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Vero Moda supports Movember with moustache selfies campaign in-store

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Vero Moda is pushing a fun hashtag campaign in its stores to help raise awareness for Movember this year.

The Denmark-based label has placed a series of moustaches in all its dressing rooms allowing shoppers to snap ‘selfies’ of themselves and then share the results over Instagram using #veromodamo.

Reads a sign in its windows: “Come into the Vero Moda dressing room and support the men in your life.”

Every photo shared will see €0.10, up to €35,000 donated to the Movember Foundation to help raise awareness of prostate and testicular cancer. The results are also being hosted on mo.veromoda.com.

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Roger Vivier releases shopper-themed iPad game

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans.

Available for the iPad, the app-based game invites users to help a shopper rearrange her latest purchases before her wardrobe overflows. They do so by pairing up shoes for instance, or clicking on the infamous Roger Vivier buckle to free up more space, all the whlie avoiding numerous traps throughout. Levels range from fashion beginner to shopaholic.

“Having fun with fashion –the essence of Vivier!” read a note on Facebook announcing it a couple of weeks ago. The aim is also to help fans rediscover some of the company’s most iconic designs. Will it convert to sales, I’m not so sure… but it’s a cute attempt.

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