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ICYMI: Reinventing the checkout line, fashion’s data war, the void of the pop-up experience

Retailers are re-inventing the checkout line
Retailers are re-inventing the checkout line

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • How retailers are reinventing the checkout line [BoF]
  • Fashion’s data war [WWD]
  • The existential void of the pop-up ‘experience’ [NY Times]
  • Mulberry launches interactive retail experience for the holiday season [TheCurrent Daily]
TECHNOLOGY
  • Alibaba and Amazon move over, we visited JD’s connected grocery store in China [TechCrunch]
  • Ford and Walmart to partner on self-driving deliveries [Engadget]
  • How retailers can tell stories by reading emotions [RetailDive]
  • New York Is a genuine tech hub (and that was before Amazon) [BoF]
  • Walmart is using virtual reality to train its workforce for Black Friday [Vox]
SUSTAINABILITY & PURPOSE
  • Big names from fashion, music and art team up for #PassOnPlastic pop-up [The Industry]
  • Kering Foundation unveils campaign against cyberbullying [WWD]
  • Avon fights for LGBTI rights alongside the United Nations [Fashion Network]
RETAIL & E-COMMERCE
  • Talk to me: The rise of voice commerce [WWD]
  • Denim tailors and t-shirt tattoo parlours: Inside Levi’s New Times Square flagship [BoF]
  • Chinese shoppers crave experiences with their bags, LVMH says [Bloomberg]
  • FAO Schwarz puts a new spin on its dance-on piano as part of splashy NYC comeback [CNBC]
MARKETING & SOCIAL MEDIA
  • How brands are finally realising the full potential of personalization [Marketing Week]
  • These are all the problems with Iceland’s banned Christmas advert [Wired]
  • John Lewis unveils Christmas ad and experiential store activations [Fashion Network]
  • A third of brands admit to not disclosing influencer partnerships [Marketing Week]
PRODUCT
  • Gucci expands DIY service [Fashion United]
  • Clinique bets big on personalized moisturization [WWD]
BUSINESS
  • Beyoncé buys out Ivy Park brand from Philip Green [BoF]
CULTURE
  • Five lessons fashion can learn from Disney [BoF]
  • How cannabis became chic [i-D]

How are you thinking about innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

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e-commerce Editor's pick social media

Levi’s teams up with Disney for AR Snapchat shopping

Levi's x Disney on Snapchat
Levi’s x Disney on Snapchat

Levi’s is launching an exclusive product with Disney with a shoppable Snapchat experience only available at the brand’s store in Walt Disney World’s Disney Springs complex in Florida.

The limited edition Levi’s x Mickey Mouse cap can only be purchased once the user scans a Snapcode at the store, and triggers a special lens to try it on. The lens includes a ‘shop now’ functionality powered by Shopify to complete purchase, with Darkstore handling fulfilment. Users can also screenshot the Snapcode to allow their friends and family who are not at the location to buy the exclusive item.

“One of the ways we pursue innovation is by creating unique and immersive experiences with consumers,” said Brady Stewart, SVP of LSA Digital at Levi Strauss & Co. “What was important to us was to be able to marry the physical, the digital and the social side of things into one experience as a company.”

Speaking to Adweek, Stewart explained that the goal of the concept was to bring alive the viral element of the experience and the hat itself, for its nature of being a limited edition item.

As Snapchat’s daily user base continues to decline, the social media company continues to push forward its social commerce strategy to bank on its highly engaged audience. Earlier this year, it teamed up with Nike to sell exclusive Air Jordan shoes at a basketball match, which sold out within minutes. Most recently, it worked with Adidas to sell an exclusive shoe through Snapchat original video content on its Discover feature.

How are you thinking about retail innovation? We’re all about finding you the perfect partners to do so. TheCurrent is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.

Categories
business Campaigns digital snippets e-commerce product Retail sustainability technology

ICYMI: Fashion embracing AI, how Apple is using AR, breaking down Gucci’s innovation model

AI in fashion - artificial intellgence
AI in fashion

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • How fashion should (and shouldn’t) embrace artificial intelligence [BoF]
  • How Apple will use AR to reinvent the human-computer interface [Fast Company]
  • Breaking down the Gucci-inspired ‘innovation model’ that’s taking over Kering [Glossy]
  • In fashion’s hype-driven era, Hermès is doing its own thing [Dazed]
TECHNOLOGY
  • Blockchain, Internet of Things and AI: What the newest luxury startup accelerators are investing in [Glossy]
SUSTAINABILITY
  • What really goes into a fashion sustainability ranking & how brands game the system [TheFashionLaw]
  • Millennials say they care about sustainability. So, why don’t they shop this way? [BoF]
  • Report: Levi’s is ‘all talk and no action’ on sustainability [Glossy]
  • Beauty brands are finding innovative ways to reduce packaging waste [Fashionista]
  • The young designers pioneering a sustainable fashion revolution [Vogue]
  • TheRealReal, Stella McCartney flaunt high-fashion recycling [MediaPost]
RETAIL & E-COMMERCE
  • Is video the future of online shopping? [BoF]
  • Amazon will now deliver packages to the trunk of your car [TheVerge]
  • Fast fashion’s biggest threat is faster fashion [BoF]
MARKETING & SOCIAL MEDIA
  • Outdoor Voices uses AR to launch OV Trail Shop running collection [FashionNetwork]
  • Oakley forgives you (even if others don’t) in this lovely ode to athletic obsession [AdWeek]
  • Adidas Originals traded pieces from Alexander Wang’s new collection to get to Coachella [AdWeek]
PRODUCT
  • Disney made a jacket to simulate physical experiences, like a snake slithering across your body [TheVerge]
  • Adidas is testing how to mass-produce custom shoes like those it makes for elite athletes [Quartz]
BUSINESS
  • Balenciaga issues second apology after claims of discrimination against Chinese shoppers [Reuters]
  • Sephora’s lawsuit with obsessive compulsive cosmetics is a staggering case study in how beauty products are sold [Racked]
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film Uncategorized

A pick of the best fashion films for holiday 2012

In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and luxury films:

1. Topshop: Winter Wonderland

 

2. Barneys: Electric Holiday

 

3. adidas: The Cautionary Tale of Ebenezer Snoop

 

4. Warehouse: Christmas SOS

 

5. Selfridges: Not Your Usual Christmas

 

6. Cartier: Winter Tale

 

7. Debenhams: Christmas Made Fabulous

 

8. Macy’s: Another Miracle on 34th Street

 

9. Gap: Love Comes in Every Shade

 

10. John Lewis: The Journey