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First look: seven of the best autumn/winter 2014/15 fashion films so far

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The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them all, a series of new fashion films too. Here’s a pick of some of the best so far…

  • 1. Kenzo’s journey into an “unfamiliar world”, starring Guinevere Van Seenus and Robert McKinnon by Toiletpaper magazine:

  • 2. Tamara Mellon’s way out west collection, as modelled by “Kowboy Karlie” (Kloss) shot by Tom Craig:

  • 3. Fendi showing off its new Color Block Eyewear Collection with a spot featuring guest singer Kiesza:

  • 4. Mulberry in the Scottish highlands, shot by Tim Walker and starring Cara Delevingne:

  • 5. Givenchy’s private party with models Kendall Jenner, Julia Noblis, Mariacara Boscono, Jamie Bochert and Peter Brant II, shot by Mert Alas and Marcus Piggott:

  • 6. Donna Karan’s Woman in Motion, starring Karlie Kloss by Steven Sebring:

  • 7. T by Alexander Wang’s humorous turn once again, this time featuring Chris Kattan as Mango, a character from Saturday Night Live, alongside rapper and choreographer Sharaya J and a handful of industry cameos:

And one for luck from Swide.com… male SS15 Dolce & Gabbana models. Hitting on you. On helium.

You’re welcome…

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digital snippets film Uncategorized

Digital snippets: Donna Karan, Kate Spade, Natalie Massenet, Tommy Hilfiger, Alexander Wang

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]
  • Kate Spade’s digital play [WWD]
  • British fashion gets a web dynamo: Natalie Massenet [NY Times]
  • Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]
  • T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]
  • Rachel Roy opts for digital runway show [WWD]
  • Whistles launches new website [Whistles]
  • Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]
  • How Pose became the ‘Instagram of fashion’ [Mashable]
  • Here’s Net-a-Porter’s new magazine The Edit [Fashionista]
  • Pinterest’s retail problem [AdWeek]
  • Ebay in agency talks over fashion project [Campaign]
  • Seven apps perfect for fashion week (or any week) [Refinery29]
  • Branded mini-movies as China marketing tool: boom or bust? [JingDaily]
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digital snippets mobile social media Uncategorized

Digital snippets: Burberry, Donna Karan, Chanel, Oscar de la Renta, Sephora

As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week.

We’ll be back in January, as previously mentioned with a very exciting update… Until then, happy holidays!

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  • Square to announce payment trial with Burberry, its first luxury brand partner [TheNextWeb]
  • Donna Karan launches new celebrity dressing app (as pictured) [WWD]
  • Chanel strengthens digital brand experience via site relaunch [Luxury Daily]
  • Oscar de la Renta taps social media to recruit focus group [L2 Think Tank]
  • Sephora wins digital innovator award in prestige category [WWD]
  • The 20 biggest brand fails of 2012, featuring Harvey Nichols, Gap and La Redoute [AdWeek]
  • Fashion 2.0: amongst promises of a perfect fit, what fits and what doesn’t? [BoF]
  • Shopping sites open brick and mortar stores [NY Times]
  • Retail display plays product demo when customers select various items [PSFK]
  • How Stylistpick used personalisation to increase conversions by 33% [Econsultancy]
Categories
digital snippets e-commerce mobile social media Uncategorized

Digital snippets: H&M, Christian Louboutin, Klout, Wonderbra, Angry Birds

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • H&M’s controversial computer-generated lingerie models (as pictured) [The Cut]
  • Christian Louboutin to launch European transactional website in early 2012 [Vogue.co.uk]
  • Opinion piece: should Klout really have clout? [DKNY PR Girl]
  • Twitter launches brand pages [AdAge]
  • Online holiday spending fueled by mobile and tablets transactions [WWD]
  • Wonderbra’s new social media campaign encourage women to “take the plunge” [NewMediaAge]
  • Wife of Rovio boss Peter Vesterbacka, wears Angry Birds dress to Finnish Palace [Telegraph]
  • UK Marie Claire to launch first iPad app [The Drum]
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film Uncategorized

A pick of the best AW11/12 campaign films

Amid the fasion week madness, here’s a little respite with a highlight of 10 of the best autumn/winter 2011/12 campaign films:

1. Lanvin’s madcap dancers

2. Mulberry’s CGI woodland feast

3. Hermès by Nick Knight

4. Vanessa Bruno’s haunting yet beautiful portrayal of Kate Bosworth

5. Dior Homme’s The Wanderer, an eerie depiction of an isolated surburbia

6. Alexander Wang’s dark tale in an abandoned Brooklyn grain factory

7. Miu Miu’s Muta, the second film in its Women’s Tales series

8. Donna Karan’s The Power of a Woman

9. Emanuel Ungaro’s Cinq à Sept by Ruth Hogben

10. Mugler’s Gaga / Zombie boy collaboration

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Uncategorized

Donna Karan launches ‘The Power of a Woman’ campaign short

 

Donna Karan has released a short film to accompany its autumn/winter 2011/12 ad campaign.

Directed by Inez & Vinnodh, it goes by the title of “The Power of a Woman”, and takes its inspiration from the brand’s 1992 campaign featuring model Rosemary McGrotha being sworn into office.

“It doesn’t take an ad campaign to make women feel powerful, but oftentimes how we dress plays a huge roll in how we feel,” wrote DKNY PR Girl on her blog. “For Fall 2011, Donna is once again inspired by a woman empowered. She’s powerful because she makes a difference. She’s powerful because she can be anything- a Senator, a Presidential candidate, a Mother.”

Isabeli Fontana stars.

See the complete video, here. And the print ads, here.