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Gaultier’s goodbye to fashion, the fine line with ‘woke’ merch, BAFTA’s sustainable dress code

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

Top Stories
  • Stars turn out for designer Jean-Paul Gaultier’s final show (BBC)
  • Woke brands walk a thin line with ‘moral merch’ (Vogue Business)
  • Celebrities have been asked to ‘dress sustainably’ at this year’s BAFTA awards (Harper’s Bazaar)
Technology
  • Davos 2020: WEF unveils digital currency governance consortium (Finextra Research)
  • EE creates 5G-powered dress (Campaign)
  • Apple’s ‘finger device’: wearable computing’s next big thing? (CB Insights)
  • UPS is betting big on drone delivery and autonomous trucks (Business Insider)
  • How artificial intelligence is making health care more human (MIT Technology Review)
  • Digital supply-chain transformation with a human face (McKinsey & Company)
  • Realistic 3D apparel models can be shared anywhere online now (WWD)
Sustainability & Purpose
  • Ikea builds eco-store with hanging gardens in Vienna (Retail Detail)
  • Aerie expands ‘real’ role model push with social contest, eight new ambassadors (Marketing Dive)
  • Gucci Changemakers Impact fund names first round of grant recipients (WWD)
  • Starbucks commits to a resource-positive future (Starbuck Stories)
  • The future of sustainable materials: milkweed floss (Fashionista)
  • Worn again technologies opens subpilot making step to industrialization (Fashion United)
  • Step inside an apartment from the climate change-ravaged future (Fast Company)
  • Bally reveals new mountain preservation efforts (WWD)
Retail & Commerce
  • Inside Prada’s pop-up private club (NYT)
  • Tiffany & Co. to open a blue box cafe in London (The Telegraph)
  • Inside the Williamsburg penthouse made for Instagram influencers (Glossy)
  • Neutrogena offers skincare advice in salon pop-up (Campaign)
  • Is existential retail the next wave in fashion? (WWD)
  • E-commerce could kill 30k stores and half a million jobs by 2025 (Retail Dive)
Marketing & Social Media
  • Instagram deprecates IGTV button as mobile streaming bet fails to take off (Mobile Marketer)
  • Meet The Drum’s latest cover star: a virtual influencer named Floresta (The Drum)
  • Social Chain launches livestream shopping for Facebook videos (Campaign)
  • Foot Locker consolidates eight loyalty programs into one (Glossy)
  • Can fashion PR make cannabis a luxury good? (Vogue Business)
Product
  • Virgil Abloh channels brutalism for concrete efflorescence furniture series (Dezeen)
  • Nike to launch modest swimwear range Victory Swim (The Industry)
  • Thom Browne teases collaboration with Samsung (Fashion United)
  • Superfeet licenses New Balance brand for high-tech custom insoles (Sourcing Journal)
  • Redemption launches sustainable athleisure collection (WWD)
  • Happy99 creates futuristic clothing for a post-consumer world (i-D)
Business
  • Amazon becomes first to pass $200bn brand valuation (Campaign)
  • Gap’s Alegra O’Hare exits as brand ‘redefines CMO role’ (Campaign)
  • Fashion industry sets out post-brexit immigration priorities (The Industry)
  • Could Shopify be the new Amazon? (Fashion United)
  • Tailored brands to sell Joseph Abboud brand for $115m (Retail Dive)
  • Why DTC marketing is no longer about accessible price points (Modern Retail)
  • US to crack down on counterfeit goods (Fashion United)
  • Do US luxury designers have a future? (Vogue Business)
Culture
  • L’Oréal exec will lead initiative to end gender bias in ads (Adweek)
  • Louis Vuitton teams up with the NBA to influence luxury buyers (Quartz)
  • Banana Republic celebrates artistic visionaries in campaign for Black History month (Marketing Dive)

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Juicy Couture launches virtual collection on new Britney Spears game

Britney-Spears-Juicy-Couture

We know gaming is a lucrative space these days. Just look at Kim Kardashian’s mobile version which has reportedly brought in $100m since its launch in 2014.

The company behind that, Glu Mobile Inc, also runs the new “Britney Spears: American Dream” game, which is quickly following in similar footsteps and integrating numerous brands within it. First up in the fashion space, is Juicy Couture.

The result sees users able to buy a range of 20 digital Juicy Couture Black Label looks for their avatars, including sunglasses, dresses, jeans, jewellery, shoes and handbags. They do so with B-Gems, the game’s currency, and then wear them while doing things like making and performing songs and competing with one another to make it to the top of the charts.

“We’re excited to see the impact adding a fashion brand has to Britney Spears: American Dream. It’s something that has proved quite successful in other Glu titles so we’re looking forward to future opportunities,” Glu chairman and CEO Niccolo de Masi, told WWD. “These types of integrations add significant value to the player by providing an immersive brand experience in an authentic way. We deliberately select brands that align well with each title and celebrity partner.”

Juicy Couture might sound like an interesting choice, but as Racked reports, the classic Juicy tracksuit is supposedly making a comeback after being spotted on various celebrities once more. Bloomingdale’s is also releasing an exclusive capsule collection of Juicy Couture Black Label classic tracksuits (in real life) this July.

The typical player of the Britney Spears game is reportedly female between the ages of 18 to 35.

The Kim Kardashian: Hollywood game has included brand integrations such as Balmain, Karl Lagerfeld and Nars cosmetics.