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business digital snippets e-commerce mobile product Retail social media Startups sustainability technology

Shutting down LFW, Farfetch acquires New Guards Group, the UN’s agriculture alert

A round-up of everything you might have missed in relevant fashion, retail and tech industry news over the past week.

TOP STORIES
  • Scrap the catwalk: Extinction Rebellion is right – LFW is unsustainable (The Guardian)
  • Farfetch acquires Off-White owner New Guards Group (BoF)
  • UN states we have to transform how we use land and grow food (Fast Company)
TECHNOLOGY
  • Nike buys an AI startup that predicts what consumers want (Tech Crunch)
  • Can artificial intelligence help society as much as it helps business? (McKinsey)
  • How fashion retailers are using artificial intelligence in 2019 (Edited)
  • Google implements augmented reality in maps (Mashable)
SUSTAINABILITY & PURPOSE
  • Only 1/8 Bangladesh garment factories passed international safety inspections (Fashion Network)
  • Sustainable retail: do shoppers love it or hate it? (Retail Week)
  • Volcom launches ‘Water Aware’ denim collection (Fashion United)
  • The challenges of building a socially conscious band (Vogue Business)
RETAIL & E-COMMERCE
  • Depop opens pop-up store in Selfridges (Fashion United)
  • Live stream apps are changing the way people shop (BoF)
  • Boohoo wants to beat Zara at its own game (BoF)
MARKETING & SOCIAL MEDIA
  • Climate change activist Xiuhtezcatl Martinez is the face of a new fashion campaign (Teen Vogue)
  • The future of fashion will be run by influencers (Quartzy)
PRODUCT
BUSINESS
  • Barneys files for bankruptcy as rents rise and visitors fall (BoF)
  • Boohoo to snap up Karen Milen & Coast in pre-pack (Retail Week)
  • Adidas posts jump in sales and profit (Fashion United)
  • Michael Gove orders HMRC to help small retailers in no-deal Brexit (Retail Gazette)
CULTURE
  • Victoria Secret cancels its runway show (Retail Dive)
  • Heist asks whether shapeware can be feminist in new campaign (Campaign)
  • Versace loses Chinese brand ambassador amid t-shirt controversy (BoF)

How are you thinking about innovation? The Current Global is a transformation consultancy driving growth within fashion, luxury and retail. Our mission is to solve challenges and facilitate change. We are thinkers and builders delivering innovative solutions and experiences. Get in touch to learn more.

Categories
data e-commerce product Retail

VF teams up with Tmall to bolster product offering in Chinese market

VF Corporation has partnered with Tmall’s Innovation Center (TMIC) to up its offering in the Chinese market through the use of consumer insights and analytics.

The collaboration is aiming to give the retail group behind brands including The North Face, Vans and Timberland, access to Alibaba-owned Tmall’s 654 million-strong customer database.

The goal is to identify customer trends faster, build customer data profiles, track products to judge how well they’re selling and design new lines tailored specifically to Chinese consumers.

Other brands within VF, including Kipling and Dickies, have already made use of the insights. Kipling launched a new backpack following consumer testing, which resulted in it becoming a top-seller among all items debuted by the brand this year.

Dickies meanwhile is making use of chatrooms within the Tmall app to conduct focus group discussions and have users share photos of how they style their items. The results are helping the brand design a new clothing line appealing to Chinese street style.

Any product that launches out of TMIC will be sold exclusively on Alibaba for a period of time.

Alibaba is using Tmall’s Innovation Center to lure western brands interested in the Chinese market. With no private-label products (like Amazon’s), brands don’t need to worry about Alibaba’s customer database being used to undercut their sales on the platform in the same way.

VF is the first fashion company to collaborate with TMIC, but other brands like L’Oréal, Unilever, and Mattel have also worked with the company on product development. Last fall, Alibaba partnered with 10 global market research powerhouses such as Nielsen, Euromonitor International, Ipsos, AdMaster and GFK, to broaden TMIC’s reach.

How are you thinking about product innovation? We’re all about finding you the perfect partners to do so. The Current Global is a consultancy transforming how fashion, beauty and consumer retail brands intersect with technology. We deliver innovative integrations and experiences, powered by a network of top technologies and startups. Get in touch to learn more.