Digital Archaeology – Current Daily

Digital snippets: Oscar PR Girl, Daphne Guinness for Printemps, Narciso Rodriguez, FashionStake

Some more great stories from around the web surrounding all things fashion and digital this week:

Oscar PR Girl joins Pinterest (as pictured) [Pinterest]

Here’s why Pinterest works better than Google+ [ReadWriteWeb]

Daphne Guinness to play virtual mannequin at Printemps using cutting-edge three-dimensional scanning technology [WWD]

Narciso Rodriguez to create exclusive line for online retail store Rent the Runway [PSFK]

Why brands including Tiffany & Co, Puma and Burberry are using Instagram [AdAge]

New e-commerce business models, including personal subscription, social merchandising, mass customisation and collaborative consumption [BoF]

Fab.com acquires FashionStake after seven months of rapid growth [All Things D]

Women’s Wear Daily launches on iPad [Mashable]

Digital Archaeology at #IWNY

The guys over at Story Worldwide have put together the most incredible exhibition dedicated to the history of the internet.

Digital Archaeology, as it’s called, is central to Internet Week New York this week, which I’m in town for especially. Dating from 1991, it brings together some of the most significant sites from each year since, displaying them on the original computers they were created on.

From Tim Berners-Lee’s “The Project” to games such as Noodle Box and a film portal for Requiem for a Dream.

There were a nice couple of fashion examples thrown in as well including Barneys.com from 2000. Using Flash 4.0, it featured full-bleed images, parallax movement and floating palettes.

Agent Provocateur’s site from 2007 meanwhile starred actress Maggie Gyllenhaal. A content-rich experience, it was based on the trashy novel and created in Flash 8. It was also one of a number of sites Story Worldwide worked on for the brand between 2004 and 2007, which were referred to by Vogue as the “sexiest sites on the web”.

Check out some of the Instagr.am pictures I took below: