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What you missed: Shopping on Instagram, the mobile web, Silicon Valley’s top retail VC

Shopping Instagram
Shopping is coming to Instagram

The big story on the web this week was of course about shopping coming to Instagram, but backing that idea even further comes the fact mobile browsing overtook desktop for the first time. That’s a huge deal for retailers.

Meanwhile also worth catching up on is an in-depth view on how Nike embraced sustainability, an exploration of what Gen Z and Millennials love and hate about social media, and an update on wearables from the world of Will.i.am. Don’t forget to also sign up for our Snapchat Masterclass taking place on November 22.


TOP STORIES
  • Shopping is coming to Instagram [WWD]
  • Mobile web browsing overtakes desktop for the first time [Guardian]
  • How Forerunner Ventures’ Kirsten Green crashed Silicon Valley’s boys’ club to become retail’s top VC [Forbes]
  • The downward spiral: Why Everlane, Mizzen+Main, and Lululemon don’t discount[LeanLuxe]
  • How mass retailers are traversing ‘big transparency’ [Glossy]

BUSINESS
  • Hermès joins luxury-goods makers reporting Chinese recovery [Bloomberg]
  • Bain: Chinese shoppers’ share of global luxury purchases drops to 30% [Jing Daily]
  • Karlie Kloss and David Lauren talk innovation [BoF]
  • Are the Black Friday sales worth it and are the deals real or a con? [The Telegraph]

SUSTAINABILITY
  • Just fix it: how Nike learned to embrace sustainability [BoF]
  • Kering launches free environmental calculator for fashion designers [Ecouterre]
  • One chart shows how fast fashion is reshaping the global apparel industry [Quartz]

SOCIAL MEDIA
  • Everlane tests social shopping on Snapchat with Sweet [Glossy]
  • Here’s what Gen Z and Millennials love and hate about Instagram and Snapchat [AdWeek]
  • Facebook’s WhatsApp is testing a feature like Snapchat Stories [Digital Trends]
  • Twitter takes on Facebook as it rolls out customer service chatbots within direct messages [The Drum]
  • YouTube is helping to sell a lot of make-up [Bloomberg]
  • Facebook shares Snapchat attack plan, including a new camera [AdAge]

ADVERTISING
  • Reformation’s founder on its ‘stigma-breaking’ new campaign starring trans model Andreja Pejic [Yahoo]
  • Miss Piggy stars in Kate Spade holiday ad campaign and collection [WWD]
  • Nordstrom gets in festive spirit with customer appreciation campaign [Luxury Daily]
  • H&M replace David Beckham with younger model The Weeknd after five years [International Business Times]
  • Harvey Nichols keeps up irreverent advertising tradition with “Britalia” [The Industry]

RETAIL
  • Simon Malls preps for holiday rush with interactive wayfinding directories [Luxury Daily]
  • John Lewis signs up to click and collect joint venture with Clipper Logistics [Internet Retailing]

TECHNOLOGY
  • Will.i.am moves wearables off the wrist with the help of Kendall Jenner and Apple [NY Times]
  • L’Oréal is using virtual reality to expand the “Matrix Academy” [Fast Company]

START-UPS
  • Introducing Floravere, the first direct-to-consumer, made-to-order wedding dress brand [Fashionista]

UPCOMING EVENTS
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e-commerce Editor's pick

Cyber Monday keeps top e-shopping title

nordstrom-cyber-monday

Another day, another special retail event. It’s Cyber Monday (as if you didn’t know) and the question is: will it retain its status in the US as the biggest online shopping day?

Some thought it wouldn’t as Black Friday’s online migration has picked up pace and shoppers no longer need to wait until they get back to work to take advantage of fast internet connections.

But, as Mark Twain would say, reports of its death have been greatly exaggerated. Yes, fewer people plan to shop online today but they’re still going to be online in greater numbers than last Friday. Perhaps that’s inevitable given that they had the luxury of shopping in-store when they were off work on Friday but haven’t today.

Anyway, the National Retail Federation’s Cyber Monday Expectations Survey (conducted by Prosper Insights & Analytics over the weekend), showed 121m shoppers (49.5%) plan to shop online today, down from the 126.9m a year ago. The NRF said 103m people shopped online over the weekend.

Why today? It’s all down to the deals. “Unlike 10 years ago, we live in a world in which you can shop anywhere at any time,” NRF President and CEO Matthew Shay said. “It’s no longer about one day, but a season of digital deals, and savvy online shoppers are ready to see what exclusive promotions retailers have in store for Cyber Monday. Shoppers have seen promotions roll out for the past several weeks, but if the price is right on Cyber Monday, they’ll definitely show up ready to spend.”

What else does the survey show us?

  • Mobile is key but not dominant. While 29.6m (24.4%) consumers said they will use their mobile device to shop on Cyber Monday, eight in 10 (80%) said they will use their home computers to shop online, despite heavy retailer investment in optimising their mobile websites
  • That’s interesting as data has also shown that online shopping from traditional computers rose nearly 10% on Black Friday
  • As many as 42.4% of Cyber Monday shoppers plan to shop online in the early morning, while a third (33%) will shop in the late morning
  • Many will wait until lunchtime to shop (16.6%) and over a quarter will take a more leisurely approach, waiting until early afternoon (29.5%)

This post first appeared on Trendwalk.net, a style-meets-business blog by journalist, trends specialist and business analyst, Sandra Halliday