Categories
technology

Amazon’s latest fashion device? A virtual mirror

Amazon's virtual mirror patent
Amazon’s virtual mirror patent

It was just under a year ago Amazon revealed its Echo Look device – a selfie camera embedded with style advice. Now, it has a patent for a virtual mirror.

More specifically, according to Geekwire, it’s a blended-reality display that puts your image into a virtual scene, and then puts you in a virtual version of an outfit within it.

The patent describes the mirror as partially-reflective and partially-transmissive, with cameras, projectors, display panels and lights embedded.

“When the user views the mirror, the user sees a reflection from the mirror of illuminated objects in the scene and the transmitted images from the display device through the mirror, the transmitted images being perceived as part of the reflected scene,” the inventors say.

In other words, the face and eyes of the user are scanned so that they are seen as a reflection, while the virtual clothes and the scene behind are transmitted through the mirror. The result is a real-time blended reality look.

A beachside scene is one suggested example – showcasing the user in a swimsuit on their real body.

Geekwire adds: “It’s not clear how close the blended-reality mirror is to becoming a reality, or if it’ll actually be manufactured as a physical object. Amazon makes a practice of refraining from comment on its patents until they produce products. But last year’s introduction of Echo Look suggests that as far as the Seattle-based online retailer is concerned, blended reality is no mere fantasy.”

It also highlights the fact Amazon acquired Body Labs in 2017, a software company that uses computer vision to create accurate 3D avatars. This fits well with a blended-reality product strategy.

Categories
business data e-commerce film social media Startups technology

What you missed: digital realities at fashion week, lessons for retail, M&S on data

digital realities
At NYFW, 13 designers introduced Intel’?s immersive runway experience powered by VOKE?s TrueVR platform

The see-now, buy-now fashion week circus continues, wrapping up in New York and onto London. All eyes on the Burberry show as that takes place this evening, but before that a round-up of all the other bits you might have missed including J. Mendel’s Instagram Stories show, Hood by Air’s collaboration with PornHub and the role virtual and mixed reality are playing this season.

Also hitting the headlines has been everything from the first Bread & Butter by Zalando attracting 20,000 consumers, and M&S sharing detail on how data and technology can drive innovation and growth. Don’t forget to check out our full list of upcoming events at the bottom too…


TOP STORIES
  • Virtual reality hits NYFW [BoF]
  • Hololens’ mixed reality to transform London Fashion Week show [Forbes]
  • With shoppable runway shows, fashion brands court millennials [Bloomberg]
  • The real action at fashion week is on your phone screen [WSJ]
  • The influencer you use may be ripping you off [Inc]
  • Millennials prefer to deal with companies by text [BetaNews]

BUSINESS
  • First Bread & Butter by Zalando attracts 20,000 consumers [WWD]
  • Everlane: The San Francisco clothing company that launches t-shirts like they’re iPhones [Quartz]

SOCIAL MEDIA
  • J. Mendel’s fashion show was on Instagram [Glossy]
  • Hood by Air collaborated with PornHub at New York Fashion Week [The Cut]
  • Bloomingdale’s gamifies in-store shopping through Snapchat filters [Luxury Daily]
  • Pinterest studies how to supercharge fashion content [WWD]
  • This GucciGhost installation might be the best Instagram moment of NYFW [Fashionista]
  • Facebook Messenger adds buy button, native payments [ZDnet]

ADVERTISING
  • Kate Spade does ‘see-now, buy-now’ with a new video starring Zosia Mamet [Fashionista]
  • Etsy’s first global campaign is an expression of individuality, just like the stuff it sells [AdWeek]

RETAIL
  • 7 lessons for retail in the age of e-commerce by Rachel Shechtman of Story [BoF]
  • 4 fashion brands that are getting creative with shoppable video [Digiday]

TECHNOLOGY
  • Your next pair of shoes could come from a 3D printer [NY Times]
  • This high-tech suit lets you feel things in virtual reality [Quartz]
  • Richard Hewitt of M&S on using data and technology to drive innovation and growth [Internet Retailing]

START-UPS
  • Fashion start-ups are crowdsourcing critical business decisions. Is it working? [BoF]

UPCOMING EVENTS