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2012: a designer meets digital year in review


Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!


Topshop celebrates Diamond Jubilee with Meadham Kirchhoff in-store and online events

Harrods did it, so did Tatler, now Topshop is connecting with consumers via digital (as well as in-store) to celebrate the Queen’s Diamond Jubilee this weekend.

The high street retailer has partnered with design duo Meadham Kirchhoff to host a “Fashion Spectacular” at its flagship Oxford Circus store on June 1. The party will feature a “special performance” at 5pm GMT that will be live-streamed on for all those outside London wishing to see.

Fans are also in with the chance of winning a Meadham Kirchhoff Jubilee glitter tee and a £500 shopping spree by tweeting a picture of themselves to @Topshop using the #TopshopQueen hashtag.

Other treats in-store include Meadham Kirchhoff for Topshop Jubilee face art; designer sweets handed out by Meadham Kirchhoff usherettes including multi-coloured candy floss and pink glitter popcorn; and Meadham Kirchhoff-designed glittery Jubilee paper crowns for every £60 spent.


Harrods unveils Pinterest contest winner, #DiamondJubilee window

As previously reported, Harrods recently launched a contest on Pinterest to tie in with the Queen’s Diamond Jubilee. Here now is the video of the winner, Fay Martin, and her custom display in the infamous department store’s window ahead of next month’s celebrations:


Click here to see Martin’s original pink- and gold-themed Pinterest board too, inspired by an early portrait of the Queen.


Harrods launches Pinterest contest for Queen’s Diamond Jubilee windows

Harrods has launched a competition on Pinterest that will result in one consumer’s mood board forming the basis of its store window in celebration of the Queen’s Diamond Jubilee.

The London department store has posted its own inspiration page on the virtual scrapbooking site, formed around the idea of a street party for the occasion, and invited UK residents to do the same. All they have to do is then tweet their link to @HarrodsofLondon, along with the hashtag #HarrodsWindows.

Mark Briggs, image director at the retailer, will select three of the best mood boards to post on Facebook, from which fans will be able to vote for one to be transformed into a window by the store’s visual merchandising team next month.

The deadline for entries is April 19.

UPDATE: See the winner’s video here – Harrods unveils Pinterest contest winner, #DiamondJubilee window