMarketer]
  • Five examples of how marketers are using iBeacons [Econsultancy]
  • ‘Showrooming’ hits luxury fashion – lack of e-commerce presence means clients buying elsewhere online [WSJ]
  • Luxury brands are stupid to snub the internet [BusinessWeek]
  • Decoded Fashion founder: ‘Designers need to launch like start-ups’ [The Guardian]
  • New app, Think Dirty, tracks the nasty chemicals in the beauty products you put on your face [Co.Exist]
  • The camera-wielding boyfriends behind fashion’s most famous bloggers [Fashionista]
  • How LiketoKnow.it is changing Instagram by monetising your photos [Pinetop Group]
  • Op-ed: The companies with the best software will lead fashion [BoF]
Categories
social media technology

Fabergé fans to create digital portrait animations at Harrods

Fabergé Cinescope - Firebird in Cage

Fabergé is set to host a heritage-inspired digital installation in Harrods as part of its Easter-themed pop-up from April 1 – 21.

The ‘Fabergé Cinescope’ will enable visitors to try on jewellery via a digital mirror and then create a one-of-a-kind animated portrait of themselves that can be shared across social media.

These portraits are based on a Victorian novelty concept – the trompe-l’oeil optical effect created by placing two images on either side of a disk and rotating them quickly to make them look like one (as per the video below).

Fabergé says marrying innovation with tradition is always its aim, and in this case its “transforming a period toy into a digital-age concept”.

The initiative is being run in collaboration with Russian style icon Miroslava Duma. It will also see the story of the Fabergé jewellery house retold via the Harrods windows, and an ‘Egg Bar’ showcasing the iconic precious egg pendants. An exhibition space will present other historic pieces from the brand, including the original 1901 Fabergé Apple Blossom Egg never seen before in the UK.