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ICYMI: H&M x Moschino’s AR launch, Walmart’s tech transformation, Massive Attack’s DNA album

H&M X Moschino
H&M X Moschino AR experience

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • H&M creates augmented reality experience for Moschino collab [WWD]
  • Walmart doubles down on its transformation into a technology company [Forbes]
  • Massive Attack are releasing an album in a new format: DNA [WIRED]
TECHNOLOGY
  • Smart speaker adoption has nearly doubled in a year [RetailDive]
  • DTC hair-color brand Madison Reed is launching virtual try-on features [Glossy]
  • Google Lens comes to Google Images for searching – and shopping [TechCrunch]
  • Facebook confirms it’s building augmented reality glasses [TechCrunch]
SUSTAINABILITY & PURPOSE
  • How Ikea and HP want to help keep plastic out of the ocean: make stuff from it [FastCompany]
  • PrimaLoft unveils its first fully recycled, biodegradable fiber [WWD]
  • Coach becomes the latest luxury house to ditch real fur [The Industry]
  • Guess takes its wardrobe recycling program with I:CO nationwide [FashionUnited]
RETAIL & E-COMMERCE
  • ‘Retailers have to be ready for it’: visual search sits on the brink of a breakthrough [Digiday]
  • Retailers flummoxed about how to handle ‘serial returners’ [RetailDive]
  • Target clears 250K square feet of space for toy experiences [RetailDive]
  • The secrets to Selfridges’ success [BoF]
MARKETING & SOCIAL MEDIA
  • You can now book travel by taking an Instagram screenshot [Quartzy]
PRODUCT
  • Virgil Abloh’s Louis Vuitton is giving away club night T-shirts [Highsnobiety]
BUSINESS
  • Future-proofing the Ermenegildo Zegna Group [BoF]
  • Debenhams makes record annual loss and plans up to 50 store closures [BBC]
  • Richemont, Alibaba join forces on retail platform for China [BoF]
CULTURE
  • At Sephoria, everyone got to be an influencer [Fashionista]

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business digital snippets e-commerce social media Startups technology

What you missed: 3D printing for customisation, against see-now buy-now, Stitch Fix to IPO?

Ministry of Supply is betting big on the power of 3D printing
Ministry of Supply is betting big on the power of 3D printing

A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news.


TOP STORIES
  • Ministry of Supply is betting big on the power of 3D printing [Glossy]
  • The case against ‘see now, buy now’ [BoF]
  • Stitch Fix said to be mulling Initial Public Offering [Bloomberg]
  • The myth of the ‘store of the future’ [Glossy]

BUSINESS
  • Triggering Article 50: What Brexit means for fashion [BoF]
  • Amazon buys Souq.com as Middle East online market takes off [Bloomberg]
  • Can Jet.com take a bite out of Amazon Fashion? [BoF]
  • BFC launches British high-end manufacturers database [The Industry]

SOCIAL MEDIA
  • How Instagram beat out Snapchat as fashion’s ‘social darling’ [Glossy]
  • Retailers can now make Instagram posts much more shoppable [AdWeek]
  • Facebook continues its video push with shoppable ad format for mobile [Campaign]
  • 6 ways luxury brands use WeChat for marketing campaigns in China [JingDaily]

MARKETING
  • This agency used a weather balloon to fly Nike’s new Vapormax shoe into space [AdWeek]
  • Shinola’s uplifting new ads celebrate America’s builders, makers and do-gooders [AdWeek]
  • M&S’ advertising rethink will not see it target ‘Mrs M&S’ [The Drum]
  • Sainsbury’s Tu Clothing ad campaign changes according to real-time weather forecasts [WGSN]

RETAIL & E-COMMERCE
  • House of Fraser turning to experiential retail [Fashion United]
  • How retailers can drive profitable growth through dynamic pricing [McKinsey]
  • How Generation Z is transforming the shopping experience [Retail Dive]

TECHNOLOGY
  • Retailers explain how AI is being used in fashion [Glossy]
  • Report: Amazon Go public opening postponed over tech hiccups [Retail Dive]
  • Did people suffer for your cotton shirt? DNA tagging lets you track its origins [Fast Company]
  • It only took 5,000 years, but the flip-flop is finally getting smarter [Fast Company]

START-UPS
  • Kering teams With Plug and Play on fashion sustainability start-up accelerator [Footwear News]
  • Tristan Walker: ‘No one wants to fund e-commerce companies anymore’ [Recode]
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data digital snippets e-commerce mobile product social media Startups technology

Digital snippets: Pokémon Go, McQueen’s DNA, luxury’s executive changes, AI, VR and more

McQueen pure human - digital snippets
Alexander McQueen’s DNA turned into leather in designer Tina Gorjanc’s Pure Human project

If there’s one thing that’s grabbed everyone’s attention this past fortnight, it has of course been Pokémon Go. The augmented reality mobile game has reportedly gained as many users as Uber and Tinder, topped Twitter’s daily users, and started seeing people spend more time with it than in Facebook. It also caused Nintendo’s share price to increase by more than $7bn.

We published a great piece looking at what retailers can learn from it in a broader location-marketing sense.  Also worth reading is this story tracking the retail invasion of Pokémons, via Racked, and another looking at why retailers should care about Pokémon’s forthcoming ads.

Beyond that, the news to know in the fashion, digital comms and technology space this week (and there’s a lot of it!), spans everything from an experiment with DNA in textile design to the plethora of changes at the helm of the industry’s luxury houses, the impact artificial intelligence might have on brands, not to mention how we’re faring with virtual reality so far…


  • Fashion that gets under the skin – designer creates leather prototypes grown from Alexander McQueen DNA (as pictured) [NY Times]

  • Luxury fashion: a year of big moves [The Industry]

  • Amazon Prime Day: Wow… but not yet a fashion must-buy [Trendwalk]

  • What Amazon could learn from Yoox Net-a-Porter, the “world’s biggest luxury fashion store” [Quartz]

  • Fashion apparel retailing in the age of artificial intelligence [WWD]

  • Luxury brands get off to an awkward start with virtual reality [Glossy]

  • Is a holographic fashion show for VR clothing the future? [The Creators Project]

  • The store of the future: physical retailers must stage experiences, embrace omnichannel and harness data [BoF]

  • 5 ways shoppers are using mobile to make purchase decisions, according to Google [Fashionista]

  • Sephora is driving mobile sales with Tinder-like features and digital mad libs [Ad Week]

  • Stores must learn to think like Facebook [BoF]

  • Warby Parker is offering Snapchat-exclusive sunglasses [Techcrunch]

  • Birchbox tests Snapchat for customer service – turns to revamped video and voice calling feature [Digiday]

  • Why advertisers are forking over big bucks for custom Snapchat lenses [Ad Week]

  • Snapchat is looking at a way to recognize objects in your snaps and serve you related ads [Business Insider]

  • New study says people are more likely to buy from brands that use virtual reality [Ad Week]

  • Luxury brands embrace digital, but still wary of programmatic [The Drum]

  • Using an algorithm to figure out what luxury customers really want [HBR]

  • Amazon is developing a 3D modelling system to solve online clothes shopping’s biggest problem [Quartz]

  • How the future of fit could spell the end of retail returns [Retail Dive]

  • Back to bricks and mortar: how e-commerce has embraced the real world [The Guardian]

  • Where machines could replace humans—and where they can’t (yet) [McKinsey]

  • Confessions of a fashion start-up founder: ‘Fashion tech is the Wild West’ [Glossy]

  • 3 need-to-know live streaming apps in China (and how bloggers & brands are using them) [WGSN]

  • Payments firm Klarna adds Lyst to its collection [Reuters]

  • How valuable is trend forecasting in the post-internet age? [NJAL]

  • These acrylic nails double as an Oyster Card [PSFK]